Over the past several decades, processes to design and build cars, airplanes, and other products have typically followed a linear, sequential path. But the inefficient flow of information has frequently led to delays in product delivery. To remedy the situation, product development groups are shifting to a more holistic digital mindset using digital business models, processes, and tools. By embracing digital like never before, product developers can become fully integrated digital businesses and, therefore, well positioned to be more competitive.
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Developers Need to Shift to an All-Digital Mindset Over the past several decades, processes to design and build cars, airplanes, and products used in various other industries have typically followed a linear, sequential path. This process typically started with product research, ideation, and concept development, followed by design and development, prototype and validation, leading to production, launch, operation, and, eventually, product retirement. Although widely used and straightforward, the