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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 crm strategies associated with sales

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » crm strategies associated with sales

How to Rise Above Today’s Economic Challenges: Equip Your Sales Force with Mobile CRM


In today’s tough economic climate, companies need their sales teams operating at peak performance. But traditional customer relationship management (CRM) may be hampering field salespeople’s productivity, with frequent downtime and lengthy sales cycles cutting them off from their managers. Learn how mobile CRM solutions can help speed up and improve the sales process, so your company can survive even the toughest market.

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CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction


An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

crm strategies associated with sales  than inertia or anecdote. CRM provides the data to assess customer profitability while supplying the tools to refine market strategies that provide insight as to how to improve that profitability. To demonstrate this type of analysis, consider the following hypothetical example: Assume that an organization has deployed CRM and has a reasonable assessment of customer profitability. Also assume that this same organization has segmented its customers by profitability and that the organization also has identi Read More

CRM 101


Welcome to another installment in our back-to-basics series. So far, we’ve covered ERP 101 and SCM 101. What Is CRM? CRM is more than a software application. It is a set of strategies, processes, and associated software systems designed to improve the interactions and engagement of customers. CRM involves not only the use of these tools, but also corporate cultural transformation

crm strategies associated with sales  . What Is CRM? CRM is more than a software application. It is a set of strategies, processes, and associated software systems designed to improve the interactions and engagement of customers. CRM involves not only the use of these tools, but also corporate cultural transformation and ongoing programs with the appropriate organizational framework. CRM also includes sales force automation (SFA), customer service and support, and enterprise marketing management. Top Benefits of CRM CRM provides you with cust Read More

Difficult Conversations: Discussing CRM with Your CEO Part Two: Elements of the Discussion


A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.

crm strategies associated with sales  has been just stated, CRM is a disruptive concept; this suggests organizational change which has significant risks for the leader who attempts it. So before addressing the actions that the CEO may regard as risk-laden from a personal perspective, the dialogue must be preceded by a discussion of opportunity that will trump the thought of discomfort. Before the discussion, first identify areas that the CEO is concerned about, where the pain or perceived pain is. This is the collateral necessary to create ac Read More

Do More with Less: The Five Strategies Used by Successful SMB Manufacturers


A common issue for small to medium business (SMB) manufacturers is how to increase revenue and grow their businesses without significantly adding staff. Unfortunately, these companies often emerge from the startup phase saddled with inefficient, manual processes that require extra people to maintain them. Learn how to position your company for more predictable business growth, without a reliance on adding more people.

crm strategies associated with sales  opening of a customer CRM history record, allowing all known account information to be populated in the order screen. The order processing clerk can speak with the customer with knowledge of their prior business, and make suggestions on products, delivery schedules, etc. For complex orders, they can ensure that an accurate and buildable configuration is quoted using an integrated product configurator module that is kept up to date by the engineering and product management staff. During the process, the or Read More

Sales & Operations Planning: A Two-part Journey to a Bigger Bottom Line


This whitepaper demonstrates how you can positively impact your bottom line through improved sales and operations planning (S&OP), defined as "continuously balancing supply and demand, while connecting the impact of operational decisions to your financial plan." In this regard, S&OP cannot be talked about in isolation. It includes elements of demand planning, supply planning, and budgeting. Its purpose is to create the demand-supply balance essential to guiding operational decisions that have been evaluated against the financial context. Effectively executed, S&OP will deliver improved inventory turns and margins, leading to increased revenue, higher customer satisfaction, and better use of capital. Download to learn more today.

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The Sales Benchmarking Primer


Sales benchmarking is a diagnostic discipline that objectively identifies opportunities for sales-related performance improvement and enables best-practice solutions. This Sales Benchmarking Primer includes two important chapters from the best-selling book Making the Number—and provides a process-based framework for marketing and sales that can help your company survive and prosper in an unstable economy.

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Sales Force Automation Buyer's Guide


Sales force automation makes it possible, and you can learn how in the sales force automation buyer's guide.

crm strategies associated with sales  sales force automation buyer guide,sales,force,automation,buyer,guide,force automation buyer guide,sales automation buyer guide,sales force buyer guide,sales force automation guide,sales force automation buyer. Read More

Executive Sales and Operations Planning Maturity Levels and Key Solution Criterion


Sales and operations planning (S&OP) is the key integrated process that the supply chain organization can leverage to achieve visibility and transformation across the entire organization and throughout the value chain. This white paper explores the current business challenges face by companies, the priority allocated to S&OP, the maturity levels associated with S&OP, and the role of technology enablers.

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A Stronger Field Sales Force and Better Internet Sales


Endress+Hauser (e+h), an international group of specialists for measurement devices and automated solutions for industrial process engineering, implemented both mySAP CRM mobile sales and e-selling capabilities to reinforce its market- and customer-focused orientation. As a result, it saw a stronger field sales force and increased sales through the Internet.

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Integrative CRM Enhances Midsize Business Agility and Performance


Customer relationship management (CRM) is more feasible and affordable than ever for midsize businesses. Learn what it takes to build a successful program in this report.

crm strategies associated with sales  CRM Enhances Midsize Business Agility and Performance Customer relationship management (CRM) is more feasible and affordable than ever for midsize businesses. Learn what it takes to build a successful program in this report. Read More

SMB Team On-Demand CRM Comparison Guide


This guide provides a feature list comparison of 12 on-demand CRM products for small to medium businesses.

crm strategies associated with sales  Team On-Demand CRM Comparison Guide This guide provides a feature list comparison of 12 on-demand CRM products for small to medium businesses. Read More

Top Ten Reasons Why Your CRM Should Be Microsoft Dynamics CRM




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The Impact of CRM and Sales Process: Monetizing the Value of Sales Effectiveness


To work through all the issues necessary to improve sales performance, executives have a number of options for leveraging people and knowledge. However, an area that shows significant potential for helping sales teams meet or exceed their goals is the effective alignment of sales process and technology. Executives looking to optimize performance should consider this approach to achieve their goals.

crm strategies associated with sales  Impact of CRM and Sales Process: Monetizing the Value of Sales Effectiveness To work through all the issues necessary to improve sales performance, executives have a number of options for leveraging people and knowledge. However, an area that shows significant potential for helping sales teams meet or exceed their goals is the effective alignment of sales process and technology. Executives looking to optimize performance should consider this approach to achieve their goals. Read More

Sales Enablement: User Acceptance Means More Sales


Productive salespeople can make the difference between your company’s success or its ultimate failure. A new approach to sales productivity is emerging, and it focuses on the productive interaction between salespeople and customers. This sales enablement concept helps meet the needs of not only management, but also the frontline users—and it’s the key to winning, retaining, and satisfying your customers.

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