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Discrete Manufacturing (ERP)
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Documents related to » consumer loyalty


The Ghost in the Machine: Where Has Process Automation Left the Consumer?
Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of

consumer loyalty  and if the average consumer makes no distinction between corporate behavior and business practices as a whole, well that''s just tough love. It may be worth looking at what lies beneath the outrage. It''s fair to say that corporations are held to moral standards that simply do not have the same scope as those of ordinary human beings. Let''s say, for example, that your neighbor cheats and lies as a matter of course. Do you phone the police? Write letters to the local newspaper? Form a coalition designed to Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer loyalty  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More...
Enhancing Lean Practices: Lean Adoption in the Industrial Machinery and Components Industry
Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim

consumer loyalty  that ultimately serve the consumer have seen new demands over the past few years; in many cases expected delivery times dropped radically from weeks to days and in others mandated price reductions are taking their toll. IM&C companies cited the need to reduce costs and increase revenue (i.e., improving operational performance) as their top driver for adopting Lean. While IM&C companies are relative newcomers to Lean, they are already compelled to look to Lean with the goal of overall operational Read More...
Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
In 2004, LEGO suffered a loss of roughly $191 million after venturing into new areas. The toymaker needed to refocus on its construction toys and related

consumer loyalty  its new offerings—thereby nurturing consumer loyalty. Read More...
Retailers, Consumers, and the Recession: Weathering the Storm
The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack

consumer loyalty  McKinsey & Company , consumer confidence (at least in Canada) is at a 25-year low, and spending has decreased. Some of the industries that have been hit the hardest include automakers, manufacturers, construction, and, of course, the housing market—to name a few. But it''s the retailers that we''re looking at in this article. For them, it''s not as easy as turning to financial aid programs such as the United States (US) Government''s Troubled Asset Relief Program (TARP)—which helps participating Read More...
Partnering with Retailers for Sustainable Growth and Profitability
With retailers trying to stem consumer migration, and consumer-packaged goods (CPG) manufacturers striving to achieve sustainable growth and profitability

consumer loyalty  retailers trying to stem consumer migration, and consumer-packaged goods (CPG) manufacturers striving to achieve sustainable growth and profitability, retailer and manufacturer joint value propositions can increase inventory turns, improve cash flow, and increase revenue and profits. However, joint value propositions involve more than retailer-specific packaging or unique products. For ultimate success, a different way of doing business is required. Read More...
5 Steps to Effective Resource Management
Effective resource management not only impacts profitability, it generates loyalty that translates to competitive advantages in recruiting and retaining the

consumer loyalty  Steps to Effective Resource Management Effective resource management not only impacts profitability, it generates loyalty that translates to competitive advantages in recruiting and retaining the best people. System inefficiencies, however, often make it difficult for businesses to find time to improve their resource management processes or upgrade their systems. Find out how these five steps can help your business in its resource management planning efforts. Read More...
Roadmap Technologies
Roadmap Technologies provides advanced forecasting, data mining and collaborative planning software. The company began helping pharmaceutical, consumer goods

consumer loyalty  company began helping pharmaceutical, consumer goods, and technology companies in 1988. Roadmap software has been deployed in apparel, consumer electronics, defense and aerospace, energy, technology and telecommunications. Roadmap is based in Beverly, Massachusetts, USA. Read More...
Inortech Optimizes Customer Loyalty with Sage CRM


consumer loyalty  Optimizes Customer Loyalty with Sage CRM Read More...
Eedo Knowledgeware Helps Lufthansa Go the Extra Miles & More
Lufthansa, one of the world’s leading airlines, wanted to improve the way it trained its Miles & More loyalty program customer service staff. Traditionally

consumer loyalty  Knowledgeware Helps Lufthansa Go the Extra Miles & More Lufthansa, one of the world’s leading airlines, wanted to improve the way it trained its Miles & More loyalty program customer service staff. Traditionally, training was a five-day, classroom-based workshop, but the company now wanted more flexibility in its training approach. By moving to a blended learning content management system (LCMS), Lufthansa experienced a 65 percent savings on course development costs. Read More...
E-CRM in Your Enterprise
In today’s global marketplace, subtle and complex changes in consumer relationships can directly impact your brand equity, owing mainly to an unprecedented glut

consumer loyalty  and complex changes in consumer relationships can directly impact your brand equity, owing mainly to an unprecedented glut in information. Add to this consumer expectations for seamless, consistent service, and you’ll find it a challenge to attract, serve, and retain your customers. So how can you transition intelligently to the e-customer relationship management (CRM) model today? Read More...
Technology Hurdles Plus Retailer Consolidation Yield a Fragile Market for Consumer Packaged Goods Manufacturers
As major retailers increase their share of the market and exploit technology for business process improvement, consumer packaged goods (CPG) manufacturers risk

consumer loyalty  a Fragile Market for Consumer Packaged Goods Manufacturers Technology Hurdle In the business press, we see articles on radio frequency identification (RFID) nearly everyday. Major retailers are setting technical and business process requirements and deadlines for their suppliers. No one doubts that RFID will be an absolute requirement in the future; the issue is not if, but when. However, RFID is just one element of a continuing process on the part of the retailers to drive cost out of the supply chain. Read More...
Authentic
PDG Group Model 1004Authentic is generalised payment platform most often used for payments applications, such as consumer payment services hubs, payment

consumer loyalty  payments applications, such as consumer payment services hubs, payment gateways and conventional card-related switching, authorisation, and device-driving applications. Read More...
Yes, We Have No Bananas: Consumer Goods Manufacturers Serve Demanding Customers
Consumer packaged goods manufacturers have to measure the most important metric of all: orders delivered on time, in full. To accomplish this requires

consumer loyalty  We Have No Bananas: Consumer Goods Manufacturers Serve Demanding Customers User Requirements The food and beverage (F&B) and fast moving consumer goods (FMCG) manufacturers that supply the major supermarket retailers share many common business challenges, along with a tough competitive environment. This holds true whether the product is food, drink, personal care, cleaning products, or any other product stocked and sold by supermarkets. The customers—huge, powerful, and demanding supermarkets and Read More...

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