Customer expectations are evolving at a lightning pace. Buyers today expect organizations to provide them with timely and relevant messages targeted to address their most current needs. They also demand that this happens though their preferred channels of interaction. Companies are closely tracking these changes. However, personalizing conversations with a wide set of buyers across different channels can be a daunting task. It requires the use of technology to streamline such an effort.
This report highlights how customer communications management (CCM) technology helps companies overcome this challenge by delivering immersive experiences via both physical and digital customer touch points. It also outlines some key factors that companies should keep in mind to maximize the results of their CCM activities.