In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles.
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marketing promotions and Web channel design - are strategic choices that help define a company's relationship with its customers. However, unlike many customer-facing investments that can be expanded or halted at will, sales forces and their territories cannot be easily reconfigured. Therefore, in a difficult and rapidly changing economic environment, companies must pay close attention to competitive signals, market fragmentation, product proliferation, and other factors. In this way, they can be