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Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » crm marketing business processes


Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations

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Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

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Business Intelligence: Actionable Insights for Business Decision Makers
Despite significant investments in data collection and integration, few companies can redeploy accumulated data to drive business performance. To succeed, they

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CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement

crm marketing business processes  the Business Parameters of CRM In Search of a Charter Customer relationship management (CRM) represents a powerful and sophisticated set of software applications that are designed to leverage the efforts of customer-facing functions such as sales, marketing, and customer service. The CRM industry continues to flounder due to high costs and perceived high failure rates. Despite thousands of pages of analyst reports and hundreds of books written on the subject, the industry and the end user community Read More...
CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document

crm marketing business processes  an organization has deployed CRM and has a reasonable assessment of customer profitability. Also assume that this same organization has segmented its customers by profitability and that the organization also has identified key customer behavior metrics that relate to buying habits and retention. After studying the behavior of the low and negative contribution customers it is determined that a marketing program can be devised that will move 5 percent of the negative customers into low profitability while Read More...
Six Easy Steps to Finding the Right Business VoIP Service
For many businesses, focus on cost reduction often begins with the internal communication platform—the phone service. Businesses that have large sales forces

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Keeping Cash Flow in Focus While Driving Business Performance
One of the most basic business axioms, held dear by all firms but especially small companies, is that cash flow is king. Customer payments are essential for

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Business Intelligence Success, Lessons Learned
Is business intelligence (BI) an application that pays off? We have all heard mixed results but a 2003 extensive study on on-line analytical processing (OLAP

crm marketing business processes  Intelligence Success, Lessons Learned Business Intelligence Benefits Are Real An extensive 269 pages industry report, OLAP 3 that was published in November 2003 by Nigel Pendse explains that BI benefits are very real. While the report covers many aspects of OLAP and BI, we will focus on business benefits and overcoming the obstacles of achieving those benefits. According to the report, approximately 19 percent of companies implementing BI claim they have met or exceeded their business goals. Over Read More...
Business Impact Management-Measuring the Financial and Business Impact from Process to Packet
There is a considerable need to understand how technical performance and the problems within the technical infrastructure impact the capabilities of the

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Designing Compelling Business Intelligence Business Cases
IT investment continues to grow, as do the solutions that are funded by it. So far, this growth has contributed more to complexity than simplification

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Debunking the Top Three Myths of Business Intelligence for Midsize Companies
There is a belief that midsize companies simply can’t afford, can’t handle, or can’t appreciate business intelligence (BI)—but that’s simply not true. Midsize

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Explore Your Business at the Speed of Thought
For effective decision making, information workers need quick answers to off-the-cuff questions, better understanding of the business, and fast access to

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Making Business Intelligence Easy: Agile Business Intelligence
There is a gap between traditional BI systems and modern business analytics and reporting needs, and agile BI can help bridge that gap. A methodology and

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The Five Styles of Business Intelligence: Industrial-strength Business Intelligence
If you’re not on top of the range of business intelligence (BI) functionality that has evolved over the past 15 years, this framework can help. There’s a

crm marketing business processes   Read More...
Oco On Demand Business Intelligence: Business Intelligence (BI) Competitor Analysis Report
This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and

crm marketing business processes   Read More...

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