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Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

branding strategy  Can You Afford It? Branding and Positioning: What's the Difference? And Can You Afford It? Featured Author - Lawson Abinanti - November 26, 2004 Originally published - December 15, 2003 Situation A few years ago, I had just finished an all day meeting with our company's new ad agency when I got an uneasy feeling that, despite the agreeable head nodding and diligent note-taking, we were not really synched up. My product marketing team had presented positioning statements for our product offerings in Read More...
Recruitment and Staffing
Recruitment and Staffing functionality allows the user to select and hire the right people with the right skill sets, as well as track the information regarding their recruitment for later analysis...
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Documents related to » branding strategy


10 Steps to Continuous Compliance: Putting in Place an Enterprise-wide Compliance Strategy
Understanding the full scope of risk in today’s complex business environment is a must for achieving compliance with governmental mandates and industry

branding strategy  | Branding Strategies | Branding Strategy | Building Risk Assessment | Business Challenge | Business Continuity | Business Continuity Planning | Business Development Strategy | Business Environment | Business Growth | Business Innovation | Business Marketing | Business Process Improvement | Business Risk | Business Risk Analysis | Business Risk Assessment | Business Software | Business Strategies | Business Strategy | Business System | Change Management | Checklist Compliance | Checklist Methodology | Com Read More...
Infor24: Demystifying Infor’s Cloud Strategy - Part 2
Part 1 of this blog series started with the assertion that cloud computing is reaching mainstream adoption in the enterprise applications space. Indeed

branding strategy  with our  online support branding, Infor365 . PJ : What is Infor's approach to single-tenant, multi-tenant, private cloud, public cloud, hybrid cloud, “software + services,” and other concepts and nuances described in Part 1 ? In other words, which applications will be true multi-tenant  software as a service (SaaS)  and which will be single-tenant, and why? Infor/BR : The solutions offered under the Infor24 brand are multi-tenant enabled solutions. Infor will continue to offer other solution as Read More...
Strategy: What Digital Business Service Providers Mean When They Say It
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP) offerings. Pure plays have and are

branding strategy  users of the business, branding User Experience group which develops the user experience of the website ranging from sounds to other multimedia and image Technology - hardcore architects, systems analysts and programmers Producers - as with a movie set, these are the people who coordinate web designers and marketing, and orchestrate the creation of the e-business Currently, Razorfish has 35 people dedicated to its User Intelligence team, with regional centers in London and New York. The expertise of these Read More...
Razorfish: A Pure Play Offering Digital Strategy
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP) offerings. Pure plays have and are

branding strategy  of the business and branding User Experience group which develops the user experience of the website ranging from sounds to other multimedia and image Technology - hardcore architects, systems analysts, and programmers Producers - as with a movie set, these are the people who coordinate web designers and marketing, and orchestrate the creation of the e-business Currently, Razorfish has 35 people dedicated to its User Intelligence team, with regional centers in London and New York. The expertise of these Read More...
Data Quality Strategy: A Step-by-Step Approach
To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how

branding strategy  Quality Strategy: A Step-by-Step Approach To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how to clean it and how to keep it clean. Those organizations that approach this issue strategically will be successful. But what goes into a data quality strategy? This paper from Business Objects, an SAP company, explores the strategy in the context of data quality. Read More...
ERP in Manufacturing 2011: Defining the ERP Strategy
Most manufacturing enterprises use enterprise resource planning (ERP) as their main business system. It has always been assumed is that companies strive to have

branding strategy  in Manufacturing 2011: Defining the ERP Strategy Most manufacturing enterprises use enterprise resource planning (ERP) as their main business system. It has always been assumed is that companies strive to have one single ERP system to unify all their parts and processes, but a survey shows that the average manufacturing company has 1.9 separate and distinct systems. This paper looks at how overall ERP strategy relates to companies’ performance. Read More...
Customers, Not Cars, Now Drive Auto Importer’s Strategy
This report reviews how one company made the strategic decision to replace the legacy systems built to support the old organizational structure with a new

branding strategy  Not Cars, Now Drive Auto Importer’s Strategy This report reviews how one company made the strategic decision to replace the legacy systems built to support the old organizational structure with a new system that revolves around customers, not vehicles. The new system consists of fully integrated components, with a customer relationship management (CRM)-based frontend. The technology infrastructure was crucial to the overall success of the restructuring effort. Read More...
Will Recent Acquisition Catalyze Catalyst’s Strategy? Part One: Event Summary
For years, Catalyst International was a leading public WMS/SCE vendor before missteps by its previous management team caused serious problems in strategy and

branding strategy  Recent Acquisition Catalyze Catalyst’s Strategy? Part One: Event Summary Event Summary The long predicted consolidation within the warehouse management systems/supply chain execution (WMS)/ (SCE) market seems finally to be happening, albeit behind schedule. Yet, the pathway to consolidation has proceeded along a somewhat unexpected route, and the key players have not always been the usual suspects. Namely, instead of a direct intra-market consolidation, some public SCE/WMS vendors —or smaller, Read More...
Is a Two-tier ERP Strategy Right for You?
A two-tier ERP strategy is one where an organization chooses to have more than one enterprise resource planning (ERP) solution to support its business needs

branding strategy  a Two-tier ERP Strategy Right for You? A two-tier ERP strategy is one where an organization chooses to have more than one enterprise resource planning (ERP) solution to support its business needs. The moniker “two tier” emerged, as one tier will often consist of one tier-one ERP solution—SAP, Oracle, or Microsoft Dynamics AX, along with one or more of tier-two or tier-three solutions. In this post, we’ll look into the reasons why a company might consider a two-tier solution, give an overview of Read More...
RFID Architecture Strategy
Early adopters of radio frequency identification (RFID) are beginning to look at enterprise scale solution design and integration are emerging as key focus

branding strategy  Architecture Strategy RFID Architecture Strategy If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Consequently, enterprise-scale Solution Design and Integration are emerging as key areas in RFID deployments. To realize the potential of RFID, enterprises must have an RFID Architecture strategy that integrates data from the hardware layer with existing systems. Source : Infosys Technologies Resources Related to RFID Architecture Read More...
Digitize Your Product Strategy
Unfortunately, the portfolio management processes that experts have advocated for years—and that many organizations have implemented—often take the form of semi

branding strategy  Your Product Strategy Unfortunately, the portfolio management processes that experts have advocated for years—and that many organizations have implemented—often take the form of semi-annual or even annual meetings. However, this often raises balance or alignment issues only after millions of dollars have been spent. What’s needed is real-time information that can be used to conduct continuous, automated assessment of portfolio status. Read More...
PeopleSoft Strategy a Good Deal for JD Edwards Customers
Putting PeopleSoft's strategy to work for the JD Edwards community. What can the JD Edwards install-base expect from the PeopleSoft merger?

branding strategy  Strategy a Good Deal for JD Edwards Customers Event Summary The executive team of the new PeopleSoft addressed a tough audience of financial and industry analysts this day. We got to ask them the tough questions on the JD Edwards/PeopleSoft merger. This merger is about product expansion, not consolidation is Craig Conway's (CEO of PeopleSoft) commitment and mantra to customers and investors. His analogy is the Jaguar, purchased by the Ford Motor Company. Ford did not eliminate the Jaguar—it Read More...
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