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Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
DBSP strategists take over where the traditional consult (...)
Excerpt related to
business marketing strategy:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-03
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Abstract:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth. (...)
Excerpt related to
business marketing strategy:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth.
Published:
2000-10-16
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
business marketing strategy:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
business marketing strategy:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
business marketing strategy:
... to-business (B2B) software marketing—which it is—part of the problem
is that it can seem vague or difficult to develop and apply. Are we talking strategy ...
Published:
2004-09-18
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
business marketing strategy:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
-
Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
However, Razorfish is developing niche expertise in thes (...)
Excerpt related to
business marketing strategy:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-04
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
business marketing strategy:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Every Angle is a BI solution that can deliver SAP data analysis with ease. Hundreds—even thousands—of transactions could represent
a great challenge when trying to analyze data and obtain results. Every Angle is a tool that can deliver SAP data analysis
from every angle. (...)
Excerpt related to
business marketing strategy:
Every Angle for SAP: A Product Note. Jorge García - February 9, 2010. Comments: 0. Read Comments One of the biggest challenges
when ...
Published:
2010-02-09
-
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
business marketing strategy:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
-
Abstract:
Computer Associates announced at their CAWorld conference that e-business is the place to be, and they are re-orienting their
company to facilitate it. CA has previously failed to make inroads in the consulting arena, and they feel e-business is the
way to fix the problem. (...)
Excerpt related to
business marketing strategy:
... Organization, will make the e-business initiative more ... of Mark
Sokol, general manager of global marketing for CA ... to provide a cohesive Internet strategy
for the ...
Published:
2000-04-27
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Abstract:
Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really important
to the target market, and to gain some credibility. (...)
Excerpt related to
business marketing strategy:
Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really
important to the target market, ...
Published:
2006-02-17
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
business marketing strategy:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
business marketing strategy:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
business marketing strategy:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
Having garnered cash amounting to the GDPs of many developed countries, software giant Microsoft has treated itself with
another 'billion plus' acquisition of its long-term partner and recent competitor, Navision, a business application provider
for the mid-market. Will this move fill the gaps of earlier (...)
Excerpt related to
business marketing strategy:
Having garnered cash amounting to the GDPs of many developed countries, software giant Microsoft has treated itself with another
'billion plus' ac...
Published:
2002-05-14
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Abstract:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same market. BPM vendors are at a disadvantage due to BI's penetration and expansion into the BPM market. (...)
Excerpt related to
business marketing strategy:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same m...
Published:
2009-05-18
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Abstract:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which
vendors embrace open architectures and inter-application messaging protocols, or find a one-stop-shop with all the software,
functionality, and interoperability one could ever ask for. (...)
Excerpt related to
business marketing strategy:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors
embrace open arch...
Published:
2001-11-22
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Abstract:
Deciding that acquisition is the better part of valor, Numetrix cancelled its IPO to combine fortunes with ERP vendor J.
D. Edwards & Company. Though technologically adept in the areas of supply chain planning and optimization, Numetrix has lacked
a successful marketing strategy, a primary factor in its (...)
Excerpt related to
business marketing strategy:
Deciding that acquisition is the better part of valor, Numetrix cancelled its IPO to combine fortunes with ERP vendor JD Edwards
& Company. Tho...
Published:
1999-09-01
-
Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
business marketing strategy:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06