New data sources, unstructured data, and greater volumes of data than ever before are creating an information overload. Plus, customers’ demands for faster service stress front-office applications, while parallel demands from internal users place greater demands on back-office systems. Before you discover that your data quality has been rendered ineffective, consider adopting enterprise information management (EIM).
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and serve a wider community. Information management technologies have evolved to the point where the platforms they are built upon can support a wider range of business operations, often accessible from a single repository (see the Information Management Software section below). The platform approach to delivering data quality and data integration functionality, for example, standardizes data delivery. Now marketing, customer support, and sales departments can all expect the same behavior and consistent