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Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles
Pitfalls of Gamification for Consumer Marketing What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, I describe
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The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors
to reach a broad consumer audience, whereas digital marketing can be used to create a relationship with the consumer that has depth and relevancy. Digital marketing takes the marketing experience one step further, as it enables marketers to instantly customize the one-on-one experience and communication in real time. Personalized messages on social channels like Facebook give marketers the ability to target consumers based on the information they share through direct marketing. Marketing automation
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.
to design and target consumer emails. Market Impact The move by eCRM firms to embrace ASP offerings is accelerating. In Angara's case an ASP model is a necessity because of the dependence of their solution upon the data they collect. Net Perceptions is one of the very first to move an existing, successful suite to an ASP model. We expect that this will encourage the expansion of the market. One thing that could hurt this market in the future is a privacy scare. Angara has a good privacy model in that
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made
and beverage, chemical, and consumer packaged goods (CPG) process industries. He has developed marketing and communication programs for IT organizations, and consulted on offshore, outsourcing opportunities for multinational companies. Additionally, Strub was a consultant and information systems auditor with PricewaterhouseCoopers, and an applications development and support manager for several Fortune 100 companies. Currently, Strub is an independent consultant. He can be contacted at
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer
converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition
Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and ot
Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work
the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the
Enterprise Relationship Management , Consumer Relationship System , Employee Experience Management , Customer Experience , Customer Experience Management , Service System , Relationship Management , Customer Experience Solutions , Services Management , Customer Relationship Management Strategy, Organizations of all sizes and across all industries have one thing in common a deluge of prospect and customer data idling somewhere in the organization waiting to be monetized. Most likely the similarities end
Consumer Mobile Platforms: Are they Ready for the Enterprise?
More and more companies are opening corporate networks and data to consumer mobile technology. This consumerization of enterprise mobility increases
networks and data to consumer mobile technology. This consumerization of enterprise mobility increases productivity and business agility. But the lack of a strategic approach to the consumerization of IT creates security risks, financial exposure, and a management nightmare. Know how to embrace consumerization and turn it into a competitive advantage for your organization.
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail
Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this
Secrets to Effective Follow-up Marketing Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign
Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing
SAP Case Study: Consumer Products-Sporting Goods
Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential
Case Study: Consumer Products-Sporting Goods Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential requirements for solidifying adidas’ position as leader are the development of strong brands, and continued revenue growth. Regarding its operational strengths, adidas focuses on constantly improving customer service. In 2005, this included the complete reorganization of online order management.
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of
Launches New Component of the Marketing Nation The marketing automation provider Marketo introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were
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