In 2004, Best Software acquired ACCPAC through its parent company The Sage Group plc and has now released a new version of its CRM product: SalesLogix 6.2. Their objective is clearly to gain as much market share as possible in the growing small and medium sized enterprise market (SME). Acquiring additional market share is a clear objective when competing in a target market that houses players such as Microsoft CRM, Salesforce.com and the mid-sized Siebel offering. It will be interesting to watch how Best Software will position its new "trio" product lines ACT, ACCPAC, and SalesLogix on the battleground.
crm considering sales force
in customizing the general-purpose CRM applications. Despite the fact that SalesLogix has been marketed to a large array of industries, it is in the services that it has been most successful. In order to penetrate the market evenly across all sectors, and achieve a uniform market penetration that spans all sectors, SalesLogix needs to offer vertical versions. As partners have already built vertical solutions as customizations for individual customers or customer groups, the company is further considering