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Documents related to » consumer loyalty


The Ghost in the Machine: Where Has Process Automation Left the Consumer?
Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of

consumer loyalty  and if the average consumer makes no distinction between corporate behavior and business practices as a whole, well that''s just tough love. It may be worth looking at what lies beneath the outrage. It''s fair to say that corporations are held to moral standards that simply do not have the same scope as those of ordinary human beings. Let''s say, for example, that your neighbor cheats and lies as a matter of course. Do you phone the police? Write letters to the local newspaper? Form a coalition designed to Read More...
Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
In 2004, LEGO suffered a loss of roughly $191 million after venturing into new areas. The toymaker needed to refocus on its construction toys and related

consumer loyalty  its new offerings—thereby nurturing consumer loyalty. Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer loyalty  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More...
Revionics Making Retail Merchandizing Optimization Social
In November 2012, Revionics, Inc., a cloud-based provider of merchandise optimization solutions, acquired SkuLoop, a provider of social commerce-driven

consumer loyalty  both retailer control and consumer activity while increasing net profit margins. General benefits include increased loyalty, new customer acquisition, higher share of wallet (SoW), better cross-channel experience, and unlocking new value between the retailer and customer. Enter Revionics Social Commerce This acquisition extends Revionics’ optimization solutions with the addition of Revionics Social Commerce, the first social marketing platform to deliver optimized, one-to-one incentives and rewards to Read More...
SAP Releases New Mobile Retail App for In-store Experience
SAP recently announced the launch of SAP Shopper Experience, a personalized and engaging retail mobile app suite that offers social media sharing, loyalty

consumer loyalty  from a boost in consumer engagement, increased conversion rates from integrated mobile offers, and reduced operational costs.   The app enables shoppers to review their loyalty accounts and plan shopping trips, self-scan merchandise and pay, and receive localized offers and share offers via social media—from their mobile device.   SAP Shopper Experience is available on Android and iOS devices. This solution is built on the Mobiliser platform, which came from the Sybase acquisition and is now Read More...
e-PLM
NGC@s e-PLM is a Web-based solution for line planning, style spec development, costing, and Consumer Product Safety Improvement Act (CPSIA) compliance. It

consumer loyalty  spec development, costing, and Consumer Product Safety Improvement Act (CPSIA) compliance. It includes functionality for workflow, collaboration, and exception management. e-PLM integrates with e-SPS, NGC’s Web-based companion for purchase order (PO) distribution, work-in-process (WIP) tracking, quality control, and inbound logistics. Read More...
Dassault Systèmes Introduces Perfect Shelf, a CPG and Retail Solution Experience
Dassault Systèmes touts Perfect Shelf as a game-changing industry solution experience for consumer packaged goods (CPG) manufacturers and retail companies. It

consumer loyalty  industry solution experience for consumer packaged goods (CPG) manufacturers and retail companies. It seems to be a rebranding of the 3DVIA Store offering. Retailers can model virtual shelves and stock them with lifelike items (realistic 3D product representations) created from either 2D computer-aided design (CAD) drawings or photos. Multiple rules can be created beforehand about, say, the maximum number of items on a shelf, which items must not go together, etc. CPG brand manufacturers and retailers Read More...
Serving the Uncompromising Customer
Everybody’s talking about how improving customer experiences increases loyalty, advocacy, and profitability. And you know you need to do something to deliver

consumer loyalty   Read More...
Actian
Actian Corporation (formerly Ingres Corp.) delivers a cloud development platform for building Action Apps. Action Apps are lightweight consumer-style

consumer loyalty  Action Apps are lightweight consumer-style applications that automate business actions triggered by real-time changes in data. Read More...
Partnering with Retailers for Sustainable Growth and Profitability
With retailers trying to stem consumer migration, and consumer-packaged goods (CPG) manufacturers striving to achieve sustainable growth and profitability

consumer loyalty  retailers trying to stem consumer migration, and consumer-packaged goods (CPG) manufacturers striving to achieve sustainable growth and profitability, retailer and manufacturer joint value propositions can increase inventory turns, improve cash flow, and increase revenue and profits. However, joint value propositions involve more than retailer-specific packaging or unique products. For ultimate success, a different way of doing business is required. Read More...
Distribution: Costs Down, Customer Loyalty Up
Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to

consumer loyalty  Costs Down, Customer Loyalty Up Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to customer needs and provide high-value products? Cost control needn’t impinge on customer service, and in fact, efficient processes can result in happier customers. How to use an integrated business management system to promote efficiency isn’t a secret—learn more. Read More...
The Adaptive Business Network in Consumer Products Industries
As competitive pressures on consumer products (CP) companies rise, the industry is reaching the limits of business as usual. CP companies must look to increased

consumer loyalty  Adaptive Business Network in Consumer Products Industries As competitive pressures on consumer products (CP) companies rise, the industry is reaching the limits of business as usual. CP companies must look to increased collaboration with retailers, partners, and suppliers as a way to build and improve on the core cycles of planning and forecasting. And the blueprint for expanded collaboration and increased automation? The adaptive business network. Read More...
Managing Change: Service-Oriented Component Architecture
Technology can be used to achieve competitive advantages, increase customer service and loyalty, and increase efficiency, but technology can also cause vendor

consumer loyalty   Read More...
The Impact of Lean on Consumer Product Manufacturers
While consumer products manufacturers are relatively recent adopters of lean programs, they are already achieving value through a firm commitment to

consumer loyalty  Impact of Lean on Consumer Product Manufacturers The Impact of Lean on Consumer Product Manufacturers If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Founded in 1972, SAP has a rich history of innovation and growth as a true industry leader. SAP currently has sales and development locations in more than 50 countries worldwide and is listed on several exchanges, including the Frankfurt Stock Exchange and NYSE under the symbol SAP. Read More...
Don''t Be Overwhelmed by Big Data
Big Data. The consumer packaged goods (CPG) industry is abuzz with those two words. And while it’s understandable that the CPG world is excited by the prospect

consumer loyalty  Data Big Data. The consumer packaged goods (CPG) industry is abuzz with those two words. And while it’s understandable that the CPG world is excited by the prospect of more data that can be used to better understand the who, what, why, and when of consumer purchasing behavior, it’s critical CPG organizations pause and ask themselves, “Are we providing retail and executive team members with “quality” data, and is the data getting to the right people at the right time? Big Data can be a Big Deal Read More...

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