Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
crm implementation methodologies
the implementation While most CRM implementation methodologies concentrate on how to make the technology work, they often lose focus on what makes a CRM solution a success ' the individuals using it. The back office accounting departments usually have clear well defined business processes, steeped in history with a tried and tested track record. There aren't many ways to process an invoice, a debit is a debit, and a credit is a credit. However, sales and marketing environments are historically