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Documents related to » consumer loyalty


The Ghost in the Machine: Where Has Process Automation Left the Consumer?
Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of

consumer loyalty  and if the average consumer makes no distinction between corporate behavior and business practices as a whole, well that''s just tough love. It may be worth looking at what lies beneath the outrage. It''s fair to say that corporations are held to moral standards that simply do not have the same scope as those of ordinary human beings. Let''s say, for example, that your neighbor cheats and lies as a matter of course. Do you phone the police? Write letters to the local newspaper? Form a coalition designed to Read More
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer loyalty  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More
Retailers, Consumers, and the Recession: Weathering the Storm
The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack

consumer loyalty  McKinsey & Company , consumer confidence (at least in Canada) is at a 25-year low, and spending has decreased. Some of the industries that have been hit the hardest include automakers, manufacturers, construction, and, of course, the housing market—to name a few. But it''s the retailers that we''re looking at in this article. For them, it''s not as easy as turning to financial aid programs such as the United States (US) Government''s Troubled Asset Relief Program (TARP)—which helps participating Read More
Enhancing Lean Practices: Lean Adoption in the Industrial Machinery and Components Industry
Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim

consumer loyalty  that ultimately serve the consumer have seen new demands over the past few years; in many cases expected delivery times dropped radically from weeks to days and in others mandated price reductions are taking their toll. IM&C companies cited the need to reduce costs and increase revenue (i.e., improving operational performance) as their top driver for adopting Lean. While IM&C companies are relative newcomers to Lean, they are already compelled to look to Lean with the goal of overall operational Read More
Revionics Making Retail Merchandizing Optimization Social
In November 2012, Revionics, Inc., a cloud-based provider of merchandise optimization solutions, acquired SkuLoop, a provider of social commerce-driven

consumer loyalty  both retailer control and consumer activity while increasing net profit margins. General benefits include increased loyalty, new customer acquisition, higher share of wallet (SoW), better cross-channel experience, and unlocking new value between the retailer and customer. Enter Revionics Social Commerce This acquisition extends Revionics’ optimization solutions with the addition of Revionics Social Commerce, the first social marketing platform to deliver optimized, one-to-one incentives and rewards to Read More
Business Intelligence for Consumer Packaged Goods: Actionable Insights for Business Decision Makers
Consumer packaged goods (CPG) companies have made big investments in data collection and integration. But, much of the data from their IT systems hasn’t been

consumer loyalty  Intelligence for Consumer Packaged Goods: Actionable Insights for Business Decision Makers Business Intelligence for Consumer Packaged Goods If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Founded in 1972, SAP has a rich history of innovation and growth as a true industry leader. SAP currently has sales and development locations in more than 50 countries worldwide and is listed on several exchanges, including the Frankfurt Stock Read More
The Cobalt Group Drives a New Web Deal
The Cobalt Group and National Automobile Dealers Association form a partnership to help dealers build online capabilities and expand consumer choice.

consumer loyalty  an enhanced dealer locator, consumer advice and access to the consumer edition of the N.A.D.A. Official Used Car Guide. Market Impact This is a significant announcement for the Cobalt Group. The new partnership provides access to NADA''s nearly 20,000 franchised dealers which hold nearly 40,000 separate franchises. Cobalt maintains relationships with 16 automotive manufacturers and over 50 of the largest dealer groups in the United States. They have little or no competition in the dealer website market. Read More
SAP CRM
SAP CRM has been used in over twenty-five industries including automotive, chemicals, consumer products, professional services, high tech, and wholesale

consumer loyalty  industries including automotive, chemicals, consumer products, professional services, high tech, and wholesale distribution. Its features include partner channel management, marketing, sales, professional services, interaction center management, real-time offer management, web channel management, trade promotion management, and business communication management. Read More
Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a

consumer loyalty  the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience. Read More
Retalix
Retalix provides integrated enterprise software solutions for the food, fuel, and consumer goods retail and distribution industries worldwide. The vendor''s

consumer loyalty  the food, fuel, and consumer goods retail and distribution industries worldwide. The vendor''s solutions are installed in supermarkets, groceries, convenience stores, fuel stations, and quick service restaurants, as well as foodservice, grocery, convenience products, and fast-moving consumer goods distribution organizations. Retalix offers a portfolio of software applications that automate retail, distribution, and supply chain operations. The vendor has an installed base in over fifty countries, and Read More
NextGen Health Care: How Technology Can Help Make Consumer-directed Health Care a Reality
Software technologies can provide a single point of entry for prospects and health plan providers to educate new or renewing prospects on the full value of each

consumer loyalty  Technology Can Help Make Consumer-directed Health Care a Reality NextGen Health Care: How Technology can Help Make Consumer-directed Health Care a Reality If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Through an innovative approach and revolutionary technology, Online Insight has established a solid reputation in the marketplace with several well-known industry leaders in healthcare , life insurance, financial services and real Read More
SAP Case Study: Consumer Products-Sporting Goods
Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential

consumer loyalty  Case Study: Consumer Products-Sporting Goods Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential requirements for solidifying adidas’ position as leader are the development of strong brands, and continued revenue growth. Regarding its operational strengths, adidas focuses on constantly improving customer service. In 2005, this included the complete reorganization of online order management. Read More
Why It Pays to Embrace Consumer Mobile Devices in Your Enterprise
According to The Nielsen Company, some 150 million people in the US will be using smartphones by mid-2011 to view twitter feeds, conduct searches, consult maps

consumer loyalty  It Pays to Embrace Consumer Mobile Devices in Your Enterprise According to The Nielsen Company, some 150 million people in the US will be using smartphones by mid-2011 to view twitter feeds, conduct searches, consult maps and more. People are increasingly using smartphones to get work done too. As long as it’s governed appropriately, workplace use of consumer-oriented smartphones can lower spending, heighten morale and help employees get more done. Read More
Success Story: Hindustan Lever
The markets served by Hindustan Lever Limited (HLL), India’s largest consumer goods company, require flexible planning, production, and distribution scenarios

consumer loyalty  Limited (HLL), India’s largest consumer goods company, require flexible planning, production, and distribution scenarios on the manufacturing side of operations. In 2000, HLL identified improved supply chain management as a critical business priority. It sought a solution that would increase supplier and distributor responsiveness, reduce inventory buffers, and optimize planning and scheduling. Read More
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