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The Channel Management Shuffle
Executives and middle management are constantly faced with determining policy, process, and technology around managing one or multiple channels. What is

channel marketing articles  Channel Management Shuffle Introduction We've all been there at one time or another, in a crowded place or driving while holding a cell phone to our ear in a tight embrace—and why? Because the automated attendant on the other end of the line can not quite make out our command to her (or him?) ... usually because of the tiniest bit of background noise or maybe she or he is just having a bad day ... whether it's trying to book a flight, find out the status of a flight, or check the status of an order Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » channel marketing articles


RedPrairie: Enabling End-to-End Supply Chains (from Manufacturer to Retail Shelf)
RedPrairie provides best-of-breed supply chain execution, workforce, and all-channel retail solutions designed to streamline and expedite the flow of goods from

channel marketing articles  that sell through multiple channels. RedPrairie’s retail products are also sold in strong niche markets in petroleum/convenience and food service.   RedPrairie’s Product Marketing Team Speaks Out   What follows is an in-depth, enlightening, and candid conversation with RedPrairie’s seasoned product marketing team and solution experts (RP). PJ: What were the major highlights in 2011, and what do you expect in 2012, regarding demand for your solutions across different territories and product Read More...
The Market Rewards Ardent Software Initiatives
Over the last year, Ardent Software (NASDAQ: ARDT) has announced a number of initiatives to strengthen their DataStage data warehousing product, most recently a

channel marketing articles  Beecham, and The Weather Channel. Fig. 1 Market Impact The tremendous rise in earnings indicates that Ardent has correctly sensed the direction in which the Extract/Transform/Load segment of the data warehousing market is moving. One of the traditional weaknesses of ETL tools has been the difficulty in accessing mainframe legacy data. The solution provided by the Prism acquisition is host-based, while NEON's Shadow Direct is a gateway which optimizes DB2 connectivity, simplifies access, and allows the Read More...
'Collaborative Commerce': ERP, CRM, e-Proc, and SCM Unite! A Series Study: Oracle
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors embrace open architectures and

channel marketing articles  Unified Messaging - Provides multi-channel support (phone, web, fax, email). Oracle E-Business Suite: The Top Layer  Oracle E-Business Suite Release 11i has been on the market for about a year. It integrates CRM, ERP, and SCM functionality components to the point where Oracle feels it can claim that it is the only company to offer a fully integrated suite of business applications, managing the entire business cycle on a global basis and solving end to end business problems. Oracle breaks out Read More...
Exact Software--Working Diligently Towards the
In 2003, Exact Software announced the general availability of Macola Enterprise Suite (ES), the latest version of the company's ERP solution, which goes beyond

channel marketing articles  corporate support of its channel program with the launch of the Total Partner Support Plan . The plan provides qualified business partners with complete product accreditation and support as well as access to corporate lead-generation and marketing programs. The introduction of the plan follows the earlier unveiling of Exact's upgraded training programs for business partners. Since finalizing its acquisition of Macola in 2001, Exact has placed a great deal of emphasis on building the channel as it has Read More...
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

channel marketing articles  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing Read More...
The Consumerization of B2B Multi-channel Commerce
There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive

channel marketing articles  Consumerization of B2B Multi-channel Commerce There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value. This white paper examines opportunities for B2B organizations to leverage multichannel commerce to reduce costs by streamlining business operations; increase revenue by capturing new customer segments and market opportunities; increase conversion by Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

channel marketing articles  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

channel marketing articles  emerge as additional customer channels. Recently, digital marketing has emerged as a cost-effective way to drive better marketing results. CMOs and marketing organizations now have a greater responsibility and accountability for driving the customer relationship than ever before. However, orchestrating interaction across touch points/channels (i.e., e-mail, mobile, social, display, and the Web) has become complex. Interactions need to take place through more channels, and as consumers move seamlessly Read More...
Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales
Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of

channel marketing articles  Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about resorts, selling history, target markets, prospects, and past customers. How does it capture this information and use it—safely and securely—to help sell and market Read More...
Adventive Marketing, Inc.


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The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

channel marketing articles   Read More...
Salesforce Social.com to Enhance Salesforce Marketing Cloud
Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce

channel marketing articles  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

channel marketing articles  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More...

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