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Documents related to » consumer loyalty


The Ghost in the Machine: Where Has Process Automation Left the Consumer?
Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of

consumer loyalty  and if the average consumer makes no distinction between corporate behavior and business practices as a whole, well that''s just tough love. It may be worth looking at what lies beneath the outrage. It''s fair to say that corporations are held to moral standards that simply do not have the same scope as those of ordinary human beings. Let''s say, for example, that your neighbor cheats and lies as a matter of course. Do you phone the police? Write letters to the local newspaper? Form a coalition designed to Read More...
Retailers, Consumers, and the Recession: Weathering the Storm
The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack

consumer loyalty  McKinsey & Company , consumer confidence (at least in Canada) is at a 25-year low, and spending has decreased. Some of the industries that have been hit the hardest include automakers, manufacturers, construction, and, of course, the housing market—to name a few. But it''s the retailers that we''re looking at in this article. For them, it''s not as easy as turning to financial aid programs such as the United States (US) Government''s Troubled Asset Relief Program (TARP)—which helps participating Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer loyalty  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More...
Enhancing Lean Practices: Lean Adoption in the Industrial Machinery and Components Industry
Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim

consumer loyalty  that ultimately serve the consumer have seen new demands over the past few years; in many cases expected delivery times dropped radically from weeks to days and in others mandated price reductions are taking their toll. IM&C companies cited the need to reduce costs and increase revenue (i.e., improving operational performance) as their top driver for adopting Lean. While IM&C companies are relative newcomers to Lean, they are already compelled to look to Lean with the goal of overall operational Read More...
Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
In 2004, LEGO suffered a loss of roughly $191 million after venturing into new areas. The toymaker needed to refocus on its construction toys and related

consumer loyalty  its new offerings—thereby nurturing consumer loyalty. Read More...
The Loyalty Connection: Secrets To Customer Retention And Increased Profits
Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim

consumer loyalty  Loyalty Connection: Secrets To Customer Retention And Increased Profits Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim. But in a landscape of similar products, cutting down on defection—or churn—is vital. There are in fact four steps to improving loyalty and retention which, if focused on the appropriate customers, will improve profitability. Read More...
SAP Releases New Mobile Retail App for In-store Experience
SAP recently announced the launch of SAP Shopper Experience, a personalized and engaging retail mobile app suite that offers social media sharing, loyalty

consumer loyalty  from a boost in consumer engagement, increased conversion rates from integrated mobile offers, and reduced operational costs.   The app enables shoppers to review their loyalty accounts and plan shopping trips, self-scan merchandise and pay, and receive localized offers and share offers via social media—from their mobile device.   SAP Shopper Experience is available on Android and iOS devices. This solution is built on the Mobiliser platform, which came from the Sybase acquisition and is now Read More...
LumiData
LumiData is a demand intelligence specialist for companies within the consumer products industry. LumiData''s demand planning and forecasting solutions are

consumer loyalty  for companies within the consumer products industry. LumiData''s demand planning and forecasting solutions are applied to sales and marketing strategies to help increase revenue and strengthen market positions. Read More...
John Galt Solutions
Founded in 1996, John Galt Solutions delivers affordable forecasting and inventory management solutions for the consumer-driven supply chain. John Galt supply

consumer loyalty  such as apparel, automotive, consumer goods, food and beverage, energy, high tech, pharmaceuticals, and telecommunications. Read More...
Why It Pays to Embrace Consumer Mobile Devices in Your Enterprise
According to The Nielsen Company, some 150 million people in the US will be using smartphones by mid-2011 to view twitter feeds, conduct searches, consult maps

consumer loyalty  It Pays to Embrace Consumer Mobile Devices in Your Enterprise According to The Nielsen Company, some 150 million people in the US will be using smartphones by mid-2011 to view twitter feeds, conduct searches, consult maps and more. People are increasingly using smartphones to get work done too. As long as it’s governed appropriately, workplace use of consumer-oriented smartphones can lower spending, heighten morale and help employees get more done. Read More...
SAP Invited to White House to Showcase Consumer Innovation in Advancing Public Safety
The White House invited SAP to demonstrate the capabilities of Recall Plus, a product designed to

consumer loyalty  White House to Showcase Consumer Innovation in Advancing Public Safety The White House invited  SAP to demonstrate  the capabilities of Recall Plus, a product designed to catch a recall on kids'' products or food with undeclared allergens . Recently, Washington officials encouraged the development of technological products that help enhance public safety. Recall Plus makes public safety information available to the public in a timely fashion, ensuring that consumers are advised about Read More...
The Cobalt Group Drives a New Web Deal
The Cobalt Group and National Automobile Dealers Association form a partnership to help dealers build online capabilities and expand consumer choice.

consumer loyalty  an enhanced dealer locator, consumer advice and access to the consumer edition of the N.A.D.A. Official Used Car Guide. Market Impact This is a significant announcement for the Cobalt Group. The new partnership provides access to NADA''s nearly 20,000 franchised dealers which hold nearly 40,000 separate franchises. Cobalt maintains relationships with 16 automotive manufacturers and over 50 of the largest dealer groups in the United States. They have little or no competition in the dealer website market. Read More...
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

consumer loyalty  Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn''t resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack''s attractions was that it allows surfers Read More...
Microsoft Introduces New Consumer Electronics-Plus Era
Don''t expect to see this all happen in the year 2000, much software development must occur and standards must be decided upon prior to generic consumer

consumer loyalty  Introduces New Consumer Electronics-Plus Era Event Summary LAS VEGAS, Jan. 5 /PRNewswire/ -- In a keynote address at CES 2000 International, Microsoft Corp. (Nasdaq: MSFT - news) Chairman and CEO Bill Gates demonstrated a new era in consumer electronics that will give consumers personalized, convenient access to their favorite music, news, entertainment, family photos, personal calendars and e-mail through an array of consumer electronics including televisions, telephones, home and car stereos, Read More...

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