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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 channel marketing articles


The Channel Management Shuffle
Executives and middle management are constantly faced with determining policy, process, and technology around managing one or multiple channels. What is

channel marketing articles  Channel Management Shuffle Introduction We've all been there at one time or another, in a crowded place or driving while holding a cell phone to our ear in a tight embrace—and why? Because the automated attendant on the other end of the line can not quite make out our command to her (or him?) ... usually because of the tiniest bit of background noise or maybe she or he is just having a bad day ... whether it's trying to book a flight, find out the status of a flight, or check the status of an order

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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The Market Rewards Ardent Software Initiatives


Over the last year, Ardent Software (NASDAQ: ARDT) has announced a number of initiatives to strengthen their DataStage data warehousing product, most recently a partnership with NEON Systems (NASDAQ: NESY), a provider of OS/390-MVS mainframe access through their NEON Shadow Direct middleware. On October 18, Ardent reported record financial results for their third quarter ended September 30, 1999. Pro forma earnings were reported to have increased 64%. Total revenues for the third quarter increased 53% to $45.3 million from $29.7 million in the same quarter of 1998.

channel marketing articles  Beecham, and The Weather Channel. Fig. 1 Market Impact The tremendous rise in earnings indicates that Ardent has correctly sensed the direction in which the Extract/Transform/Load segment of the data warehousing market is moving. One of the traditional weaknesses of ETL tools has been the difficulty in accessing mainframe legacy data. The solution provided by the Prism acquisition is host-based, while NEON's Shadow Direct is a gateway which optimizes DB2 connectivity, simplifies access, and allows the inv Read More

Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

channel marketing articles  create, execute, and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Experience full closed-loop marketing when you integrate your CRM System with Silverpop's Engage B2B solution Source : VTrenz Resources Related to Customer relationship management (CRM) : Customer relationship management (CRM) (Wikipedia) Precision Marketing: Strengthening the Value of CRM Customer relationship management Read More

Exact Software--Working Diligently Towards the "One Exact" Synergy Part Two: Macola, the ERP and BAM Solutions


In 2003, Exact Software announced the general availability of Macola Enterprise Suite (ES), the latest version of the company's ERP solution, which goes beyond traditional ERP solutions’ scope by allowing its users to define business rules, workflow, and exception alerts and events. Also, Exact Event Manager addresses the challenge of not knowing about existing and potential business problems or of learning of them too late by providing a way for organizations to define and respond to critical, time-sensitive data across the entire enterprise.

channel marketing articles  corporate support of its channel program with the launch of the Total Partner Support Plan . The plan provides qualified business partners with complete product accreditation and support as well as access to corporate lead-generation and marketing programs. The introduction of the plan follows the earlier unveiling of Exact's upgraded training programs for business partners. Since finalizing its acquisition of Macola in 2001, Exact has placed a great deal of emphasis on building the channel as it has been Read More

RedPrairie: Enabling End-to-End Supply Chains (from Manufacturer to Retail Shelf)


RedPrairie provides best-of-breed supply chain execution, workforce, and all-channel retail solutions designed to streamline and expedite the flow of goods from raw materials into the hands of the consumer. In this article, TEC senior analyst P.J. Jakovljevic describes how the company has positioned itself through its acquisitions, outlook, and integration initiatives to be able to fulfill its “Buy Anywhere—Fulfill Anywhere” philosophy.

channel marketing articles  that sell through multiple channels. RedPrairie’s retail products are also sold in strong niche markets in petroleum/convenience and food service.   RedPrairie’s Product Marketing Team Speaks Out   What follows is an in-depth, enlightening, and candid conversation with RedPrairie’s seasoned product marketing team and solution experts (RP). PJ: What were the major highlights in 2011, and what do you expect in 2012, regarding demand for your solutions across different territories and product lines/m Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

channel marketing articles  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

channel marketing articles  Analyze, and Manage: Optimizing Marketing Results with Business Analytics By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and Read More

The Consumerization of B2B Multi-channel Commerce


There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value. This white paper examines opportunities for B2B organizations to leverage multichannel commerce to reduce costs by streamlining business operations; increase revenue by capturing new customer segments and market opportunities; increase conversion by benefiting from B2C best practices; increase customer satisfaction by delivering multichannel convenience; represent complex and specialized products accurately and effectively; and manage the complexity of B2B transactions.

channel marketing articles  Consumerization of B2B Multi-channel Commerce There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value. This white paper examines opportunities for B2B organizations to leverage multichannel commerce to reduce costs by streamlining business operations; increase revenue by capturing new customer segments and market opportunities; increase conversion by Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

channel marketing articles  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

channel marketing articles  Social engagement allows for multichannel communication with customers. Social advertising enables marketing teams to organize and deliver social ad campaigns. Social workflow and automation uses analytics to filter and organize the large mass of conversations occurring simultaneously. Track campaign ROI displays real-time feedback regarding the profitability of campaigns. Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

channel marketing articles  consistent across multiple communication channels (see Figure 1). Rules-based marketing campaigns can be as simple as a sequence of communications that are triggered by a specific event, such as when a customer fills out an online form. Or they can be highly sophisticated, involving multiple tracks of information, dynamic content and new rule sets that change or take effect after each communication. Perhaps most important, because rules-based marketing is triggered by actions taken by your prospects or Read More

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing


Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

channel marketing articles  Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

channel marketing articles  Seven Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use Read More

Next-generation Fibre Channel Storage Systems: 2007-2011 Market Forecast


At the macro level, the fibre channel storage systems market is mature and slow-growing. However, the market is actually undergoing tremendous architectural and technological transition. This report provides a quantitative market-sizing analysis based on the direction and scope of the overall fibre channel storage systems market, and analyzes next-generation fibre channel storage systems segments and their growth prospects.

channel marketing articles  generation Fibre Channel Storage Systems: 2007-2011 Market Forecast At the macro level, the fibre channel storage systems market is mature and slow-growing. However, the market is actually undergoing tremendous architectural and technological transition. This report provides a quantitative market-sizing analysis based on the direction and scope of the overall fibre channel storage systems market, and analyzes next-generation fibre channel storage systems segments and their growth prospects. Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

channel marketing articles  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More