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 crm demand generation tactics

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » crm demand generation tactics

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

crm demand generation tactics  Demand Generation B2B | CRM Demand Generation | CRM Lead Generation | CRM Sales Lead Generation | CRM Generation Marketing | CRM Demand Generation Systems | CRM Demand Generation Software | CRM New Demand Generation | CRM Demand Generation Vendors | CRM Easy Demand Generation | CRM Demand Generation Power | CRM Technology Demand Generation | CRM Demand Generation Budget | CRM Demand Generation Capabilities | CRM Demand Generation Programs | CRM Demand Generation Revolution | CRM Demand Generation Read More

These are the Times of CRM Vindication and Validation - Part 3


Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM Effectiveness During Lean Times” and authored by Microsoft Dynamics CRM and Oracle CRM, respectively. The blog post made the case for forward-looking enterprises to leverage customer relationship management (CRM

crm demand generation tactics  data through a unified CRM application. This visibility enables organizations to determine lead-to-revenue metrics and to understand their true ROMI (return on marketing investment). These metrics should in turn allow them to more tightly link  demand generation  activities to sale execution, with the ability to adjust tactics as conditions change. Targeting the right prospects from the start is one of the fastest ways to reduce waste and improve  marketing campaign  effectiveness. A good sales Read More

Software as a Service beyond Customer Relationship Management and Sales


Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS). Vendors such as WebEx, Webcom, MCA Solutions, and Ariba are delivering applications as SaaS.

crm demand generation tactics  Alliance Program as a CRM On Demand Software Partner . The Apple of the SaaS Market? Another vendor has also caught our eye recently. MCA Solutions , the provider of the Service Planning and Optimization ( SPO ) suite of solutions, which helps companies in industries ranging from aerospace and defense (A&D) and semiconductors to industrial and medical equipment improve asset utilization and customer support, made a notable announcement in November 2005. It announced the availability of its SPO On-Demand Read More

i2 Technologies Lives Life In The Fast Lane


i2 Technologies is the largest and fastest growing vendor of supply chain management software with $751 million in revenue over the last twelve months and a 105% average growth rate over the last five years. Fueled by a powerful sales and marketing machine and aggressive strategies for corporate development and acquisition, i2 will maintain its lead through the end of 2000 and beyond.

crm demand generation tactics  challenge existing ERP and CRM products, but from a fundamentally different paradigm. That being said, i2 has just begun assembling the pieces it will use to realize its ambitious vision. In the meantime, i2 is making aggressive strides in the business-to-business online trading market. Though its true capabilities are largely masked by hype, Tradematrix is now seen as a significant platform that provides infrastructure and optimization features for online marketplaces. (See i2 Adds More Verticals to Read More

(Forgotten) CRM and ERP Kingdoms in the Making?


Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona Enterprise CRM. Read this comprehensive analysis of Consona Enterprise CRM to find out what lies ahead for this flagship product.

crm demand generation tactics  Dynamics CRM, and Oracle CRM On Demand . Consona has just announced its plans to deliver all its offerings via a next-generation SaaS deployment on the Consona Cloud (using Amazon ’s Web Services infrastructure). Slated for availability in early 2010, these new deployment and pricing options will significantly reduce barriers to entry for both new and existing customers. See the company’s Web site for more about the Consona Cloud . The company now believes that the market is moving in this direction, Read More

Your CRM Selection Challenge: CDC Pivotal CRM vs. NetSuite CRM+


Every now and then, I’ll examine the data from TEC’s past software selection projects, and explore the choices users have made. The information below is based on a real-life CRM selection project, but I have modified some of the data in order to respect confidentiality agreements still in place. To put myself in the user’s shoes, here’s how I answered the CRM Evaluation Center

crm demand generation tactics  CRM Selection Challenge: CDC Pivotal CRM vs. NetSuite CRM+ Every now and then, I’ll examine the data from TEC’s past software selection projects, and explore the choices users have made. The information below is based on a real-life CRM selection project, but I have modified some of the data in order to respect confidentiality agreements still in place. To put myself in the user’s shoes, here’s how I answered the CRM Evaluation Center questionnaire : Industry : Manufacturing Structure : Read More

Cutting the Risk from CRM Purchase and Deployment


Customer relationship management (CRM) applications have evolved from risky eighteen-month IT projects into productivity tools that any size of business can deploy. Indeed, many mid-market companies have chosen to roll out a “hosted” solution, whereby the solution is accessed over the Internet. However, going through the selection process has become more cumbersome recently, with more options available than ever before.

crm demand generation tactics  the Risk from CRM Purchase and Deployment Cutting the Risk from CRM Purchase and Deployment If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Intuit has completed the purchase of certain products from Entellium. Meet your CRM /Sales Force Automation needs with desktop and web applications developed by Intuit and trusted, third-party developers. Source : Entellium Resources Related to Risk from CRM Purchase and Deployment : Read More

NGC (New Generation Computing)


New Generation Computing, Inc. (NGC)—a wholly owned subsidiary of American Software Inc. (NASDAQ: AMSWA)—has developed and marketed software for the apparel industry since 1982. The company provides global sourcing visibility, product lifecycle management (PLM), enterprise resource planning (ERP), and shop-floor control systems to brand managers, manufacturers, importers, and retailers. NGC is a member of the American Apparel and Footwear Association (AAFA), Textile Clothing and Technology Center (TC2), and the American Apparel Producers Network (AAPN). The company has been recognized as a top 100 supply chain and logistics company by Inbound Logistics, Global Logistics & Supply Chain Strategies, and Supply & Demand Chain Executive. NGC is headquartered in Miami, Florida (US), with offices in New York, New York (US); Los Angeles, California (US); China; India; Mexico; and El Salvador.

crm demand generation tactics  (New Generation Computing) New Generation Computing, Inc. (NGC)—a wholly owned subsidiary of American Software Inc. (NASDAQ: AMSWA)—has developed and marketed software for the apparel industry since 1982. The company provides global sourcing visibility, product lifecycle management (PLM), enterprise resource planning (ERP), and shop-floor control systems to brand managers, manufacturers, importers, and retailers. NGC is a member of the American Apparel and Footwear Association (AAFA), Textile Read More

Pivotal CRM : CRM for Financial and Insurance Markets Competitor Analysis Report


This CRM knowledge base supports specialized criteria for groups engaged in the financial and insurance markets. In addition to many of the regular CRM features, the knowledge base has a range of criteria for policy tracking, agency management, investment tracking, and other areas of concern to professional service automation (PSA) groups.

crm demand generation tactics  CRM : CRM for Financial and Insurance Markets Competitor Analysis Report This CRM knowledge base supports specialized criteria for groups engaged in the financial and insurance markets. In addition to many of the regular CRM features, the knowledge base has a range of criteria for policy tracking, agency management, investment tracking, and other areas of concern to professional service automation (PSA) groups. Read More

Predictive Demand Supply


If you're in the supply chain business, right up there with Newton's law of gravity stands Murphy's other law stipulating that demand and supply, if left to their own tendencies, will always tend to diverge and get you in trouble. Welcome to the world of predictive demand and supply planning whose mission is to predict imbalances as far in advance as possible, in order to provide ample time and opportunity to design and implement corrective sales and operations solutions. So how do we design a system for identifying potential issues and expressing them via a commonly understood key process indicator (KPI) where the cause and effect of our actions can be readily measured? Read this article by the former director of Dell's operations and demand management.

crm demand generation tactics  Demand Supply Introduction If you''re in the supply chain business, right up there with Newton''s law of gravity stands Murphy''s other law stipulating that demand and supply, if left to their own tendencies, will always tend to diverge and get you in trouble. In the case of gravity, we have all hopefully learned to predict what it personally means to us (jump out of a tree and down you go!), and so we readily know how to avoid its negative effects (don''t jump!). With demand and supply (D/S) imbalan Read More

The Case for a New CRM Solution


CRM software has gone well beyond being a "good to have" capability. Senior management is now generally quite clear that this genre of software is needed. However, it also often acknowledged that companies that have deployed CRM software solutions have not obtained the benefits that were promised. When we understand the reasons for this dissatisfaction, we can make the case for a new CRM solution. See the benefits of a new CRM solution.

crm demand generation tactics  Case for a New CRM Solution CRM software has gone well beyond being a good to have capability. Senior management is now generally quite clear that this genre of software is needed. However, it also often acknowledged that companies that have deployed CRM software solutions have not obtained the benefits that were promised. When we understand the reasons for this dissatisfaction, we can make the case for a new CRM solution. See the benefits of a new CRM solution. Read More

Aptean Pivotal CRM Certification Report


Pivotal CRM covers a wide range of real-life business challenges across all three areas of CRM—sales force automation, marketing management, and service management—and is easily configurable to customers’ specific industry, compliance, and local requirements. Pivotal CRM by Aptean is now TEC certified in the customer relationship management (CRM) software solution space—download the certification report now for in-depth product analysis and a comprehensive functionality comparison with the average CRM solution.

crm demand generation tactics  Pivotal CRM Certification Report Pivotal CRM covers a wide range of real-life business challenges across all three areas of CRM—sales force automation, marketing management, and service management—and is easily configurable to customers’ specific industry, compliance, and local requirements. Pivotal CRM by Aptean is now TEC certified in the customer relationship management (CRM) software solution space—download the certification report now for in-depth product analysis and a comprehensive Read More

Selling Smarter with CRM


CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size.

crm demand generation tactics  Smarter with CRM CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper Read More

Saleslogix CRM Best Practices Guide


Find out in the saleslogix CRM guidebook by nucleus research, a leading research analyst firm.

crm demand generation tactics  CRM Best Practices Guide SalesLogix is a popular mid-market customer relationship management (CRM) solution that can grow your business by helping you acquire new customers and expand your existing accounts. Its relatively low cost and rapid deployment time means you can quickly enjoy the benefits of increased sales and profits. But how can you use SalesLogix CRM to your maximum advantage? And what are the best practices associated with it that you can pick up and profit from? Find out in the Sal Read More

Get Your Sales Team Going with Mobile CRM


As you'll discover in the executive brief. get your sales teams going with mobile crm, mobile CRM lets your sales reps perform more of the activiti...

crm demand generation tactics  Team Going with Mobile CRM Are your field salespeople performing at peak ability? Are they connected and ready to do the things that bring in sales anytime and anywhere? Wouldn''t it be a worthwhile objective to get your salespeople booking more face time with clients, and winning more business in less time? It''s all possible, if you equip your salespeople with mobile CRM. As you''ll discover in the executive brief Get Your Sales Teams Going with Mobile CRM , mobile CRM lets your sales reps perform more of Read More