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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 consumer behavior research


Dassault’s Consumer Experience Management, Virtually Yours
Product lifecycle management (PLM) for retail and consumer packaged goods (CPG) is usually seen as a lighter version of more complex systems used by

consumer behavior research  essential to their success: consumer experience management. After all, your efforts to design and build great products will not reap financial rewards if consumers don’t actually buy your products—in retail and CPG, the utility and quality of the products is not always enough to sell them, and a good product that is also attractive and accessible is more likely to sell very well. Dassault Systèmes is one of the few vendors offering PLM solutions that specifically address customer experience in

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » consumer behavior research

Managing Product Content for Omni-channel Commerce: Best Practices to Consider when Evaluating Commerce MDM Vendors and Solutions


In recent years, the rise of omnichannel commerce and proliferation of digital channels have precipitated seismic shifts in consumer behavior. Customers who might have previously been motivated by brand loyalty are now faced with a superabundance of shopping options and limited time to navigate them—a scenario that promotes more carefully considered purchasing decisions in response to precise desires and requirements. This paper explores the deepening relationship between product content and conversion, and offers strategies for using content to gain an intimate understanding of customer needs.

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Retailers, Consumers, and the Recession: Weathering the Storm


The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack of brand trust. So, how are retailers and consumers weathering the storm?

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NextGen Health Care: How Technology Can Help Make Consumer-directed Health Care a Reality


Software technologies can provide a single point of entry for prospects and health plan providers to educate new or renewing prospects on the full value of each offering. Behind the scenes, these technologies can also record all prospect preferences to allow sales, marketing, advertising, and product development to benefit from more targeted offerings and personalized messaging, at greatly reduced costs.

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What Drives Profitability


Growing customer sophistication and lifetime value means managing customer behavior is key to long-term profitability. Customer profitability and customer behavior metrics enable an organization to create alignment within the go to market process, while other metrics aid in decision-making.

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TEC Research Shows Manufacturers Still Biggest ERP Shoppers


Since the 2008 economic crisis hit, many firms have been forced to cut back in order to keep their businesses afloat. Enterprise software spending is one area where cutbacks have been most noticeable. But now that the global economy is starting to rebound and information technology (IT) budgets are unfreezing, companies are evaluating upgrade or replacement enterprise resource planning (ERP

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ChainLink Research




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Predictive Analytics—Improving Performance by Making the Future More Visible


This research report details the outcome of a study conducted by Ventana Research to determine the attitudes toward and utilization of predictive analytics by today’s businesses. It investigates the practices and needs of individuals and organizations and the potential benefits from improving existing processes, information, and systems. Find out how your organization can make use of predictive analytics to improve business performance. Download the report.

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Focus Research


Focus makes the world's business expertise available to everyone. At the heart of Focus is a network of thousands of leading business and technology experts who are thought leaders, veteran practitioners and upstart innovators in hundreds of different topics and markets.

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Aberdeen Research Brief: Web Security in the Cloud-More Secure! More Compliant! Less Expensive!


This paper compares on-premise versus software-as-a-service (SaaS) hosted solutions for Web security. Through the comparison, you can see that there is research that suggests that hosted services are a better choice for compliance, security, and costs. If you’re an IT manager who is undecided about the SaaS model, this is a must-read.

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Research Library


TEC Corporate Research Portals are designed to help large organizations engaged in multiple research, evaluation, and selection projects. Subscribing to a Research Portal gives you access to all our Evaluation Centers, functional and technical requirement sets, vendor capabilities, and detailed vendor and product information—so you can research software solutions in-depth.

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