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Trade Promotion Optimization in the Consumer Products Industry
Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer

consumer products  Promotion Optimization in the Consumer Products Industry Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer products companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » consumer products


SAP for Consumer Products: SAP Trade Promotion Management
The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or

consumer products  to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or introducing new products, the area of marketing expenditure is complex and prone to error. That’s why you need a solution drawing together all the activities needed to analyze, plan, sell, execute, validate, and evaluate your products in a closed-loop process. Read More...
Zdesign for consumer products- CPLM for Defense
Zdesign connects participants in fashion product development organizations, and manages the time-critical communications between trading partners. It brings

consumer products  for consumer products- CPLM for Defense Zdesign connects participants in fashion product development organizations, and manages the time-critical communications between trading partners. It brings together members of product development teams from design, sourcing, manufacturing, sales, and marketing.   Zdesign is project-based, which parallels the basic work unit for all product development-driven companies and mirrors their activities. Product development teams can initiate projects online, Read More...
Pricing for Profit in the Consumer Products Industry: Empowering Pricing Managers for Greater Bottom-Line Impact with Improved Market Price Intelligence
Rapidly changing market dynamics in the consumer products industries mean price management is critical to a positive bottom line. This white paper examines the

consumer products  for Profit in the Consumer Products Industry: Empowering Pricing Managers for Greater Bottom-Line Impact with Improved Market Price Intelligence Rapidly changing market dynamics in the consumer products industries mean price management is critical to a positive bottom line. This white paper examines the evolving role of the pricing and revenue manager and how the field of market price intelligence is powering a new era of price management. With pricing intelligence, today’s pricing managers are able to Read More...
The Fragile Consumer Packaged Goods Market and Private Label Products
The drive towards private labels has many impacts on the industry. A consumer packaged goods manufacturer's business strategy must recognize this and deal with

consumer products  Fragile Consumer Packaged Goods Market and Private Label Products Introduction On average, 45 percent of products sold in Europe are private label products; this compares with 25 percent in the US. Store brands now account for one of every five items sold in US supermarkets, drug chains, and mass merchandisers. A study by the Gallup Organization found that 75 percent of consumers see private label brands as having the same quality, guarantee of satisfaction, packaging, taste, value, and performance as Read More...
Microsoft Hopes to Win Over Consumer Privacy Advocates
Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

consumer products  Hopes to Win Over Consumer Privacy Advocates Event Summary By announcing a beta version of several privacy and cookie management features, Microsoft responded to recent news stories against online advertisers and other parties who obtain aggregate data through clickstream technologies. In Microsoft's new browser privacy model, before reporting through any cookie, Microsoft's browser will tell the user what type of cookie. It also can be customized to request further permission before proceeding with the Read More...
The Adaptive Business Network in Consumer Products Industries
As competitive pressures on consumer products (CP) companies rise, the industry is reaching the limits of business as usual. CP companies must look to increased

consumer products  Adaptive Business Network in Consumer Products Industries As competitive pressures on consumer products (CP) companies rise, the industry is reaching the limits of business as usual. CP companies must look to increased collaboration with retailers, partners, and suppliers as a way to build and improve on the core cycles of planning and forecasting. And the blueprint for expanded collaboration and increased automation? The adaptive business network. Read More...
Case Study: A Financial Products Company


consumer products  Study: A Financial Products Company Read More...
NetSuite Develops Healthy Following among Natural Products Companies
NetSuite Inc., a provider of cloud-based financials and enterprise resource planning (ERP) and omnichannel commerce solutions, announced continued strong

consumer products  their interactions directly with consumers, other businesses, and trading partners (e.g., companies can use Merchant e-Solutions for credit card processing, if required). By managing all transactions and associated customer interactions regardless of touchpoint—Web, bricks-and-mortar stores, social, or mobile. By expanding direct-to-consumer sales while also offering wholesale customers a convenient online business-to-business (B2B) purchasing channel. NetSuite seems poised to continue its success in Read More...
Baan Releases New Supply Chain Products
November 2, 1999 05:30 PM BARNEVELD, Netherlands and HERNDON, Va., Nov. 2 /PRNewswire/ -- Baan Company N.V., a global provider of enterprise business solutions,

consumer products  Releases New Supply Chain Products Baan Releases New Supply Chain Products S. McVey- November 4th, 1999 Event Summary Baan Co. recently announced the release of two additional modules in its Supply Chain Solutions suite: BaanSCS Planner 2.0 for factory planning, and BaanSCS Order Promising 1.0 for order acceptance. Planner 2.0 is intended to help companies profitably fulfill customer orders by planning and streamlining all activities. Enhancements over the previous versions include dynamic evaluation Read More...
Dassault Systèmes Announces Two DELMIA Apriso Products
As executives and management all seek greater visibility to operations intelligence that can be accessed from anywhere, the harnessing of “big data” and

consumer products  Systèmes Announces Two DELMIA Apriso Products As the world gets smaller and “flatter,” the need by decision makers to readily access information quickly becomes increasingly critical. Managers face challenges that demand quick answers, ideally based on current quantitative data. Issues range from quality or recall issues to supply chain disruptions to new market opportunities that necessitate organizational alignment. As executives and management all seek greater visibility to operations Read More...
Organic Supply Chain Management: Issues and Answers for Process Manufacturers of Natural Products (Meats, Agricultural and Chemicals)
Organic supply chain (OSC) companies that dissemble organic raw material (beef, pork, poultry, and agricultural products), have very specific requirements that

consumer products  Supply Chain Management: Issues and Answers for Process Manufacturers of Natural Products (Meats, Agricultural and Chemicals) Organic supply chain (OSC) companies that dissemble organic raw material (beef, pork, poultry, and agricultural products), have very specific requirements that generic process ERP systems cannot address, and ERP vendors have not taken the time to develop a solution with the flexibility to manage the variability needed by an OSC company. This paper presents the unique issues Read More...
SAP Case Study: Consumer Products-Sporting Goods
Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential

consumer products  Case Study: Consumer Products-Sporting Goods Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential requirements for solidifying adidas’ position as leader are the development of strong brands, and continued revenue growth. Regarding its operational strengths, adidas focuses on constantly improving customer service. In 2005, this included the complete reorganization of online order management. Read More...
Case Study: Edge Products
When Edge Products’ new management team saw that the company’s manual engineering processes were not conducive to its constantly changing product design

consumer products  Study: Edge Products When Edge Products’ new management team saw that the company’s manual engineering processes were not conducive to its constantly changing product design environment, they immediately sought to improve change and part control processes. Learn how a new product lifecycle management (PLM) solution helped Edge reduce rework, control change processes, decrease warranty costs, and cut product return rates by 50 percent. Read More...

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