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Abstract:
Customer Success. Find Free IT Reports, Case Studies, and Other Resources Associated with the Customer Success. Old-world
quality is great for a chocolate manufacturer, but old-style business systems are not. Hauser Chocolatier learned this the
hard way, struggling for years with DOS-based accounting soft (...)
Excerpt related to
cpr positioning success:
Customer Success. Find Free IT Reports, Case Studies, and Other Resources Associated with the Customer Success. Old-world
quality is great for a ch...
Published:
2010-03-11
-
Abstract:
Customer Success. Find Free IT Reports, Case Studies, and Other Resources Associated with the Customer Success. Old-world
quality is great for a chocolate manufacturer, but old-style business systems are not. Hauser Chocolatier learned this the
hard way, struggling for years with DOS-based accounting soft (...)
Excerpt related to
cpr positioning success:
Customer Success. Find Free IT Reports, Case Studies, and Other Resources Associated with the Customer Success. Old-world
quality is great for a ch...
Published:
2010-03-11
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Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
cpr positioning success:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
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Abstract:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM
to c-level management. (...)
Excerpt related to
cpr positioning success:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process...
Published:
2006-11-23
-
Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
cpr positioning success:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
-
Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
cpr positioning success:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
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Abstract:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Excerpt related to
cpr positioning success:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Published:
2004-10-22
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Abstract:
Quote-to-order (Q2O) systems can address the increasing demand for personalized and customized products. Complex product
specification, quoting, and ordering processes—as well as the software applications catering to those processes—can benefit
from the use of the Web, collaboration tools, and lean t (...)
Excerpt related to
cpr positioning success:
Quote-to-order (Q2O) systems can address the increasing demand for personalized and customized products. Complex product specification,
quoting, a...
Published:
2008-08-18
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Abstract:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd think this issue would die, with more and more shoppers buying from far flung vendors: Boston to the Nanga
Tribes for buying original crafts; Dallas to Huangshan (...)
Excerpt related to
cpr positioning success:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd th...
Published:
2005-03-18
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Abstract:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Excerpt related to
cpr positioning success:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support....
Published:
2008-09-29
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Abstract:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM. (...)
Excerpt related to
cpr positioning success:
CRM itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and mea...
Published:
2001-10-12
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Abstract:
On September 18, 2000, Great Plains (Nasdaq: GPSI), announced the expansion of its Application Service Provider (ASP) initiative.
Great Plains has evolved its ASP partner program to better meet the diverse needs of its ASP partners and their customers (...)
Excerpt related to
cpr positioning success:
On September 18, 2000, Great Plains (Nasdaq: GPSI), announced the expansion of its Application Service Provider (ASP) initiative.
Great Plains has...
Published:
2000-10-04
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Abstract:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Excerpt related to
cpr positioning success:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Published:
2004-04-10
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Abstract:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success
and full potential from their CRM system. (...)
Excerpt related to
cpr positioning success:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensiv...
Published:
2005-02-14
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
cpr positioning success:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from Windows to .NET, using Internet rather than PCs. Microsoft Business Solutions is now up to its gills with
soul-searching dilemmas, possibly with more issues t (...)
Excerpt related to
cpr positioning success:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from W...
Published:
2002-08-16
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Abstract:
A prospect is listening to many different people at the same time. While you are doing your best to influence the decision,
the prospect sees you as only a single input to decision-making. Prospects listen to many, with each type of influence having
a different degree of trust and therefore of influence. (...)
Excerpt related to
cpr positioning success:
A prospect is listening to many different people at the same time. While you are doing your best to influence the decision,
the prospect sees you ...
Published:
2004-11-15
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Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
cpr positioning success:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
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Abstract:
Baan and IBM have formed an alliance, IONA is certified for the OpenWorld Network Alliance, and Baan has a program for a
smooth migration path for existing customers. (...)
Excerpt related to
cpr positioning success:
Baan and IBM have formed an alliance, IONA is certified for the OpenWorld Network Alliance, and Baan has a program for a smooth
migration path for...
Published:
2002-02-19
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Abstract:
Welcome to the customer experience. We all have them. Some are good, others bad. A variety of factors - the user interface
(UI), customer support, marketing messages, etc. - shape these experiences. All of these things collectively create our view
of a product, service or provider. (...)
Excerpt related to
cpr positioning success:
... "I think that e-commerce companies that are selling directly to consumers on the web understand
that usability is the top indicator of success," says Jeff Rubin ...
Published:
2002-01-18