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Trade Promotion Optimization in the Consumer Products Industry
Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer

consumer products  Promotion Optimization in the Consumer Products Industry Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer products companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure Read More

Product Development and Portfolio Management
The Product Development and Portfolio Management Knowledge Base covers the execution processes of new product development projects and programs, including phase-gate processes. It also addresses...
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Documents related to » consumer products


The Adaptive Business Network in Consumer Products Industries
As competitive pressures on consumer products (CP) companies rise, the industry is reaching the limits of business as usual. CP companies must look to increased

consumer products  Adaptive Business Network in Consumer Products Industries As competitive pressures on consumer products (CP) companies rise, the industry is reaching the limits of business as usual. CP companies must look to increased collaboration with retailers, partners, and suppliers as a way to build and improve on the core cycles of planning and forecasting. And the blueprint for expanded collaboration and increased automation? The adaptive business network. Read More
SAP for Consumer Products: SAP Trade Promotion Management
The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or

consumer products  to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or introducing new products, the area of marketing expenditure is complex and prone to error. That’s why you need a solution drawing together all the activities needed to analyze, plan, sell, execute, validate, and evaluate your products in a closed-loop process. Read More
Zdesign for consumer products- CPLM for Defense
Zdesign connects participants in fashion product development organizations, and manages the time-critical communications between trading partners. It brings

consumer products  for consumer products- CPLM for Defense Zdesign connects participants in fashion product development organizations, and manages the time-critical communications between trading partners. It brings together members of product development teams from design, sourcing, manufacturing, sales, and marketing.   Zdesign is project-based, which parallels the basic work unit for all product development-driven companies and mirrors their activities. Product development teams can initiate projects online, Read More
SAP Case Study: Consumer Products-Sporting Goods
Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential

consumer products  Case Study: Consumer Products-Sporting Goods Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential requirements for solidifying adidas’ position as leader are the development of strong brands, and continued revenue growth. Regarding its operational strengths, adidas focuses on constantly improving customer service. In 2005, this included the complete reorganization of online order management. Read More
Organic Supply Chain Management: Issues and Answers for Process Manufacturers of Natural Products (Meats, Agricultural and Chemicals)
Organic supply chain (OSC) companies that dissemble organic raw material (beef, pork, poultry, and agricultural products), have very specific requirements that

consumer products  Supply Chain Management: Issues and Answers for Process Manufacturers of Natural Products (Meats, Agricultural and Chemicals) Organic supply chain (OSC) companies that dissemble organic raw material (beef, pork, poultry, and agricultural products), have very specific requirements that generic process ERP systems cannot address, and ERP vendors have not taken the time to develop a solution with the flexibility to manage the variability needed by an OSC company. This paper presents the unique issues a Read More
Vendor Analysis: Kaspersky Anti-Virus Products Examined
Kaspersky Labs is no newcomer to anti-virus products. Headquartered in Moscow, Russia, with offices in Pleasanton, California and Cambridge, England, Kaspersky

consumer products  Analysis: Kaspersky Anti-Virus Products Examined Vendor Analysis: Kaspersky Anti-Virus Products Examined Featured Author - Laura Taylor - November 23, 2002 Executive Summary Kaspersky Labs is no newcomer to anti-virus products. Headquartered in Moscow, Russia, with offices in Pleasanton, California and Cambridge, England, Kaspersky Labs has successfully branded itself as a leader in multi-platform anti-virus products. Though many IT decision makers neglect to protect their UNIX systems from viruses, Read More
Why It Pays to Embrace Consumer Mobile Devices in Your Enterprise
According to The Nielsen Company, some 150 million people in the US will be using smartphones by mid-2011 to view twitter feeds, conduct searches, consult maps

consumer products  It Pays to Embrace Consumer Mobile Devices in Your Enterprise According to The Nielsen Company, some 150 million people in the US will be using smartphones by mid-2011 to view twitter feeds, conduct searches, consult maps and more. People are increasingly using smartphones to get work done too. As long as it’s governed appropriately, workplace use of consumer-oriented smartphones can lower spending, heighten morale and help employees get more done. Read More
Ramco Ships Technology And Products. Part Two: User and Vendor Recommendations
When compared to leading vendors, Ramco suffers from size, funding, and market awareness comparisons. However, it appears to be at least equal in functionality

consumer products  Ships Technology And Products. Part Two: User and Vendor Recommendations Event Summary At the end of February, during the National Manufacturing Week (NMW) in Chicago, IL, Ramco Systems Limited ( www.ramco.com ), a provider of enterprise business applications and accompanied services, with a global HQ in India, announced the delivery of a series of enterprise application suites that it claims will change the economics of application software . Instead of releasing one application suite that is intend Read More
Case Study: Quality Bicycle Products
With rapid growth and revenues exceeding $100 million (USD), Quality Bicycle Products is under increasing pressure to meet demand. To keep driving growth, QBP

consumer products  Study: Quality Bicycle Products With rapid growth and revenues exceeding $100 million (USD), Quality Bicycle Products is under increasing pressure to meet demand. To keep driving growth, QBP realized its forecasting capabilities and performance would need to be optimized. To help meet the needs of these efforts, QBP began looking at an inventory and demand planning solution. Discover more about the supply chain management (SCM) solution it chose. Read More
Case Study: Scranton Products


consumer products  Study: Scranton Products Read More
Case Study: Chatsworth Products


consumer products  Study: Chatsworth Products Read More
Ultimate Software: Delivering Breakthrough Products
Ultimate Software is in a very competitive market. Its continued success is fueled by relentlessly delivering new products and incremental innovation. A few

consumer products  Software: Delivering Breakthrough Products Ultimate Software is in a very competitive market. Its continued success is fueled by relentlessly delivering new products and incremental innovation. A few years ago, the company’s strategic initiatives were to evolve of their software-as-a-service (SaaS) delivery model and launch new features targeted to medium sized enterprises. Learn how a new product portfolio management (PPM) solution helped Ultimate Software reach its goals. Read More
The Consumer IT Revolution
With the consumerization of information technology (IT), employees are bringing insights and experiences into the workplace, sharing pioneering technology, and

consumer products  Consumer IT Revolution With the consumerization of information technology (IT), employees are bringing insights and experiences into the workplace, sharing pioneering technology, and driving business innovation. This report based on a survey of 100 global C-level executives delves into various aspects of the consumer IT revolution. The study findings indicate that it is having a positive impact on both businesses (employers) and internal consumers (employees). Read More

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