Traditionally, change management in product development and engineering has been viewed as a way to control cost and improve efficiencies. But companies are becoming aware that better change can drive top-line benefits—and are developing processes with an eye towards improving speed-to-market. Find out why good change management is becoming more important—and how you can use it as a tool to increase product profitability.
business model change
(e.g., align the corporate business model to leverage industry opportunities, such as product/service strategy, target markets, financial strategy, go-to-market, and sales strategy) Capabilities — the business process competencies required to execute corporate strategy (e.g., skilled people, brand, market positioning, viable products/services, ecosystem partners, financing) Enablers — the key functionality of technology solutions required to support the organization's enabling business practices