For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these three modules in our CRM Evaluation Center were given equal weight and priority. In other words, no area of functionality was treated as being more important than any other.
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of the box. Every business has special requirements and priorities that need to be supported by any CRM solution it uses. Even within individual modules, the top-ranked vendor may not necessarily be the right one for your organization''s needs. For example, Microsoft was the overall winner in Sales Force Automation, but as you can see in the chart below, each of the other two vendors placed first in one of two Sales Force Automation submodules. Specifically, Oncontact finished first in Opportunity