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The Channel Management Shuffle
Executives and middle management are constantly faced with determining policy, process, and technology around managing one or multiple channels. What is

channel marketing articles  Channel Management Shuffle Introduction We've all been there at one time or another, in a crowded place or driving while holding a cell phone to our ear in a tight embrace—and why? Because the automated attendant on the other end of the line can not quite make out our command to her (or him?) ... usually because of the tiniest bit of background noise or maybe she or he is just having a bad day ... whether it's trying to book a flight, find out the status of a flight, or check the status of an order Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » channel marketing articles


The Market Rewards Ardent Software Initiatives
Over the last year, Ardent Software (NASDAQ: ARDT) has announced a number of initiatives to strengthen their DataStage data warehousing product, most recently a

channel marketing articles  Beecham, and The Weather Channel. Fig. 1 Market Impact The tremendous rise in earnings indicates that Ardent has correctly sensed the direction in which the Extract/Transform/Load segment of the data warehousing market is moving. One of the traditional weaknesses of ETL tools has been the difficulty in accessing mainframe legacy data. The solution provided by the Prism acquisition is host-based, while NEON's Shadow Direct is a gateway which optimizes DB2 connectivity, simplifies access, and allows the inv Read More
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

channel marketing articles  create, execute, and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Experience full closed-loop marketing when you integrate your CRM System with Silverpop's Engage B2B solution Source : VTrenz Resources Related to Customer relationship management (CRM) : Customer relationship management (CRM) (Wikipedia) Precision Marketing: Strengthening the Value of CRM Customer relationship management Read More
Exact Software--Working Diligently Towards the
In 2003, Exact Software announced the general availability of Macola Enterprise Suite (ES), the latest version of the company's ERP solution, which goes beyond

channel marketing articles  corporate support of its channel program with the launch of the Total Partner Support Plan . The plan provides qualified business partners with complete product accreditation and support as well as access to corporate lead-generation and marketing programs. The introduction of the plan follows the earlier unveiling of Exact's upgraded training programs for business partners. Since finalizing its acquisition of Macola in 2001, Exact has placed a great deal of emphasis on building the channel as it has been Read More
RedPrairie: Enabling End-to-End Supply Chains (from Manufacturer to Retail Shelf)
RedPrairie provides best-of-breed supply chain execution, workforce, and all-channel retail solutions designed to streamline and expedite the flow of goods from

channel marketing articles  that sell through multiple channels. RedPrairie’s retail products are also sold in strong niche markets in petroleum/convenience and food service.   RedPrairie’s Product Marketing Team Speaks Out   What follows is an in-depth, enlightening, and candid conversation with RedPrairie’s seasoned product marketing team and solution experts (RP). PJ: What were the major highlights in 2011, and what do you expect in 2012, regarding demand for your solutions across different territories and product lines/m Read More
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

channel marketing articles  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing

channel marketing articles  Analyze, and Manage: Optimizing Marketing Results with Business Analytics By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and Read More
The Consumerization of B2B Multi-channel Commerce
There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive

channel marketing articles  Consumerization of B2B Multi-channel Commerce There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value. This white paper examines opportunities for B2B organizations to leverage multichannel commerce to reduce costs by streamlining business operations; increase revenue by capturing new customer segments and market opportunities; increase conversion by Read More
IBM Marketing Performance Analytics
The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions

channel marketing articles  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More
Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening

channel marketing articles  Social engagement allows for multichannel communication with customers. Social advertising enables marketing teams to organize and deliver social ad campaigns. Social workflow and automation uses analytics to filter and organize the large mass of conversations occurring simultaneously. Track campaign ROI displays real-time feedback regarding the profitability of campaigns. Read More
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

channel marketing articles  consistent across multiple communication channels (see Figure 1). Rules-based marketing campaigns can be as simple as a sequence of communications that are triggered by a specific event, such as when a customer fills out an online form. Or they can be highly sophisticated, involving multiple tracks of information, dynamic content and new rule sets that change or take effect after each communication. Perhaps most important, because rules-based marketing is triggered by actions taken by your prospects or Read More
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

channel marketing articles  Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. Read More
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

channel marketing articles  Seven Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use Read More
Next-generation Fibre Channel Storage Systems: 2007-2011 Market Forecast
At the macro level, the fibre channel storage systems market is mature and slow-growing. However, the market is actually undergoing tremendous architectural and

channel marketing articles  generation Fibre Channel Storage Systems: 2007-2011 Market Forecast At the macro level, the fibre channel storage systems market is mature and slow-growing. However, the market is actually undergoing tremendous architectural and technological transition. This report provides a quantitative market-sizing analysis based on the direction and scope of the overall fibre channel storage systems market, and analyzes next-generation fibre channel storage systems segments and their growth prospects. Read More
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

channel marketing articles  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More

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