It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least in the realm of business-to-consumers (B2C) commerce. According to Forrester, 63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way.
As consumers and
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As telecommuting becomes more common for knowledge workers, contributing to a wiki is replacing the tedious and time-consuming in-person conference room brainstorming sessions. Like consumers, “wired” employees too are increasingly turning to each other (rather than to their often unapproachable managers) for advice about their daily tasks. Organizations often function with knowledge silos (so called “tribal knowledge”), in which certain employees are experts in certain types of knowledge, such