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8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative
It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well

crm books  | CRM Blog | CRM Books | CRM Business | CRM Business Process | CRM Business Solutions | CRM Challenges | CRM Checklist | CRM Clarify | CRM Company | CRM Comparison | CRM Comparisons | CRM Concepts | CRM Contact Management | CRM Control | CRM Corporate | CRM Customer | CRM Customer Relationship | CRM Customer Relationship Management | CRM Data | CRM Definition | CRM Demo | CRM Development | CRM Download | CRM ERP | CRM Essential | CRM Essentials | CRM Essentials Executive | CRM Essentials Executive Guide Read More...
CRM for Financial and Insurance Markets
Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or&n...
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Documents related to » crm books


Pure-Play CRM Vendors: Choose an Integrated or Best-of-Breed Solution?
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate data sources, or go with a best-of

crm books  minute session at a CRM conference and you'll realize how immature, complicated, and confusing the EAI marketplace still is. He'll talk to you about four different types of EAI (Data level, Application interface level, Method level, and User Interface level); he'll tell you that EAI is expensive; and he'll explain why the existing EAI methods fall short of their promises (security issues; non-real-time data transfer; customer coding requirements, among other issues). As an aside, for in-depth Read More...
CRM: A Business Imperative during the Economic Downturn
The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution

crm books  | CRM Blog | CRM Books | CRM Business | CRM Business Process | CRM Business Solutions | CRM Challenges | CRM Checklist | CRM Company | CRM Comparision | CRM Comparisions | CRM Comparison | CRM Competitive Advantage | CRM Corporate | CRM Customer | CRM Customer Relationship | CRM Customer Relationship Management | CRM Customers | CRM Data | CRM Definition | CRM Demo | CRM Design | CRM Development | CRM Diagram | CRM Download | CRM Evaluation | CRM Features | CRM Implementation | CRM Implementation Read More...
CRM: The Truth, The Whole Truth And Nothing But The Truth(For A Change)
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long frustrated potential CRM

crm books  the true facts about CRM before they start (or buy). About the Author Author Dick Lee heads the Customer-1 practice of Minneapolis-based Caribou Lake , which helps clients develop information systems and design workflow in alignment with business strategies. Mr. Lee has authored and co-authored several books on CRM, including The Blueprint for CRM Success , and he speaks globally on CRM and on achieving customer-centricity through business/technology alignment. Read More...
CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement

crm books  and customer service. The CRM industry continues to flounder due to high costs and perceived high failure rates. Despite thousands of pages of analyst reports and hundreds of books written on the subject, the industry and the end user community appear to miss the point that the technology has outpaced the development of a management strategy to use it. Experience has shown and statistical research verifies that success comes when senior management is directing the effort with the right level of Read More...
Pivotal CRM
Pivotal CRM is a full-featured customer relationship management (CRM) platform built on the Microsoft .NET framework, suited to organizations of all sizes

crm books  CRM Pivotal CRM is a full-featured customer relationship management (CRM) platform built on the Microsoft .NET framework, suited to organizations of all sizes that are looking to optimize their CRM processes, including sales force, marketing, and service automation.   Pivotal is built on a flexible platform, so the CRM experience is built around an organization’s business processes. Pivotal CRM is supported by a full continuum of services that are affordable, easy to use, and configurable to any Read More...
Microsoft Throws .NET At SMEs, With CRM As Bait
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space, no one can be sure that its

crm books  .NET At SMEs, With CRM As Bait Event Summary On February 26, Microsoft Corporation (NASDAQ: MSFT) announced it would deliver Microsoft Customer Relationship Management (MS CRM) , the first Microsoft business solution built on its .NET platform later this year, possibly as early as October. The move is Microsoft's latest aim at the business application market for small enterprises, a market it ultimately plans to dominate. Accessible from Microsoft Outlook and the Web, MS CRM is devised to enable small Read More...
The Lexicon of CRM - Part 3: From R to Z
CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to provide explanation and meaning

crm books  Lexicon of CRM - Part 3: From R to Z The Lexicon of CRM Part 3: From R to Z R. Garland - November 2, 2001 The Lexicon is divided into three parts, this being the second of three. This third section covers the alphabet from R to Z. For A to I, see Part One . For J to Q, see Part Two . R  RDBMS - Relational DataBase Management System . The typical, standard database, with both data models, data definitions, and data storage capabilities. Examples include Oracle's 9i database, Microsoft's SQLServer 2000, Read More...
EBSuite CRM
The EBSuite CRM web-based solution uses J2EE and Web Services technologies, and includes sales force automation (SFA), customer support and help desk

crm books  CRM The EBSuite CRM web-based solution uses J2EE and Web Services technologies, and includes sales force automation (SFA), customer support and help desk, marketing automation and online/offline campaign management, project management, and mobile CRM modules. Read More...
Top 10 Features Small and Medium Businesses Should Seek in a CRM Solution
Once thought of as only relevant for enterprises, customer relationship management (CRM) technology is increasingly being used by small and medium businesses

crm books  Should Seek in a CRM Solution Once thought of as only relevant for enterprises, customer relationship management (CRM) technology is increasingly being used by small and medium businesses across industries. So, as you evaluate your options, you need to determine which solution will best meet your organization's marketing, sales, and business needs in the present and as it grows. Read about the top 10 features small and medium businesses should look for in a CRM solution. Read More...
CRM-ERP


crm books  ERP Read More...
The Case for a New CRM Solution
CRM software has gone well beyond being a

crm books  Case for a New CRM Solution CRM software has gone well beyond being a good to have capability. Senior management is now generally quite clear that this genre of software is needed. However, it also often acknowledged that companies that have deployed CRM software solutions have not obtained the benefits that were promised. When we understand the reasons for this dissatisfaction, we can make the case for a new CRM solution. See the benefits of a new CRM solution. Read More...
Top Ten Reasons Why Your CRM Should Be Microsoft Dynamics CRM


crm books  Ten Reasons Why Your CRM Should Be Microsoft Dynamics CRM Read More...
SYSPRO CRM
SYSPRO CRM is aimed specifically at small to midsize manufacturers and distributors. Unlike other customer relationship management (CRM) solutions that are

crm books  CRM SYSPRO CRM is aimed specifically at small to midsize manufacturers and distributors. Unlike other customer relationship management (CRM) solutions that are built around a modular architecture, SYSPRO CRM software uses a table-based architecture to integrate all of the critical CRM functions of marketing, sales, service, and fulfillment into a single module. This integrated architecture means that users from every department—including marketing, sales, service, collections, or shipping—share Read More...
NetSuite CRM+
NetSuite CRM+ holds corporate data in a single database, giving executives access to their key performance metrics on a customizable, real time dashboard. It

crm books  It also combines customer-facing CRM and web capabilities with back-office ERP and collaboration capabilities for partners. Read More...

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