The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle, and are furthering its goal to be number three (after SAP and Oracle) in the world of enterprise resource planning vendors.
business applications sfa
succeeded in building a business on applications related to marketing automation, call center management, real-time customer analytics, and real-time interaction. These applications (the Interaction Advisor, Insight Advisor , and Lead Advisor modules) peaked at $125 million (USD) in annual revenues in 2001, with Vodafone , Nestle , Gap Inc ., Citibank , Virgin Holidays , HBOS , and Barclays all signing up as users. However, revenues have since fallen sharply, closer to the $70 million (USD) mark.