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Documents related to » consumer loyalty


The Ghost in the Machine: Where Has Process Automation Left the Consumer?
Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of

consumer loyalty  and if the average consumer makes no distinction between corporate behavior and business practices as a whole, well that''s just tough love. It may be worth looking at what lies beneath the outrage. It''s fair to say that corporations are held to moral standards that simply do not have the same scope as those of ordinary human beings. Let''s say, for example, that your neighbor cheats and lies as a matter of course. Do you phone the police? Write letters to the local newspaper? Form a coalition designed to Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer loyalty  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More...
SAP Releases New Mobile Retail App for In-store Experience
SAP recently announced the launch of SAP Shopper Experience, a personalized and engaging retail mobile app suite that offers social media sharing, loyalty

consumer loyalty  from a boost in consumer engagement, increased conversion rates from integrated mobile offers, and reduced operational costs.   The app enables shoppers to review their loyalty accounts and plan shopping trips, self-scan merchandise and pay, and receive localized offers and share offers via social media—from their mobile device.   SAP Shopper Experience is available on Android and iOS devices. This solution is built on the Mobiliser platform, which came from the Sybase acquisition and is now Read More...
Revionics Making Retail Merchandizing Optimization Social
In November 2012, Revionics, Inc., a cloud-based provider of merchandise optimization solutions, acquired SkuLoop, a provider of social commerce-driven

consumer loyalty  both retailer control and consumer activity while increasing net profit margins. General benefits include increased loyalty, new customer acquisition, higher share of wallet (SoW), better cross-channel experience, and unlocking new value between the retailer and customer. Enter Revionics Social Commerce This acquisition extends Revionics’ optimization solutions with the addition of Revionics Social Commerce, the first social marketing platform to deliver optimized, one-to-one incentives and rewards to Read More...
Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
In 2004, LEGO suffered a loss of roughly $191 million after venturing into new areas. The toymaker needed to refocus on its construction toys and related

consumer loyalty  its new offerings—thereby nurturing consumer loyalty. Read More...
Forrester Research, Inc.
International research and advisory firm Forrester Research provides its clients consumer and business data, consulting, peer-to-peer executive programs, events

consumer loyalty  Research provides its clients consumer and business data, consulting, peer-to-peer executive programs, events, and online communities. Read More...
Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

consumer loyalty  Pitfalls of Gamification for Consumer Marketing What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, I describe Read More...
How Retailers are Answering the Call of Mobile Shopping
Find out what you need to know about mobile shopping from every key angle in Answering the Call: Emerging Best Practices in Consumer Mobile.

consumer loyalty  Emerging Best Practices in Consumer Mobile. You''ll learn about the current trends in mobile shopping the different mobile marketing approaches you can take—along with their pros and cons the ins and outs of mobile—enabled Web sites the best way to approach iPhone apps how to set up an effective mobile strategy now Mobile shopping is poised to dominate e-commerce. Find out how your company can cash in. Download your PDF copy of Answering the Call: Emerging Best Practices in Consumer Mobile today! For Read More...
Business Intelligence for Consumer Packaged Goods: Actionable Insights for Business Decision Makers
Consumer packaged goods (CPG) companies have made big investments in data collection and integration. But, much of the data from their IT systems hasn’t been

consumer loyalty  Intelligence for Consumer Packaged Goods: Actionable Insights for Business Decision Makers Business Intelligence for Consumer Packaged Goods If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Founded in 1972, SAP has a rich history of innovation and growth as a true industry leader. SAP currently has sales and development locations in more than 50 countries worldwide and is listed on several exchanges, including the Frankfurt Stock Read More...
Customer Value Enhancement: Linking Strategy and Operations for Better Loyalty and Margins
Rapid convergence of communications, media and entertainment (CME) is driving telecom, cable, and content executives to seek more creative means to garner long

consumer loyalty  Value Enhancement: Linking Strategy and Operations for Better Loyalty and Margins Rapid convergence of communications, media and entertainment (CME) is driving telecom, cable, and content executives to seek more creative means to garner long-term customer relationships. But how does one go from lofty goal to measurable results? Customer value enhancement (CVE) is a predictive approach to linking front- and back-office functions through advanced business intelligence (BI) and analytics. Find out Read More...
Key Challenges Facing Consumer Packaged Goods Manufacturers and What They Must Do To Survive
Consumer packaged goods (CPG) manufacturers face pressures from fickle consumers, powerful retailers, globalization, and more. The CPG manufacturing industry is

consumer loyalty  Challenges Facing Consumer Packaged Goods Manufacturers and What They Must Do To Survive Consumer packaged goods (CPG) manufacturers face pressures from fickle consumers, powerful retailers, globalization, and more. The CPG manufacturing industry is large and thriving, but margins are slim and competition is furious. There are hundreds of product categories, and to compete, firms must constantly innovate. See how small-to-medium CPG manufacturers can survive in the face of these external pressures Read More...
Real-Time Retail Rapid Response to Consumer Demand
Being a profitable retailer is hard and getting harder. Increasing price transparency and online competitors are creating intense price pressure, and consumers

consumer loyalty  Retail Rapid Response to Consumer Demand Being a profitable retailer is hard and getting harder. Increasing price transparency and online competitors are creating intense price pressure, and consumers are becoming more dynamic, increasingly mobile, and harder to target and retain. In response, the world of retail is becoming ever more real-time, and the use of real-time analytics to drive operational efficiency is becoming central to retail success. This white paper provides an overview of strategies for Read More...
Retailers, Consumers, and the Recession: Weathering the Storm
The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack

consumer loyalty  McKinsey & Company , consumer confidence (at least in Canada) is at a 25-year low, and spending has decreased. Some of the industries that have been hit the hardest include automakers, manufacturers, construction, and, of course, the housing market—to name a few. But it''s the retailers that we''re looking at in this article. For them, it''s not as easy as turning to financial aid programs such as the United States (US) Government''s Troubled Asset Relief Program (TARP)—which helps participating Read More...
Pricing for Profit in the Consumer Products Industry: Empowering Pricing Managers for Greater Bottom-Line Impact with Improved Market Price Intelligence
Rapidly changing market dynamics in the consumer products industries mean price management is critical to a positive bottom line. This white paper examines the

consumer loyalty  for Profit in the Consumer Products Industry: Empowering Pricing Managers for Greater Bottom-Line Impact with Improved Market Price Intelligence Rapidly changing market dynamics in the consumer products industries mean price management is critical to a positive bottom line. This white paper examines the evolving role of the pricing and revenue manager and how the field of market price intelligence is powering a new era of price management. With pricing intelligence, today’s pricing managers are able to Read More...

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