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Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

consumer relationship marketing  Pitfalls of Gamification for Consumer Marketing What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, I describe Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » consumer relationship marketing


Software as a Service for Customer Relationship Management and Sales
Major vendors are noting the growing demand for software as a service. However, smaller providers are forging new ground by offering services for inventory and

consumer relationship marketing  a re-branding of MSN consumer services that are already available or under development. In addition to using the Microsoft SharePoint portal technology to support Office Live, Microsoft might tout its experience running enterprise-class services, including Office Live Meeting for Web conferencing and FrontBridge , a managed service focused around e-mail cleanliness. But because those services were obtained through acquisitions, the behemoth cannot point to native expertise in developing enterprise Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

consumer relationship marketing  to reach a broad consumer audience, whereas digital marketing can be used to create a relationship with the consumer that has depth and relevancy. Digital marketing takes the marketing experience one step further, as it enables marketers to instantly customize the one-on-one experience and communication in real time. Personalized messages on social channels like Facebook give marketers the ability to target consumers based on the information they share through direct marketing.   Marketing automation Read More...
A Lexicon for Customer Relationship Management Success
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for

consumer relationship marketing  the idea of tracking consumer behaviors at the click level materialized, giving rise to real time marketing. The rush for customer data was soon followed by the realization that there was an ocean of data with few tools to ferret out actionable information. Since the beginning of this perfect storm , there has been a quantum leap in CRM tools, but there has been a distinct lag in the management rationale to keep pace. This new set of tools provides the means to integrate the actions of sales, marketing, Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer relationship marketing  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More...
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

consumer relationship marketing   Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

consumer relationship marketing   Read More...
Partner Relationship Management Solution Reduces Costs and Increases Productivity
Microsoft’s US Partner group manages relationships between the company and its 12,000 Microsoft Certified Partners. It needed an integrated solution for partner

consumer relationship marketing  Relationship Management Solution Reduces Costs and Increases Productivity Microsoft’s US Partner group manages relationships between the company and its 12,000 Microsoft Certified Partners. It needed an integrated solution for partner relationship management to reduce redundancy and replace the personal spreadsheets and custom tools its account managers were using. Learn how Microsoft deployed PartnerCentral by Click Commerce and implemented a single tool to manage all aspects of Microsoft’s Read More...
Customer Relationship Management for IT Professionals
What makes a strong supplier/customer relationship? The bottom line is trust. However, trust needs to be earned through a series of conversations and

consumer relationship marketing  Relationship Management for IT Professionals Customer Relationship Management for IT Professionals J. Dowling - January 17, 2001 Introduction A satisfying relationship between IT and line of business is maintained through ongoing dialogue that is meaningful to both parties. The discipline of Conversations for Alignment, a title for a simple technique for making and managing commitments, enables such a dialogue. My consulting group and I have done a good deal of research into what makes a strong Read More...
Supplier Relationship Management (SRM) RFI/RFP Template
Design, Sourcing, Procurement, Fulfillment, Manufacturing, Settlement, Utilities, Infrastructure, Product Technology

consumer relationship marketing  Relationship Management (SRM) RFI/RFP Template Design, Sourcing, Procurement, Fulfillment, Manufacturing, Settlement, Utilities, Infrastructure, Product Technology Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

consumer relationship marketing   Read More...
IT Epidemic: Treating IT Client Relationship Breakdown
The frequency of breakdowns in the IT client relationship is reaching epidemic proportions. Indeed, an IT client breakdown is comparable to the onset of an

consumer relationship marketing  Epidemic: Treating IT Client Relationship Breakdown The frequency of breakdowns in the IT client relationship is reaching epidemic proportions. Indeed, an IT client breakdown is comparable to the onset of an illness. If caught early enough, treatment is often relatively painless. However, if left to advance to the later stages, or full maturity, the treatment will not only be invasive, but also require significant recovery time. Read More...
Cegedim Relationship Management Announces Mobile Intelligence 8
Cegedim Relationship Management released version 8 of its customer relationship management (CRM) platform, Mobile Intelligence. The product continues to target

consumer relationship marketing  Relationship Management Announces Mobile Intelligence 8 Cegedim Relationship Management  released version 8  of its customer relationship management (CRM) platform, Mobile Intelligence. The product continues to target life sciences clients, such as Biolab and Liomont. The press release underlines new capabilities for mobile, as well as customer-centric reporting and analytics. The solution falls in line with the present-day customer-centric ecosystem that was detected by theorists like  Mr. Gre Read More...

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