FinancialForce.com, the offspring of an established best-of-breed provider of accounting and project-based applications and a cloud computing pioneer, aims to help companies align finance, sales, and service for profitable growth through its accounting, billing, and professional services automation (PSA) applications. Tom Brennan, FinancialForce.com’s vice president of product marketing, discusses the company’s successes.
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allow users to combine CRM data and financial data in one report, such as “cost per lead.” For its part, through crowd sourcing, the ReportExhange will harness the creativity and intellectual capacity of users. Customers will be able to help each other create imaginative and insightful reports in a social environment. This will improve the value users derive from their financial system. We are not aware of any other financial reporting solution that leverages a community in a social way, or any other