For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
crm sophisticated sales force
email-only point solutions or CRM solutions, best-of-breed, on-demand marketing automation allows you to manage and execute multichannel permission-based marketing campaigns, both online and offline. DTL: What’s different about automation software as opposed to the old systems? BG: In the past and still today many businesses use either CRM systems or marketing point solutions such as email-only tools to manage or execute campaigns. However, neither CRM solutions nor marketing point solutions have the