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Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » crm marketing business processes


Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations

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Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

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Business Intelligence: Actionable Insights for Business Decision Makers
Despite significant investments in data collection and integration, few companies can redeploy accumulated data to drive business performance. To succeed, they

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CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement

crm marketing business processes  the Business Parameters of CRM In Search of a Charter Customer relationship management (CRM) represents a powerful and sophisticated set of software applications that are designed to leverage the efforts of customer-facing functions such as sales, marketing, and customer service. The CRM industry continues to flounder due to high costs and perceived high failure rates. Despite thousands of pages of analyst reports and hundreds of books written on the subject, the industry and the end user community Read More...
Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise
Enterprises of all sizes today face common problems dealing with handling increasing business complexity while reducing costs. The solution continues to be the

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The 2011 Focus Experts'' Guide to Business Intelligence
Not all business intelligence (BI) solutions fit every situation, and many BI solutions can be quite pricy. As an organization grows and its experience with BI

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Online Marketing: Choosing an Online Marketing Company
In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers

crm marketing business processes  Marketing: Choosing an Online Marketing Company In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an Read More...
Designing Compelling Business Intelligence Business Cases
IT investment continues to grow, as do the solutions that are funded by it. So far, this growth has contributed more to complexity than simplification

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Why Business Intelligence Makes Sense for Midsize Companies: Following the Road Map to Success
Most large enterprises significantly improve their revenue and profitability by deploying business intelligence (BI) technology. But if you are a small or

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BOARD Certifies Its Unique Business Intelligence/Business Performance Application with TEC
BOARD International provides a unique application, comprising an original mix of business intelligence, business analytics, and enterprise performance

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Crossing the Chasm between IT and Business Teams with New Approaches to Business Intelligence
For over a decade, organizations have struggled with a gap between IT and business due to shifts in perceptions of what business intelligence (BI) should be

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IBM Cognos 8 Business Intelligence Software for use with SAP NetWeaver Business Warehouse Accelerator
As business data volumes expand, the biggest challenge for businesses is channeling reams of data into usable information that supports effective decision

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Six Easy Steps to Finding the Right Business VoIP Service
For many businesses, focus on cost reduction often begins with the internal communication platform—the phone service. Businesses that have large sales forces

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Business Intelligence for the Small to Medium Sized Business (SMB)
The analytical capability once reserved for large enterprises has now permeated the world of small to medium businesses (SMBs), providing visibility into what

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