Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.
community management concepts
engaging the wider Internet-based community can smoothly transition external conversations inward, continuing on the path towards a meaningful business relationship. Social CRM Requires a Different Mindset As stated above, many CRM tactics, strategies, and opinions were developed well before Facebook, YouTube, and Twitter entered the consciousness of the business world. Social tenants like participation and transparency were not in the business vocabulary '' neither were terms like blogging, podcasting,