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Documents related to » consumer loyalty


The Ghost in the Machine: Where Has Process Automation Left the Consumer?
Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of

consumer loyalty  and if the average consumer makes no distinction between corporate behavior and business practices as a whole, well that''s just tough love. It may be worth looking at what lies beneath the outrage. It''s fair to say that corporations are held to moral standards that simply do not have the same scope as those of ordinary human beings. Let''s say, for example, that your neighbor cheats and lies as a matter of course. Do you phone the police? Write letters to the local newspaper? Form a coalition designed to Read More...
Retailers, Consumers, and the Recession: Weathering the Storm
The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack

consumer loyalty  McKinsey & Company , consumer confidence (at least in Canada) is at a 25-year low, and spending has decreased. Some of the industries that have been hit the hardest include automakers, manufacturers, construction, and, of course, the housing market—to name a few. But it''s the retailers that we''re looking at in this article. For them, it''s not as easy as turning to financial aid programs such as the United States (US) Government''s Troubled Asset Relief Program (TARP)—which helps participating Read More...
Enhancing Lean Practices: Lean Adoption in the Industrial Machinery and Components Industry
Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim

consumer loyalty  that ultimately serve the consumer have seen new demands over the past few years; in many cases expected delivery times dropped radically from weeks to days and in others mandated price reductions are taking their toll. IM&C companies cited the need to reduce costs and increase revenue (i.e., improving operational performance) as their top driver for adopting Lean. While IM&C companies are relative newcomers to Lean, they are already compelled to look to Lean with the goal of overall operational Read More...
SAP Releases New Mobile Retail App for In-store Experience
SAP recently announced the launch of SAP Shopper Experience, a personalized and engaging retail mobile app suite that offers social media sharing, loyalty

consumer loyalty  from a boost in consumer engagement, increased conversion rates from integrated mobile offers, and reduced operational costs.   The app enables shoppers to review their loyalty accounts and plan shopping trips, self-scan merchandise and pay, and receive localized offers and share offers via social media—from their mobile device.   SAP Shopper Experience is available on Android and iOS devices. This solution is built on the Mobiliser platform, which came from the Sybase acquisition and is now Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer loyalty  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More...
The Loyalty Connection: Measure What Matters and Create Customer Advocates
Recent surveys have shown that 76 percent of respondents rated customer loyalty as extremely or very important to top management. Many companies feel they

consumer loyalty  Loyalty Connection: Measure What Matters and Create Customer Advocates Recent surveys have shown that 76 percent of respondents rated customer loyalty as extremely or very important to top management. Many companies feel they exercise due diligence in this area, but as global competition increases and markets mature, they’ll have to go that extra mile. To better measure customer’s attitudes and behaviors, companies must make loyalty management an integral part of their business strategy. Read More...
Four Key Questions: Ensuring Continual IT Innovation at CPG Companies
For many consumer packaged goods (CPG) companies, the environment is too complex to implement a new business process without upgrading the IT systems that

consumer loyalty  CPG Companies For many consumer packaged goods (CPG) companies, the environment is too complex to implement a new business process without upgrading the IT systems that support that process. Taking a consumer approach to upgrading can help. You need to seek out solutions that fit your CPG environment, can keep up with continual innovation, and more. But you always need to be thinking ahead. Learn more about developing an IT roadmap. Read More...
Welltok CaféWell to Leverage IBM Watson for Consumer Health Management—Dave, Did You Eat Your Vegetables Today?
Welltok, Inc., a provider of social health management solutions, announced a partnership with IBM to power its CaféWell product with IBM’s Watson. The unique

consumer loyalty  Leverage IBM Watson for Consumer Health Management—Dave, Did You Eat Your Vegetables Today? Welltok, Inc., a provider of social health management solutions, announced a partnership with IBM to power its CaféWell product with IBM’s Watson. The unique solution will be called CaféWell Concierge, powered by IBM Watson. This collaborative solution leverages the unique capabilities of CaféWell, Welltok''s flagship Health Optimization Platform and IBM''s cognitive computing system, IBM Watson.   CaféWell Read More...
Key Challenges Facing Consumer Packaged Goods Manufacturers and What They Must Do To Survive
Consumer packaged goods (CPG) manufacturers face pressures from fickle consumers, powerful retailers, globalization, and more. The CPG manufacturing industry is

consumer loyalty  Challenges Facing Consumer Packaged Goods Manufacturers and What They Must Do To Survive Consumer packaged goods (CPG) manufacturers face pressures from fickle consumers, powerful retailers, globalization, and more. The CPG manufacturing industry is large and thriving, but margins are slim and competition is furious. There are hundreds of product categories, and to compete, firms must constantly innovate. See how small-to-medium CPG manufacturers can survive in the face of these external pressures Read More...
Customer-oriented Banking and Account Origination
A decline in customer loyalty has put a great deal of pressure on financial institutions of late. Thus, as banks tailor products and services to meet customer

consumer loyalty  oriented Banking and Account Origination A decline in customer loyalty has put a great deal of pressure on financial institutions of late. Thus, as banks tailor products and services to meet customer demands, they must also boost revenue. That’s why it’s essential to target your most profitable customers with real-time insight that helps you drive revenue, increase profitability, and build long-term relationships with those customers. Read More...
Sales and Operations Planning: A Journey That’s Worth the Effort
In the consumer goods (CG) industry, there has been a notable focus on sales and operations planning (S&OP). This renewed interest is noteworthy because of the

consumer loyalty  the Effort In the consumer goods (CG) industry, there has been a notable focus on sales and operations planning (S&OP). This renewed interest is noteworthy because of the impressive benefits that have been attributed to S&OP. Research indicates that S&OP process improvements are a primary starting point for companies seeking to be more demand-driven. This white paper looks at the results of a survey of S&OP in the CG industry. Read More...
5 Steps to Effective Resource Management
Effective resource management not only impacts profitability, it generates loyalty that translates to competitive advantages in recruiting and retaining the

consumer loyalty  Steps to Effective Resource Management Effective resource management not only impacts profitability, it generates loyalty that translates to competitive advantages in recruiting and retaining the best people. System inefficiencies, however, often make it difficult for businesses to find time to improve their resource management processes or upgrade their systems. Find out how these five steps can help your business in its resource management planning efforts. Read More...
MAPICS Clings To Its Customers'' Loyalty
While the existing loyal client base remains MAPICS’ greatest trump for retaining its solid financial position, the company will have to figure out how to be

consumer loyalty  Clings To Its Customers'' Loyalty MAPICS Clings To Its Customers'' Loyalty P.J. Jakovljevic - May 24, 2001 Event Summary On April 30, MAPICS, Inc. (NASDAQ: MAPX), one of the leading providers of software applications for mid-sized manufacturers, reported results for the second quarter of its fiscal 2001. For the three months ending March 31, 2001, MAPICS reported earnings of $1.5 million, before goodwill amortization, on revenue of $34.0 million, which compares to the year-earlier period, when Read More...
New Life for Dead Storage Technologies: Consumer-driven Optical Storage in the Data Center
While optical technology has become the default removable storage medium on the desktop (CD and DVD), in enterprise storage the evidence of failure is

consumer loyalty  for Dead Storage Technologies: Consumer-driven Optical Storage in the Data Center While optical technology has become the default removable storage medium on the desktop (CD and DVD), in enterprise storage the evidence of failure is unmistakable. After fifteen years, optical technologies in the enterprise storage market account for only a fraction of 1 percent of enterprise storage hardware spending. There is a dramatically different future, however, for some optical storage subsystems. Read More...
Pricing for Profit in the Consumer Products Industry: Empowering Pricing Managers for Greater Bottom-Line Impact with Improved Market Price Intelligence
Rapidly changing market dynamics in the consumer products industries mean price management is critical to a positive bottom line. This white paper examines the

consumer loyalty  for Profit in the Consumer Products Industry: Empowering Pricing Managers for Greater Bottom-Line Impact with Improved Market Price Intelligence Rapidly changing market dynamics in the consumer products industries mean price management is critical to a positive bottom line. This white paper examines the evolving role of the pricing and revenue manager and how the field of market price intelligence is powering a new era of price management. With pricing intelligence, today’s pricing managers are able to Read More...

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