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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 campaign tracking


What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

campaign tracking  on a well-executed ad campaign that was based on the claim that SAP software is designed to meet the needs of every industry and every size of company. That's why SAP makes more than one kind of software, the ads proclaimed, We have an SAP solution for you and it's grounded in our years of working with the best-run businesses in your industry. Because we know business fundamentals. And we know what makes your business fundamentally different. And so does our software Look beyond SAP's Marketing Today,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Recruitment and Staffing

Recruitment and Staffing functionality allows the user to select and hire the right people with the right skill sets, as well as track the information regarding their recruitment for later analysis. It covers criteria such as Organization Structures and Modeling, Corporate Branding, Sourcing, Applicant Tracking, Assessment and Selection, Governance and Compliance, Vendor Management Systems (VMS) Portal, Recruitment Analytics and Reporting, and Product Technology. 

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Documents related to » campaign tracking

Who’s That Knocking On Your Web?


Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling of site visitors to support media analysis, merchandizing and segmentation.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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Protecting Your Employer Brand Online: How to Avoid Negative Social Media and Reviews


It doesn’t matter how large or small a company is or the strength of its in-office firewall. It also doesn’t matter how much money an enterprise pours into its social advertising campaign or how many socially connected bells and whistles a new applicant tracking system has.

Yes, advertising and PR are important. However, at the end of the day, people are going to trust their friends, peers, and online reviews when it comes to finding their next job. If a company doesn’t make sure that it’s a word-of-mouth-worthy employer of choice, no carefully planned Twitter hashtag strategy will save it.

This white paper looks at how social media can make or break a business, and how it’s often not the social media that’s in a marketing department’s control. It’s the social media that happens organically around a brand, from customers, potential candidates, and, yes, even employees.

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Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising


Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

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How to Choose a Hosted CRM Application for SMBs


While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer service, providing front-to-back-office integration has become a clear differentiator for small to medium businesses (SMBs). Read this white paper—which includes a handy table of evaluation criteria—to find out how to select the right hosted CRM software for you.

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Are Your Company Laptops Truly Secure?


The portable nature of laptops makes them particularly susceptible to all kinds of security and tracking problems. This paper discusses the strengths and limitations of laptop security, including the technology for accurately tracking IT assets, recovering missing computers, and deleting data remotely.

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Recruitment and Staffing RFI/RFP Template


Organizational Structures and Modeling, Corporate Branding, Sourcing, Applicant Tracking, Assessment and Selection, Governance and Compliance, Vendor Management System Portal (Staffing Agencies), Analytics and Reporting and Product Technology

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Making the Team Work


Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints. This process, of course, is called "discovery."

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Barcode Labeling for Food and Beverage Processors: What You Need to Know to Get Started


Food manufacturers are launching sophisticated tracking systems that can identify and isolate quality issues across their supply chains before problems escalate. Implementing barcoding as part of an integrated SaaS ERP solution enables food processors to optimize solution benefits. Find out what food and beverage processors need to know to take advantage of barcoding to improve business performance and meet regulatory requirements.

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Winning your market - with "dumb" questions


Positioning Part 3: Why we should love dumb questionsPart 2 was about the choices to consider when formulating your campaign positioning—now we’ll see why those initial choices are probably wrong. Over the years, I've learned to love the uninformed viewpoint. At TEC, we call this unbiased (and yes, refreshingly ignorant) perspective the tourist’s view. We worship the “innocent bystander”—the

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