Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions—meaning, customer data cannot be shared effectively and companies are prone to errors, delays, and needless paperwork. In the long run, this negatively impacts overall customer satisfaction in small to medium businesses (SMBS). Learn how front-to-back-office integration can help you address these issues.
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on how effectively it brings together front-office operations, but also on how it facilitates interoperation with the back-office environment encompassing people, data, processes, departments, and applications. Front-to-back-office integration harnesses business processes, applications, and data to manage customer relationships more effectively, reduce costs, increase profitability, and give the organization a sustainable competitive advantage over the long term. Front-to-back-office integration, however,