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Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

channel marketing communications  processes across multiple sales channels. The major suite, Amdocs ClarifyCRM Service and Support , offers solutions spanning support centers, contact centers, and self-service solutions, although the product offers certain marketing and analytics capabilities too. Another related product, Amdocs Enabler , provides flexible, real time rating and billing for all voice, data, content, and commerce services, by offering integrated on-line and off-line charging. It also provides a single product to support Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » channel marketing communications


Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

channel marketing communications  predictive analysis, data mining, multi-channel campaign optimization, real-time event triggers and marketing content management. Based on an open, scalable architecture, Unica's Affinium Suite aims at enabling marketers to gather and analyze knowledge from multiple data sources; identify customer wants and needs; plan, execute and manage tailored programs for interactions through multiple touch points; and measure and optimize marketing effectiveness. The Affinium Suite is also fully internationalized Read More...
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

channel marketing communications  to greater funding of channel marketing programs by brand owners in the high-technology industries; the increasing importance of better managing trade promotion funds in consumer goods businesses; the need to reduce customer acquisition costs in financial firms; and the growth of pay-for-performance advertising among small and midsize companies. These transformations are necessitating massive changes in companies and thus in their marketing organizations, including a shift from a product to a customer Read More...
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

channel marketing communications  create, execute, and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Experience full closed-loop marketing when you integrate your CRM System with Silverpop's Engage B2B solution Source : VTrenz Resources Related to Customer relationship management (CRM) : Customer relationship management (CRM) (Wikipedia) Precision Marketing: Strengthening the Value of CRM Customer relationship Read More...
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

channel marketing communications  to implement a single channel marketing strategy. However, a marketing plan built solely around email marketing, or any other individual communication channel, is as risky as betting a retirement investment on a single stock. A well balanced marketing portfolio leverages a mix of online and ofline marketing mediums and requires a single marketing platform for managing the different marketing tactics in order to maximize synergy amongst the deployments. In addition to improved productivity, utilizing a Read More...
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

channel marketing communications  Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. BEGINLYX Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

channel marketing communications  emerge as additional customer channels. Recently, digital marketing has emerged as a cost-effective way to drive better marketing results. CMOs and marketing organizations now have a greater responsibility and accountability for driving the customer relationship than ever before. However, orchestrating interaction across touch points/channels (i.e., e-mail, mobile, social, display, and the Web) has become complex. Interactions need to take place through more channels, and as consumers move seamlessly Read More...
Unified Communications Guide: Staying On-Premise or Going to the Cloud
Whether your company has recently migrated from legacy telephony to VoIP or whether it has been on the VoIP path for some time, consideration of unified

channel marketing communications  unified communications,UC,Ziff Davis,phone system,VoIP telephony,cloud,telephony,UC deployment Read More...
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

channel marketing communications  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

channel marketing communications   Read More...
Marketing, Advertising, and Communications


channel marketing communications   Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

channel marketing communications  Launches New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were Read More...
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

channel marketing communications  integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More...
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

channel marketing communications  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More...

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