Home
 > search for

Featured Documents related to »  branding strategy


Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

branding strategy  Can You Afford It? Branding and Positioning: What's the Difference? And Can You Afford It? Featured Author - Lawson Abinanti - November 26, 2004 Originally published - December 15, 2003 Situation A few years ago, I had just finished an all day meeting with our company's new ad agency when I got an uneasy feeling that, despite the agreeable head nodding and diligent note-taking, we were not really synched up. My product marketing team had presented positioning statements for our product offerings in Read More

Recruitment and Staffing
Recruitment and Staffing functionality allows the user to select and hire the right people with the right skill sets, as well as track the information regarding their recruitment for later analysis...
Start evaluating software now
Country:
 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » branding strategy


Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional

branding strategy  functionality and interactivity; communicating branding and positioning clearly and consistently; creating a search engine-friendly layout conducive to motivating call to action; and streamlining data collection, storage and processing functionality via a website and its associated marketing tools, organisations in the Corporate Services industry will be more likely to enhance credibility, strengthen existing relationships, promote word of mouth, generate leads and improve operational efficiency, thereby Read More
Navision Software a/s: Mid-market iNvasion
Navision Software has established strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of the European and recently the U.S. ERP

branding strategy  Software has established strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of the European and recently the U.S. ERP market, with a large customer base and a developed partner channel within the industry. Concurrently with the componentization of its product suite, Navision has also developed a tightly integrated broad functional solution that matches the SMEs' needs. Navision Financials offers the Web Storefront, HR/Payroll, warehouse management system (WMS), and innate Read More
Infor24: Demystifying Infor’s Cloud Strategy - Part 2
Part 1 of this blog series started with the assertion that cloud computing is reaching mainstream adoption in the enterprise applications space. Indeed

branding strategy  with our  online support branding, Infor365 . PJ : What is Infor's approach to single-tenant, multi-tenant, private cloud, public cloud, hybrid cloud, “software + services,” and other concepts and nuances described in Part 1 ? In other words, which applications will be true multi-tenant  software as a service (SaaS)  and which will be single-tenant, and why? Infor/BR : The solutions offered under the Infor24 brand are multi-tenant enabled solutions. Infor will continue to offer other solution as Read More
Strategy: What Digital Business Service Providers Mean When They Say It
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP) offerings. Pure plays have and are

branding strategy  users of the business, branding User Experience group which develops the user experience of the website ranging from sounds to other multimedia and image Technology - hardcore architects, systems analysts and programmers Producers - as with a movie set, these are the people who coordinate web designers and marketing, and orchestrate the creation of the e-business Currently, Razorfish has 35 people dedicated to its User Intelligence team, with regional centers in London and New York. The expertise of these Read More
Business Strategy, Business Processes, and Business Systems
Business strategy, a road map telling us how the business plans to be successful, does not guarantee success. Strategy execution requires business processes

branding strategy  Strategy, Business Processes, and Business Systems Introduction Business strategy is a road map telling us how the business plans to be successful. But the best strategy does not guarantee success. Strategy execution requires business processes that do what the strategy calls for—and do it well. In today's automated world, these business processes rely on business systems. Therefore, a direct link exists between the success of business strategy and business systems. That is not to say great Read More
Addressing Strategy Management and the Balanced Scorecard
Organizations often see a significant gap between their strategic plans and their ability to execute them, and many try to implement scorecards to solve

branding strategy  Strategy Management and the Balanced Scorecard Addressing Strategy Management and the Balanced Scorecard If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Infor PM Strategic Management is a unique and innovative solution for implementing management systems that develop, communicate, monitor, and assess the implementation of strategy. It supports a range of methodologies, including the Balanced Scorecard . Source : Infor Read More
Epicor's Vision and Strategy for Cloud ERP
I recently had the opportunity, during Epicor’s global customer conference, to talk with Chad Meyer, director of product marketing, and he shared with me some

branding strategy  s Vision and Strategy for Cloud ERP I recently had the opportunity, during Epicor’s global customer conference, to talk with Chad Meyer, director of product marketing, and he shared with me some of the highlights of Epicor’s vision and strategy for cloud enterprise resource planning (ERP). Epicor has since 2010 offered a scaled-back Epicor Express Edition of the Epicor 9 (Epicor ERP) solution. The express edition is targeted at smaller businesses and delivered as multi-tenant Read More
Aligning Information Technology with Corporate Strategy
Aligning information technology (IT) with corporate strategy is key to maximizing the business impact of IT investments. Tree Top's structured process of

branding strategy  Information Technology with Corporate Strategy Introduction The role of information technology (IT) includes supporting corporate strategy. However, for many enterprises, connecting IT initiatives to corporate strategy has proven to be a challenge. Enterprise software vendor Intentia offers a tool that links the two, by way of key performance indicators and best practices. For better understanding of the connection between corporate strategy and business systems, a structured approach is Read More
Is Your Customer Strategy Aligned with Customer Experience
As product differentiations blur, companies are increasingly turning to create customer-centric organizational behavior to establish experience-based

branding strategy  Your Customer Strategy Aligned with Customer Experience As product differentiations blur, companies are increasingly turning to create customer-centric organizational behavior to establish experience-based differentiation (EBD) and remain competitive. This creates unique challenges while implementing a customer relationship management (CRM) strategy in multidepartment organizations with numerous customer touch points. This white paper aims to enable CRM strategy. Read More
Portal Strategy: One Vendor's Story and What It Means to You
Epicor is working with Microsoft so that portal adopters can benefit from SharePoint's models and access to other enterprise data.

branding strategy  Strategy: One Vendor's Story and What It Means to You Market Impact Epicor 's announcement to provide rich portal content and create a standardized platform using Microsoft .NET, combined with its overall strategy to burgeoning portal applications, and the dwindling number of viable portal providers, indicates two things: portals are becoming indisputably important, but they are not a viable market on their own—at they will not be able to sustain a vast number of players. Part two of the Epicor to Read More
Infor ION-izes its Open SOA Strategy - Part 1
2010 has certainly been an interesting (if not a crossroads) year for Infor. Namely, after a number of new high-profile hires at the beginning of the year

branding strategy  ION-izes its Open SOA Strategy - Part 1 2010 has certainly been an interesting (if not a crossroads) year for Infor . Namely, after a number of  new high-profile hires at the beginning of the year, which signalled Infor’s intention to be taken seriously , the vendor then entered an eerily quieter period of several months. Except for the ongoing  vocal marketing campaign entitled “Down with Big ERP” with witty cartoonish billboards and banners adorning major airports, magazines, web sites, Read More
Aligning Technology to Business Strategy: New Tools, Old Rules
Technology innovation continues at an incredible rate. Computing power, end user devices, networking and communication options, and software applications all

branding strategy   Read More

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others