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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
campaign management:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows
evolution without the upset of revolution. (...)
Excerpt related to
campaign management:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of pro...
Published:
2007-09-24
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Abstract:
Enterprise applications have long been providing the means for businesses to collect required data and deliver it to the
right people. Now that sales and marketing professionals are empowered with the right tools to better serve their customers
and gather insights on all customers' interactions, the ques (...)
Excerpt related to
campaign management:
Enterprise applications have long been providing the means for businesses to collect required data and deliver it to the right
people. Now that sa...
Published:
2003-07-23
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
campaign management:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
campaign management:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
NetGenesis recently released NetGenesis 5, a suite of web analytics applications that do more than report simple web statistics.
NetGenesis claims that its new suite can provide actionable insight into the behavior of surfing customers. (...)
Excerpt related to
campaign management:
NetGenesis recently released NetGenesis 5, a suite of web analytics applications that do more than report simple web statistics.
NetGenesis claim...
Published:
2000-11-16
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Abstract:
Broadbase continues its string of alliances and acquisitions by purchasing Servicesoft. The $645M purchase is a response
to the increasing demand for single vendor solutions for operational and analytical CRM applications. This news comes less
than four months after E.piphany bought Octane Software to (...)
Excerpt related to
campaign management:
Broadbase continues its string of alliances and acquisitions by purchasing Servicesoft. The $645M purchase is a response to
the increasing demand...
Published:
2000-10-05
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Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
campaign management:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
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Abstract:
Customer relationship management (CRM) solutions have changed. What was once used to help sales personnel maintain records
of contacts, sales-related activities, and individual team progress has now become so much more. But since CRM is now intertwined
with other sales management solutions, it has left b (...)
Excerpt related to
campaign management:
... Sales Force. Source: NetSuite. Document Type: White Paper Description: Customer relationship management
(CRM) solutions have changed. ...
Published:
2010-03-11
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Abstract:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the
form of graphs and practical reports. (...)
Excerpt related to
campaign management:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Am...
Published:
2005-08-05
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Abstract:
Siebel is making a big push into the mid-market with the introduction of eBusiness 2000 MidMarket Edition. This product
promises mid-size businesses a more affordable, scaled down version of Siebel’s top tier application suite. (...)
Excerpt related to
campaign management:
Siebel is making a big push into the mid-market with the introduction of eBusiness 2000 MidMarket Edition. This product promises
mid-size busines...
Published:
2000-08-21
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Abstract:
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute
to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove
their value to the organization. Learn about cust (...)
Excerpt related to
campaign management:
... Learn about customer relationship management (CRM) applications that can help align
your organization to increase marketing success. ...
Published:
2010-09-01
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
campaign management:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
campaign management:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
-
Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
campaign management:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
-
Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
campaign management:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
campaign management:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising
sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer
habits are fragmenting the market. Consequently, gainin (...)
Excerpt related to
campaign management:
SAP for Media—The Solution Portfolio for Newspaper and Magazine Publishers. Source: SAP. Document Type: White Paper Description:
The ...
Published:
2010-03-11
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Abstract:
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building
marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help
manage the marketing process or manage marketing asset (...)
Excerpt related to
campaign management:
... marketing departments have been involved in selecting and deploying analytical solutions, building marketing
databases, and implementing campaign management. ...
Published:
2010-03-11
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Abstract:
Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and
CRM analytics vendor E.piphany. These partnerships complement Interelate’s analytics expertise to provide new analytical
CRM service offerings that promise to provide more value (...)
Excerpt related to
campaign management:
Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and
CRM analytics vendor E...
Published:
2000-09-15