Featured Documents related to » consumer marketing

Enterprise Marketing Management (EMM) Evaluation Center
Define your software requirements for Enterprise Marketing Management (EMM), see how vendors measure up, and choose the best solution.

Enterprise Marketing Management (EMM) RFP Templates
RFP templates for Enterprise Marketing Management (EMM) help you establish your selection criteria faster, at lower risks and costs.

SAP Marketing vs SAP Finance
Compare ERP solutions from both leading and challenging solutions, such as SAP Marketing and SAP Finance.

Documents related to » consumer marketing

Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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9/1/2010 3:24:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

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7/1/2009

Salesforce Marketing Cloud Unveiled Today » The TEC Blog

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19-09-2012

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

CONSUMER MARKETING:
10/30/2008 2:24:00 PM

Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

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10/23/2000

Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

CONSUMER MARKETING:
1/29/2009 12:54:00 PM

The Name and Ownership Change Roulette Wheel for Marcam Stops at SSA GlobalPart Two: Marketing By Invensys
IPS was hoping that the early product vision and venerable reputation that Marcam has in the process manufacturing market for providing plant-centric ERP solutions might finally play well to capturing the marketing opportunity.

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10/15/2004

Market Landscape Report: Enterprise Software for Advertising and Marketing Services
This report aims to establish the areas of product functionality required by service industries such as advertising agencies and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.

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8/2/2011 4:09:00 PM

SAP Invited to White House to Showcase Consumer Innovation in Advancing Public Safety » The TEC Blog

CONSUMER MARKETING: industry watch, Public safety, Recall Plus, SAP, White House, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
14-09-2012

Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business environment and how Maximizer Software’s customer relationship management (CRM) solution can be used to deliver actionable intelligence when and where it’s needed most.

CONSUMER MARKETING:
8/3/2005 12:58:00 PM

Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

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8/1/2000