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Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » crm marketing business processes


Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations

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Business Intelligence: Actionable Insights for Business Decision Makers
Despite significant investments in data collection and integration, few companies can redeploy accumulated data to drive business performance. To succeed, they

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CRM: A Business Imperative during the Economic Downturn
The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution

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CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement

crm marketing business processes  the Business Parameters of CRM In Search of a Charter Customer relationship management (CRM) represents a powerful and sophisticated set of software applications that are designed to leverage the efforts of customer-facing functions such as sales, marketing, and customer service. The CRM industry continues to flounder due to high costs and perceived high failure rates. Despite thousands of pages of analyst reports and hundreds of books written on the subject, the industry and the end user community Read More...
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

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Extending CRM Concepts in ERP Systems
If you''re a manufacturer or distributor considering an enterprise resource planning (ERP) system with an integrated customer relationship management (CRM

crm marketing business processes  CRM Concepts in ERP Systems If you''re a manufacturer or distributor considering an enterprise resource planning (ERP) system with an integrated customer relationship management (CRM) application, you need to find out how far the CRM concept really extends to other elements of the ERP system, such as order frequency, buyer habits, specific customer invoicing requirements, etc. How vendors answer the eight crucial questions in this report will tell you what you need to know. Read More...
Debunking the Top Three Myths of Business Intelligence for Midsize Companies
There is a belief that midsize companies simply can’t afford, can’t handle, or can’t appreciate business intelligence (BI)—but that’s simply not true. Midsize

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Comparing the Total Cost of Ownership of SME On-premise Business Management Applications and SAP Business ByDesign
This document analyzes the cost of ownership for a typical on-premise small and medium enterprise (SME) business management system, and compares it to the cost

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BUSINESS FIRST: Business Process Management (BPM) Competitor Analysis Report
Business process management (BPM) defines, enables, and manages the exchange of enterprise information through the semantics of a business process view, which

crm marketing business processes   Read More...
How SMEs Can Tap into Real-time Business Intelligence
Real-time business intelligence (BI) delivers information about business as it occurs. While traditional BI presents historical data for analysis, real-time BI

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Why Business Intelligence Makes Sense for Midsize Companies
Business intelligence—or decision support—allows you to better understand, analyze, and predict what’s occurring within your company. BI turns data from

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Business Analytics: New Opportunities for the Medium-size Business
New business analytics solutions are bringing large-enterprise solutions and benefits down to the medium-size business’s level. They are exceptionally

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Business Intelligence: the Definitive Guide for Midsize Organizations
Business intelligence (BI) tools are now affordable for midsize companies, and accessible to non-technical business users. Managers can use BI to analyze

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The 2011 Focus Experts'' Guide to Business Intelligence
Not all business intelligence (BI) solutions fit every situation, and many BI solutions can be quite pricy. As an organization grows and its experience with BI

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