Successful demand-driven fulfillment manufacturing, include optimal channel and customer relationships, informed on-line buying and selling, order fulfillment, and integrated operational infrastructures. Manufacturers need to overcome challenges to demand-driven fulfillment by implementing a system that supports flexibility, openness, visibility, planning, e-commerce, collaboration, and integration where the ultimate objective is to minimize waste and optimize resources.
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plans, similar to the CPFR approach. Demand Planning Another major problem for manufacturers is demand variability, particularly in the make-to-order environment. Predicting demand is hard enough for most companies that do not have the advantages of long-term contractual commitments. The issue is further compounded in the make-to-order arena where procurement and production leadtimes often exceed order fulfillment cycle times. To cover unknown availability, suppliers often carry higher levels of inventory