The Art and Science of E-mail Marketing - Listrak

Source: Listrak ... application. Leading marketers have come to rely on this intelligence to better manage email in their multi-channel marketing mix. ... Read More about this White Paper

Turn the Internet into a Strategic Sales and Interaction Channel ...

Source: SAP ... Resources Related to Marketing Channel: Marketing Channel (Wikipedia); Sales (Wikipedia). Turn the Internet into a Strategic Sales and Interaction Channel. ... Read More about this White Paper

What Do You Mean You’re Too Busy? - Alterian

Source: Alterian ... These activities are often supported by underdeveloped IT systems—but marketing is always “too busy” with campaigns, web content, and other activities to ... Read More about this White Paper

Reach, Relevance, and Relationship: The Personal Mobile Channel in ...

Source: Quocirca Ltd ... An effective strategy is to use the mobile Internet to extend the reach of the business as a channel for marketing communications and adding value to existing ... Read More about this White Paper

Precision Marketing: Strengthening the Value of CRM - Vtrenz Inc.

Source: Vtrenz Inc. ... integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute, and automate multi-channel marketing campaigns, score and ... Read More about this White Paper

B2B Demand Generation: How Successful Companies Are Improving ...

Source: Vtrenz Inc. ... With the ROI for email marketing reportedly $57.25 for each dollar spent3, it is tempting to implement a single channel marketing strategy. ... Read More about this White Paper

Case Study: Customer and Data Management System Helps Maintain ...

Source: Microsoft During a period of rapid growth, MSI—an IT solutions provider—found its business software applications couldn’t keep up with the amount and diversity of information ... Read More about this White Paper

Integrated Sales and Marketing for Consumer Products Companies ...

Source: SAP ... Integrated Sales and Marketing for Consumer Products Companies by SAP. ... Read More about this White Paper

Using Google Analytics to Increase Your Reporting Capabilities ...

Source: Listrak ... application. Leading marketers have come to rely on this intelligence to better manage email in their multi-channel marketing mix. ... Read More about this White Paper

Six Success Factors for Building a Best-run Marketing Organization ...

Source: SAP ... There are new trends shaping the business approach to every market, such as the shift to greater funding of channel marketing programs by brand owners in the ... Read More about this White Paper