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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 corporate marketing strategy sap


Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key

corporate marketing strategy sap  will also be a corporate partner of the West McLaren Mercedes Formula One racing team through 2002, providing exposure for SAP at each of the 16 Formula One events around the world. In addition, the mySAP.com collaborative e-business solution platform will garner tremendous exposure by appearing as the primary sponsor through 2002 of the two McLaren-run cars in the F3000 racing series. The global appeal of Formula One is consistent with our efforts to expose millions of people to the SAP brand, continuin

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Business Intelligence (BI)

Business intelligence (BI) and performance management applications enable real-time, interactive access, analysis, and manipulation of mission-critical corporate information. These applications provide users with valuable insights into key operating information to quickly identify business problems and opportunities. Users are able to access and leverage vast amounts of information to analyze relationships and understand trends that ultimately support business decisions. These tools prevent the potential loss of knowledge within the enterprise that results from massive information accumulation that is not readily accessible or in a usable form. It is an umbrella term that ties together other closely related data disciplines including data mining, statistical analysis, forecasting, and decision support. 

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Documents related to » corporate marketing strategy sap

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Experiencing a Different Corporate Culture at QAD Explore 2008


No, my intent here is not necessarily to provide a typical analyst alert after attending a vendor's annual user conference, in this case the QAD Explore 2008 in Orlando, Florida (US) last month. This is not to imply that there was nothing there to write home about either. Quite the contrary, the multiple-day event was, well, eventful for market observers and hundreds of QAD's global customers

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Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

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SAP Details CRM Plans


On November 9, SAP outlined its Customer Relationship Management plans in preparation for its product delivery next month. In December the company is expected to launch a telesales application and Internet portal that it hopes will lay the foundation for the full CRM suite rollout early next year.

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New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

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Navigator One for SAP Business One


Navigator One is a suite of modules for SAP Business One—a business management software application designed specifically for small to midsize businesses (SMBs). Used by over 23,000 customers today, SAP Business One manages business functions across sales, operations, service, and financials, in an integrated software system. The Navigator One modules extend the core SAP Business One functionality in a completely integrated, same-look-and-feel option for Navigator’s customers and partners. · Production One is targeted at companies looking to track detailed costs and production processes during assembly or production. It can help production-oriented organizations mange their labor and material costs using touch-screen and bar-code collection devices.· Production One advanced planning and scheduling (APS) allows simultaneous scheduling of machines, labor, and tooling. The add-on also features dynamic inventory allocation and multilevel pegging for schedules.· Distribution One is designed for warehouse management and advanced forecasting and planning. It includes functionality for finance, sales, purchasing, customer management, stock control, and warehouse management for wholesalers and distributors.· Service One is aimed at companies that need to perform field service or depot repair and track warranties and maintenance. It can help service-oriented organizations process service calls, schedule, and dispatch technicians.· Project One provides project costing and project management for more project-oriented organizations, including firms that need to track construction-type projects.· Retail One provides point-of-sale (POS) capabilities for other over-the-counter (OTC) sales or bar-code/touch-screen-enabled retail sales. It supports credit cards and debit cards transactions, customer loyalty tracking, and store sales and inventory tracking. Navigator also provides additional functionality for rules-based product configuration, advanced shipping, credit card transactions, bin management, revenue recognition, return merchandise authorizations (RMAs), and bar-code data collection.

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SAP Tries Another, Bifurcated Tack At A Small Guy


As the battle for the mid-market intensifies and each Tier 1 vendor is exhibiting its bag of tricks for small-to-medium enterprises, SAP is trying a twofold strategy of promulgating its mySAP.com offering for the higher-end of the mid-market, while offering a recently acquired product to appeal to complexity-adverse smaller enterprises.

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Real-time Performance: SAP Business Suite Running on SAP Sybase Adaptive Server Enterprise


A database platform built with real-time requirements in mind can help your company improve overall data management capabilities and achieve efficiencies in application cost, responsiveness, and reliability while setting the stage for future growth. This paper presents a compelling case for choosing an optimized relational database management system (RDBMS) for your transactional applications, and discusses how to quickly migrate to a new database with minimal disruption and cost.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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The Role of Cloud in Your Storage and Data Protection Strategy


Find out in Making Cloud an Integral Part of Your Enterprise Storage and Data Protection Strategy.

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