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Documents related to » consumer loyalty


The Ghost in the Machine: Where Has Process Automation Left the Consumer?
Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of

consumer loyalty  and if the average consumer makes no distinction between corporate behavior and business practices as a whole, well that''s just tough love. It may be worth looking at what lies beneath the outrage. It''s fair to say that corporations are held to moral standards that simply do not have the same scope as those of ordinary human beings. Let''s say, for example, that your neighbor cheats and lies as a matter of course. Do you phone the police? Write letters to the local newspaper? Form a coalition designed to Read More...
SAP Releases New Mobile Retail App for In-store Experience
SAP recently announced the launch of SAP Shopper Experience, a personalized and engaging retail mobile app suite that offers social media sharing, loyalty

consumer loyalty  from a boost in consumer engagement, increased conversion rates from integrated mobile offers, and reduced operational costs.   The app enables shoppers to review their loyalty accounts and plan shopping trips, self-scan merchandise and pay, and receive localized offers and share offers via social media—from their mobile device.   SAP Shopper Experience is available on Android and iOS devices. This solution is built on the Mobiliser platform, which came from the Sybase acquisition and is now Read More...
Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
In 2004, LEGO suffered a loss of roughly $191 million after venturing into new areas. The toymaker needed to refocus on its construction toys and related

consumer loyalty  its new offerings—thereby nurturing consumer loyalty. Read More...
Retailers, Consumers, and the Recession: Weathering the Storm
The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack

consumer loyalty  McKinsey & Company , consumer confidence (at least in Canada) is at a 25-year low, and spending has decreased. Some of the industries that have been hit the hardest include automakers, manufacturers, construction, and, of course, the housing market—to name a few. But it''s the retailers that we''re looking at in this article. For them, it''s not as easy as turning to financial aid programs such as the United States (US) Government''s Troubled Asset Relief Program (TARP)—which helps participating Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer loyalty  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More...
Why It Pays to Embrace Consumer Mobile Devices in Your Enterprise
According to The Nielsen Company, some 150 million people in the US will be using smartphones by mid-2011 to view twitter feeds, conduct searches, consult maps

consumer loyalty  It Pays to Embrace Consumer Mobile Devices in Your Enterprise According to The Nielsen Company, some 150 million people in the US will be using smartphones by mid-2011 to view twitter feeds, conduct searches, consult maps and more. People are increasingly using smartphones to get work done too. As long as it’s governed appropriately, workplace use of consumer-oriented smartphones can lower spending, heighten morale and help employees get more done. Read More...
Distribution: Costs Down, Customer Loyalty Up
Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to

consumer loyalty  Costs Down, Customer Loyalty Up Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to customer needs and provide high-value products? Cost control needn’t impinge on customer service, and in fact, efficient processes can result in happier customers. How to use an integrated business management system to promote efficiency isn’t a secret—learn more. Read More...
Managing Change: Service-Oriented Component Architecture
Technology can be used to achieve competitive advantages, increase customer service and loyalty, and increase efficiency, but technology can also cause vendor

consumer loyalty   Read More...
Epicor Retail CRM 7.0 Spruced Up
Epicor has introduced Epicor Retail CRM 7.0, which includes improved customer views, loyalty program functionality, sophisticated query tools, and support for

consumer loyalty  Retail CRM 7.0 Spruced Up Epicor has introduced Epicor Retail CRM 7.0 , which includes improved customer views, loyalty program functionality, sophisticated query tools, and support for multidivisional retail enterprises. The loyalty program functionality—now automated—allows retailers to set rules for loyalty programs, and based on those rules Epicor Retail CRM 7.0 automatically upgrades, downgrades, terminates, or renews membership types. Also, the release proposes a new search tool that Read More...
SAP CRM
SAP CRM has been used in over twenty-five industries including automotive, chemicals, consumer products, professional services, high tech, and wholesale

consumer loyalty  industries including automotive, chemicals, consumer products, professional services, high tech, and wholesale distribution. Its features include partner channel management, marketing, sales, professional services, interaction center management, real-time offer management, web channel management, trade promotion management, and business communication management. Read More...
Authentic
PDG Group Model 1004Authentic is generalised payment platform most often used for payments applications, such as consumer payment services hubs, payment

consumer loyalty  payments applications, such as consumer payment services hubs, payment gateways and conventional card-related switching, authorisation, and device-driving applications. Read More...
Actian
Actian Corporation (formerly Ingres Corp.) delivers a cloud development platform for building Action Apps. Action Apps are lightweight consumer-style

consumer loyalty  Action Apps are lightweight consumer-style applications that automate business actions triggered by real-time changes in data. Read More...
Success Story: Hindustan Lever
The markets served by Hindustan Lever Limited (HLL), India’s largest consumer goods company, require flexible planning, production, and distribution scenarios

consumer loyalty  Limited (HLL), India’s largest consumer goods company, require flexible planning, production, and distribution scenarios on the manufacturing side of operations. In 2000, HLL identified improved supply chain management as a critical business priority. It sought a solution that would increase supplier and distributor responsiveness, reduce inventory buffers, and optimize planning and scheduling. Read More...
PLM Trends Impacting the Retail, Footwear, and Apparel (RFA), and Consumer Products Industries
In today’s challenging economic environment, forward-thinking companies are looking at technology solutions that can help them weather the economic storm, and

consumer loyalty  and Apparel (RFA), and Consumer Products Industries In today’s challenging economic environment, forward-thinking companies are looking at technology solutions that can help them weather the economic storm, and deliver long-term performance benefits. Discover four key trends that are relevant to today’s economic situation, and learn how leading retailers and brands are embracing product lifecycle management (PLM) solutions to enhance bottom-line efficiency. Read More...
How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

consumer loyalty  Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You''ll learn from best-in-class marketing companies how to capture, analyze, and manage customer data to launch successful Read More...

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