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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 channel marketing communications


Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

channel marketing communications  processes across multiple sales channels. The major suite, Amdocs ClarifyCRM Service and Support , offers solutions spanning support centers, contact centers, and self-service solutions, although the product offers certain marketing and analytics capabilities too. Another related product, Amdocs Enabler , provides flexible, real time rating and billing for all voice, data, content, and commerce services, by offering integrated on-line and off-line charging. It also provides a single product to support

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » channel marketing communications

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

channel marketing communications  understanding of customer problems, channel issues, and how competitors are positioned. The answers to these and other questions become part of a rationale document for your positioning strategy: What is your target market (size, type of company, etc.)? Who is the decision maker you want to target your message to, and what keeps that decision maker awake at night? What pressing problem does your product solve for your prospective customer? How is your prospect solving that problem today? What specific Read More

Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

channel marketing communications  create, execute, and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Experience full closed-loop marketing when you integrate your CRM System with Silverpop's Engage B2B solution Source : VTrenz Resources Related to Customer relationship management (CRM) : Customer relationship management (CRM) (Wikipedia) Precision Marketing: Strengthening the Value of CRM Customer relationship Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

channel marketing communications  to implement a single channel marketing strategy. However, a marketing plan built solely around email marketing, or any other individual communication channel, is as risky as betting a retirement investment on a single stock. A well balanced marketing portfolio leverages a mix of online and ofline marketing mediums and requires a single marketing platform for managing the different marketing tactics in order to maximize synergy amongst the deployments. In addition to improved productivity, utilizing a Read More

Up Close and Personal: Martin Schneider, Senior Director of Communications at SugarCRM-Part 2


In part one of my interview with Martin Schneider, Senior Director of Communications at SugarCRM, we discussed the history of SugarCRM and the open source customer relationship management (CRM) space. Part 2 describes SugarCRM’s approach to development, their partner ecosystem, and how social media has changed CRM.Q: About development—most of it is done by your team of programmers

channel marketing communications  media: it’s just another channel that you’re going to use for sales, marketing, and support. Your CRM system will consume the data from customers to give you more insight, just like we did with all the data we had before the social media revolution.    We see social media as a huge opportunity, but it’s not a completely different concept. We’re still selling to people and the end users are looking to buy products; you’re identifying them, you’re building relationships, and you’re Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

channel marketing communications  and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based workflow engine that ensures integration between all the applications comprising it: Neolane Campaign—allows marketers to design cross-channel campaign management (direct mail, e-mail, Web, social, mobile, call center, Read More

Improve Business Communications with PDF by E-mail


It is essential for users to be able to create and deliver secure, professional-looking e-mail communications which present a consistent corporate image. PDF software meets these needs. However, when considering PDF, users must determine if the solution enhances communications for all network users, and whether the solution integrates PDFs with other software packages, including e-mail, accounts, and customer relationship management systems.

channel marketing communications   Read More

Enterprise Unified Communications Comparison Guide


This handy grid gives you an at-a-glance comparison of six leading enterprise unified communications providers—including Cisco, IBM, Microsoft, and ShoreTel—and breaks down the basic pricing, messaging and conferencing features, and the telephony and mobile features you need to make an informed buying decision.

channel marketing communications  enterprise unified communications comparison,unified communications,cisco unified communications,what is unified communications,unified communications comparison,cloud communications,what are unified communications,unified communications solutions,search unified communications,microsoft unified communications,unified messaging,unified communications services,enterprise unified communications,unified communication solutions,unified communication Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

channel marketing communications  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

channel marketing communications  Product Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing Read More

2011 Trends Report: Unified Communications


As a set of products that provides a consistent, unified user interface and experience across multiple devices, unified communications (UC) is poised to become more widespread in the enterprise. How will IM, video, telephony, and other elements of UC change in the coming year? In this guide, experts Jon Arnold, Mike Barnes, Nicole Hayward, Dave Michels, and Blair Pleasant share their predictions for unified communications.

channel marketing communications  what is unified communications,voip phone,aim,exchange unified messaging,pbx,sip,internet phones,unified communications white papers,unified communications definition,video converter,voice voip,telephony voip,instant messenger,voip server,telephone systems Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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How to Choose Between VoIP and Unified Communications


Both voice of IP (VoIP) and unified communications (UC) represent large leaps forward from legacy telephony. This white paper reviews five key considerations covering the full gamut of stakeholders to make an informed decision to deploy either VoIP or UC.

channel marketing communications  VoIP, unified communications, legacy telephony Read More

Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

channel marketing communications  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More

How to Make Marketing Integration a Whole Lot Easier


Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

channel marketing communications  to Make Marketing Integration a Whole Lot Easier Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers. Read More