No matter how well an enterprise implements a CRM, ERP, SCM, Business Intelligence, or Data Warehouse project, poor data quality can destroy its utility and cost real dollars.
continuous lean roa
a tremendous dependency on continuous data quality. Traditionally, large-scale applications such as ERP, CRM, Business Intelligence, Process Management, Middleware, and Data Integration have experienced difficulties with data quality problems. ERP usually serves as a data collection point where data errors can be introduced into enterprise data assets. CRM tracks an ever-changing, ever-moving target of sales and customers, where poor data quality can result in missed sales opportunities as well as upset