Faced with longer sales cycles, declining sales productivity, and increasingly discerning customers, companies are being forced to streamline and automate how sales information is processed, and change the mechanics of deal-making. Learn more about the strategies that best-in-class (BIC) companies are employing to improve sales effectiveness, boost productivity, and ultimately remain competitive.
crm b to b sales force
or plan to leverage CRM systems integrated with word processing, spreadsheet and email applications. 56% of Laggards, compared to 11% of Average firms, do not measure the key sales performance metrics of quota performance, average opportunity size, customer acquisition costs, revenue per account, proposal quality. Competitive Assessment The aggregated performance of surveyed companies determined whether they ranked as Best-in-Class, Industry Average or Laggard. In addition to having common performance