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Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » crm marketing business processes


Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations

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CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document

crm marketing business processes  an organization has deployed CRM and has a reasonable assessment of customer profitability. Also assume that this same organization has segmented its customers by profitability and that the organization also has identified key customer behavior metrics that relate to buying habits and retention. After studying the behavior of the low and negative contribution customers it is determined that a marketing program can be devised that will move 5 percent of the negative customers into low profitability while Read More...
CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement

crm marketing business processes  the Business Parameters of CRM In Search of a Charter Customer relationship management (CRM) represents a powerful and sophisticated set of software applications that are designed to leverage the efforts of customer-facing functions such as sales, marketing, and customer service. The CRM industry continues to flounder due to high costs and perceived high failure rates. Despite thousands of pages of analyst reports and hundreds of books written on the subject, the industry and the end user community Read More...
CRM: A Business Imperative during the Economic Downturn
The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution

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Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise
Enterprises of all sizes today face common problems dealing with handling increasing business complexity while reducing costs. The solution continues to be the

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The Business Value of Enterprise Business Intelligence
While BI continues to be closely aligned with sales analysis and reporting, more companies are evolving in their use of it to not only understand, predict and

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Oco On Demand Business Intelligence: Business Intelligence (BI) Competitor Analysis Report
This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and

crm marketing business processes   Read More...
Why Business Intelligence Makes Sense for Midsize Companies: Following the Road Map to Success
Most large enterprises significantly improve their revenue and profitability by deploying business intelligence (BI) technology. But if you are a small or

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Is My Business Too Small for Business Intelligence (BI)?
Does business intelligence (BI) make sense for really small businesses? While BI solutions can surface and analyze business data, providing a competitive

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IBM Cognos Business Intelligence: Business Intelligence (BI) Competitor Analysis Report
This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and

crm marketing business processes   Read More...
Intellicus Enterprise Reporting and Business Insights Platform: Business Intelligence (BI) Competitor Analysis Report
This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and

crm marketing business processes   Read More...
Logi 9 Business Intelligence Platform: Business Intelligence (BI) Competitor Analysis Report
This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and

crm marketing business processes   Read More...
How SMEs Can Tap into Real-time Business Intelligence
Real-time business intelligence (BI) delivers information about business as it occurs. While traditional BI presents historical data for analysis, real-time BI

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Better Business Outcomes with Business Analytics
In a survey conducted by IBM, 83 percent of CIOs identified business intelligence (BI) and analytics as a key part of their strategies to boost competitiveness.

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