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Documents related to » consumer loyalty


The Ghost in the Machine: Where Has Process Automation Left the Consumer?
Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of

consumer loyalty  and if the average consumer makes no distinction between corporate behavior and business practices as a whole, well that''s just tough love. It may be worth looking at what lies beneath the outrage. It''s fair to say that corporations are held to moral standards that simply do not have the same scope as those of ordinary human beings. Let''s say, for example, that your neighbor cheats and lies as a matter of course. Do you phone the police? Write letters to the local newspaper? Form a coalition designed to Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer loyalty  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More...
Enhancing Lean Practices: Lean Adoption in the Industrial Machinery and Components Industry
Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim

consumer loyalty  that ultimately serve the consumer have seen new demands over the past few years; in many cases expected delivery times dropped radically from weeks to days and in others mandated price reductions are taking their toll. IM&C companies cited the need to reduce costs and increase revenue (i.e., improving operational performance) as their top driver for adopting Lean. While IM&C companies are relative newcomers to Lean, they are already compelled to look to Lean with the goal of overall operational Read More...
Revionics Making Retail Merchandizing Optimization Social
In November 2012, Revionics, Inc., a cloud-based provider of merchandise optimization solutions, acquired SkuLoop, a provider of social commerce-driven

consumer loyalty  both retailer control and consumer activity while increasing net profit margins. General benefits include increased loyalty, new customer acquisition, higher share of wallet (SoW), better cross-channel experience, and unlocking new value between the retailer and customer. Enter Revionics Social Commerce This acquisition extends Revionics’ optimization solutions with the addition of Revionics Social Commerce, the first social marketing platform to deliver optimized, one-to-one incentives and rewards to Read More...
Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
In 2004, LEGO suffered a loss of roughly $191 million after venturing into new areas. The toymaker needed to refocus on its construction toys and related

consumer loyalty  its new offerings—thereby nurturing consumer loyalty. Read More...
Technology Hurdles Plus Retailer Consolidation Yield a Fragile Market for Consumer Packaged Goods Manufacturers
As major retailers increase their share of the market and exploit technology for business process improvement, consumer packaged goods (CPG) manufacturers risk

consumer loyalty  a Fragile Market for Consumer Packaged Goods Manufacturers Technology Hurdle In the business press, we see articles on radio frequency identification (RFID) nearly everyday. Major retailers are setting technical and business process requirements and deadlines for their suppliers. No one doubts that RFID will be an absolute requirement in the future; the issue is not if, but when. However, RFID is just one element of a continuing process on the part of the retailers to drive cost out of the supply chain. Read More...
Microsoft Hopes to Win Over Consumer Privacy Advocates
Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

consumer loyalty  Hopes to Win Over Consumer Privacy Advocates Event Summary By announcing a beta version of several privacy and cookie management features, Microsoft responded to recent news stories against online advertisers and other parties who obtain aggregate data through clickstream technologies. In Microsoft''s new browser privacy model, before reporting through any cookie, Microsoft''s browser will tell the user what type of cookie. It also can be customized to request further permission before proceeding with the Read More...
Eedo Knowledgeware Helps Lufthansa Go the Extra Miles & More
Lufthansa, one of the world’s leading airlines, wanted to improve the way it trained its Miles & More loyalty program customer service staff. Traditionally

consumer loyalty  Knowledgeware Helps Lufthansa Go the Extra Miles & More Lufthansa, one of the world’s leading airlines, wanted to improve the way it trained its Miles & More loyalty program customer service staff. Traditionally, training was a five-day, classroom-based workshop, but the company now wanted more flexibility in its training approach. By moving to a blended learning content management system (LCMS), Lufthansa experienced a 65 percent savings on course development costs. Read More...
Forrester Research, Inc.
International research and advisory firm Forrester Research provides its clients consumer and business data, consulting, peer-to-peer executive programs, events

consumer loyalty  Research provides its clients consumer and business data, consulting, peer-to-peer executive programs, events, and online communities. Read More...
The Loyalty Connection: Secrets To Customer Retention And Increased Profits
Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim

consumer loyalty  Loyalty Connection: Secrets To Customer Retention And Increased Profits Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim. But in a landscape of similar products, cutting down on defection—or churn—is vital. There are in fact four steps to improving loyalty and retention which, if focused on the appropriate customers, will improve profitability. Read More...
MAPICS Clings To Its Customers'' Loyalty
While the existing loyal client base remains MAPICS’ greatest trump for retaining its solid financial position, the company will have to figure out how to be

consumer loyalty  Clings To Its Customers'' Loyalty MAPICS Clings To Its Customers'' Loyalty P.J. Jakovljevic - May 24, 2001 Event Summary On April 30, MAPICS, Inc. (NASDAQ: MAPX), one of the leading providers of software applications for mid-sized manufacturers, reported results for the second quarter of its fiscal 2001. For the three months ending March 31, 2001, MAPICS reported earnings of $1.5 million, before goodwill amortization, on revenue of $34.0 million, which compares to the year-earlier period, when Read More...
SAP for Consumer Products: SAP Trade Promotion Management
The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or

consumer loyalty  for Consumer Products: SAP Trade Promotion Management The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or introducing new products, the area of marketing expenditure is complex and prone to error. That’s why you need a solution drawing together all the activities needed to analyze, plan, sell, execute, validate, and evaluate your products in a closed-loop process. Read More...

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