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Documents related to » consumer loyalty


The Ghost in the Machine: Where Has Process Automation Left the Consumer?
Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of

consumer loyalty  and if the average consumer makes no distinction between corporate behavior and business practices as a whole, well that''s just tough love. It may be worth looking at what lies beneath the outrage. It''s fair to say that corporations are held to moral standards that simply do not have the same scope as those of ordinary human beings. Let''s say, for example, that your neighbor cheats and lies as a matter of course. Do you phone the police? Write letters to the local newspaper? Form a coalition designed to Read More
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer loyalty  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More
Retailers, Consumers, and the Recession: Weathering the Storm
The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack

consumer loyalty  McKinsey & Company , consumer confidence (at least in Canada) is at a 25-year low, and spending has decreased. Some of the industries that have been hit the hardest include automakers, manufacturers, construction, and, of course, the housing market—to name a few. But it''s the retailers that we''re looking at in this article. For them, it''s not as easy as turning to financial aid programs such as the United States (US) Government''s Troubled Asset Relief Program (TARP)—which helps participating Read More
Revionics Making Retail Merchandizing Optimization Social
In November 2012, Revionics, Inc., a cloud-based provider of merchandise optimization solutions, acquired SkuLoop, a provider of social commerce-driven

consumer loyalty  both retailer control and consumer activity while increasing net profit margins. General benefits include increased loyalty, new customer acquisition, higher share of wallet (SoW), better cross-channel experience, and unlocking new value between the retailer and customer. Enter Revionics Social Commerce This acquisition extends Revionics’ optimization solutions with the addition of Revionics Social Commerce, the first social marketing platform to deliver optimized, one-to-one incentives and rewards to Read More
Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
In 2004, LEGO suffered a loss of roughly $191 million after venturing into new areas. The toymaker needed to refocus on its construction toys and related

consumer loyalty  its new offerings—thereby nurturing consumer loyalty. Read More
Real-Time Retail Rapid Response to Consumer Demand
Being a profitable retailer is hard and getting harder. Increasing price transparency and online competitors are creating intense price pressure, and consumers

consumer loyalty  Retail Rapid Response to Consumer Demand Being a profitable retailer is hard and getting harder. Increasing price transparency and online competitors are creating intense price pressure, and consumers are becoming more dynamic, increasingly mobile, and harder to target and retain. In response, the world of retail is becoming ever more real-time, and the use of real-time analytics to drive operational efficiency is becoming central to retail success. This white paper provides an overview of strategies for Read More
Key Challenges Facing Consumer Packaged Goods Manufacturers and What They Must Do To Survive
Consumer packaged goods (CPG) manufacturers face pressures from fickle consumers, powerful retailers, globalization, and more. The CPG manufacturing industry is

consumer loyalty  Challenges Facing Consumer Packaged Goods Manufacturers and What They Must Do To Survive Consumer packaged goods (CPG) manufacturers face pressures from fickle consumers, powerful retailers, globalization, and more. The CPG manufacturing industry is large and thriving, but margins are slim and competition is furious. There are hundreds of product categories, and to compete, firms must constantly innovate. See how small-to-medium CPG manufacturers can survive in the face of these external pressures Read More
How Retailers are Answering the Call of Mobile Shopping
Find out what you need to know about mobile shopping from every key angle in Answering the Call: Emerging Best Practices in Consumer Mobile.

consumer loyalty  Emerging Best Practices in Consumer Mobile. You''ll learn about the current trends in mobile shopping the different mobile marketing approaches you can take—along with their pros and cons the ins and outs of mobile—enabled Web sites the best way to approach iPhone apps how to set up an effective mobile strategy now Mobile shopping is poised to dominate e-commerce. Find out how your company can cash in. Download your PDF copy of Answering the Call: Emerging Best Practices in Consumer Mobile today! For Read More
SAP Case Study: Consumer Products-Sporting Goods
Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential

consumer loyalty  Case Study: Consumer Products-Sporting Goods Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential requirements for solidifying adidas’ position as leader are the development of strong brands, and continued revenue growth. Regarding its operational strengths, adidas focuses on constantly improving customer service. In 2005, this included the complete reorganization of online order management. Read More
Consumer Mobile Platforms: Are they Ready for the Enterprise?
More and more companies are opening corporate networks and data to consumer mobile technology. This consumerization of enterprise mobility increases

consumer loyalty  networks and data to consumer mobile technology. This consumerization of enterprise mobility increases productivity and business agility. But the lack of a strategic approach to the consumerization of IT creates security risks, financial exposure, and a management nightmare. Know how to embrace consumerization and turn it into a competitive advantage for your organization. Read More
Goodbye PCs, Hello Appliances?
The U.S. market for Internet appliances is taking off. The new devices are expected to surpass consumer personal computer shipments in 2002.

consumer loyalty  are expected to surpass consumer personal computer shipments in 2002, a leading technology market research firm said. Internet appliances are easy-to-use, lower cost devices designed solely for accessing the Internet. They do not typically have hard disk drives or some of the functions of more costly but harder to use personal computers. As an even broader group of companies seek to address the Post-PC era with these new devices, market research firm International Data Corp. (IDC) said it expected the Read More
The Consumer IT Revolution
With the consumerization of information technology (IT), employees are bringing insights and experiences into the workplace, sharing pioneering technology, and

consumer loyalty  Consumer IT Revolution With the consumerization of information technology (IT), employees are bringing insights and experiences into the workplace, sharing pioneering technology, and driving business innovation. This report based on a survey of 100 global C-level executives delves into various aspects of the consumer IT revolution. The study findings indicate that it is having a positive impact on both businesses (employers) and internal consumers (employees). Read More
The Web-based Sales Portal-A Catalyst for Business Transformation
A sales portal is one of many tools that can be used to help transform a business, especially a consumer packaged goods company. In this article, key structural

consumer loyalty  August 3, 2007 The Consumer Packaged Goods Industry Consumers today are more demanding; they have more disposable income and many options to choose from. Consumer packaged goods (CPG) companies need to keep abreast of changing consumer needs and business scenarios to remain competitive in the market. Such companies need to manage their new product innovations and promotions more efficiently and effectively in order to minimize costs and increase sales. At the same time, visibility of inventory and sales Read More

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