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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 channel marketing articles


The Channel Management Shuffle
Executives and middle management are constantly faced with determining policy, process, and technology around managing one or multiple channels. What is

channel marketing articles  Channel Management Shuffle Introduction We've all been there at one time or another, in a crowded place or driving while holding a cell phone to our ear in a tight embrace—and why? Because the automated attendant on the other end of the line can not quite make out our command to her (or him?) ... usually because of the tiniest bit of background noise or maybe she or he is just having a bad day ... whether it's trying to book a flight, find out the status of a flight, or check the status of an order

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Exact Software--Working Diligently Towards the "One Exact" Synergy Part Two: Macola, the ERP and BAM Solutions


In 2003, Exact Software announced the general availability of Macola Enterprise Suite (ES), the latest version of the company's ERP solution, which goes beyond traditional ERP solutions’ scope by allowing its users to define business rules, workflow, and exception alerts and events. Also, Exact Event Manager addresses the challenge of not knowing about existing and potential business problems or of learning of them too late by providing a way for organizations to define and respond to critical, time-sensitive data across the entire enterprise.

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'Collaborative Commerce': ERP, CRM, e-Proc, and SCM Unite! A Series Study: Oracle


There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors embrace open architectures and inter-application messaging protocols, or find a one-stop-shop with all the software, functionality, and interoperability one could ever ask for. Oracle insists the latter is the best way, and it is their way. But is it best for Collaborative-Commerce? Is their vision of C-Commerce and interoperability yours as well?

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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RedPrairie: Enabling End-to-End Supply Chains (from Manufacturer to Retail Shelf)


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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

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4 Ways Sales and Marketing Should Use Training to Drive Revenue


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Salesforce Marketing Cloud Unveiled Today


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