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Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » crm marketing business processes


Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations

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CRM: A Business Imperative during the Economic Downturn
The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution

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Business Intelligence: Actionable Insights for Business Decision Makers
Despite significant investments in data collection and integration, few companies can redeploy accumulated data to drive business performance. To succeed, they

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Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise
Enterprises of all sizes today face common problems dealing with handling increasing business complexity while reducing costs. The solution continues to be the

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Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

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Why Business Intelligence Makes Sense for Midsize Companies
Business intelligence—or decision support—allows you to better understand, analyze, and predict what’s occurring within your company. BI turns data from

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The 2011 Focus Experts'' Guide to Business Intelligence
Not all business intelligence (BI) solutions fit every situation, and many BI solutions can be quite pricy. As an organization grows and its experience with BI

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Business Services and Consulting
There are several ways to define the business services and consulting industry, but they all make a clear distinction between business services (services a

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Crossing the Chasm between IT and Business Teams with New Approaches to Business Intelligence
For over a decade, organizations have struggled with a gap between IT and business due to shifts in perceptions of what business intelligence (BI) should be

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Making Business Intelligence Easy: Agile Business Intelligence
There is a gap between traditional BI systems and modern business analytics and reporting needs, and agile BI can help bridge that gap. A methodology and

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TEC Launches New Business Intelligence and Business Performance Management Evaluation Centers
Software evaluation firm Technology Evaluation Centers Inc. (TEC) today launches its new Business Intelligence (BI) Business Performance Management (BPM

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2012 Business Outcomes Study Report: People Intelligence Driving Business Results
Globally and across industries there is an increased interest in the relationship between quantifiable data on talent and business results. Most businesses do

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Advanced Business Analytics Enable Better Decisions in Banking
Analytics has moved from the specialty of a dedicated few to a necessity for groups of business professionals to do their job. This white paper considers the

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Online Marketing: Choosing an Online Marketing Company
In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers

crm marketing business processes  Marketing: Choosing an Online Marketing Company In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an Read More...
Designing Compelling Business Intelligence Business Cases
IT investment continues to grow, as do the solutions that are funded by it. So far, this growth has contributed more to complexity than simplification

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