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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 branding strategy


Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

branding strategy  Can You Afford It? Branding and Positioning: What's the Difference? And Can You Afford It? Featured Author - Lawson Abinanti - November 26, 2004 Originally published - December 15, 2003 Situation A few years ago, I had just finished an all day meeting with our company's new ad agency when I got an uneasy feeling that, despite the agreeable head nodding and diligent note-taking, we were not really synched up. My product marketing team had presented positioning statements for our product offerings in

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Recruitment and Staffing

Recruitment and Staffing functionality allows the user to select and hire the right people with the right skill sets, as well as track the information regarding their recruitment for later analysis. It covers criteria such as Organization Structures and Modeling, Corporate Branding, Sourcing, Applicant Tracking, Assessment and Selection, Governance and Compliance, Vendor Management Systems (VMS) Portal, Recruitment Analytics and Reporting, and Product Technology. 

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Documents related to » branding strategy

Web-site Strategy for Organizations in the Corporate Services Industry


As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.

branding strategy  functionality and interactivity; communicating branding and positioning clearly and consistently; creating a search engine-friendly layout conducive to motivating call to action; and streamlining data collection, storage and processing functionality via a website and its associated marketing tools, organisations in the Corporate Services industry will be more likely to enhance credibility, strengthen existing relationships, promote word of mouth, generate leads and improve operational efficiency, thereby Read More

Navision Software a/s: Mid-market iNvasion


Navision Software has established strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of the European and recently the U.S. ERP market. While Navision has done a respectable job establishing its U.S. network, it will face a fierce challenge from domestic competitors like Great Plains, Epicor Software, and Solomon Software.

branding strategy  Software has established strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of the European and recently the U.S. ERP market, with a large customer base and a developed partner channel within the industry. Concurrently with the componentization of its product suite, Navision has also developed a tightly integrated broad functional solution that matches the SMEs' needs. Navision Financials offers the Web Storefront, HR/Payroll, warehouse management system (WMS), and innate Read More

Infor24: Demystifying Infor’s Cloud Strategy - Part 2


Part 1 of this blog series started with the assertion that cloud computing is reaching mainstream adoption in the enterprise applications space. Indeed, virtually all renowned independent software vendors (ISVs) already offer or plan to offer some or all of their products as a service (on-demand software). My blog post then expanded onto some cloud computing definitions and nuances, to

branding strategy  with our  online support branding, Infor365 . PJ : What is Infor's approach to single-tenant, multi-tenant, private cloud, public cloud, hybrid cloud, “software + services,” and other concepts and nuances described in Part 1 ? In other words, which applications will be true multi-tenant  software as a service (SaaS)  and which will be single-tenant, and why? Infor/BR : The solutions offered under the Infor24 brand are multi-tenant enabled solutions. Infor will continue to offer other solution as Read More

Strategy: What Digital Business Service Providers Mean When They Say It


Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP) offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists. DBSP strategists take over where the traditional consultancy process lets go. They serve largely in the operational strategic role by taking the business idea to the step of design and architect to achieve deliverable capabilities. But they also do more.

branding strategy  users of the business, branding User Experience group which develops the user experience of the website ranging from sounds to other multimedia and image Technology - hardcore architects, systems analysts and programmers Producers - as with a movie set, these are the people who coordinate web designers and marketing, and orchestrate the creation of the e-business Currently, Razorfish has 35 people dedicated to its User Intelligence team, with regional centers in London and New York. The expertise of these Read More

Business Strategy, Business Processes, and Business Systems


Business strategy, a road map telling us how the business plans to be successful, does not guarantee success. Strategy execution requires business processes that do what the strategy calls for--and do it well. In today's automated world, these business processes rely on business systems. Therefore, a direct link exists between the success of business strategy and business systems. Poor systems are a frequent reason for the failure of a business strategy.

branding strategy  Strategy, Business Processes, and Business Systems Introduction Business strategy is a road map telling us how the business plans to be successful. But the best strategy does not guarantee success. Strategy execution requires business processes that do what the strategy calls for—and do it well. In today's automated world, these business processes rely on business systems. Therefore, a direct link exists between the success of business strategy and business systems. That is not to say great Read More

Addressing Strategy Management and the Balanced Scorecard


Organizations often see a significant gap between their strategic plans and their ability to execute them, and many try to implement scorecards to solve precisely this problem. Unfortunately, most organizations look solely at the warning lights (how close are expenses and revenue to budget) rather than focusing on where they want to go—and how they’re going to get there.

branding strategy  Strategy Management and the Balanced Scorecard Addressing Strategy Management and the Balanced Scorecard If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Infor PM Strategic Management is a unique and innovative solution for implementing management systems that develop, communicate, monitor, and assess the implementation of strategy. It supports a range of methodologies, including the Balanced Scorecard . Source : Infor Read More

Epicor's Vision and Strategy for Cloud ERP


I recently had the opportunity, during Epicor’s global customer conference, to talk with Chad Meyer, director of product marketing, and he shared with me some of the highlights of Epicor’s vision and strategy for cloud enterprise resource planning (ERP). Epicor has since 2010 offered a scaled-back Epicor Express Edition of the Epicor 9 (Epicor ERP) solution. The express edition is

branding strategy  s Vision and Strategy for Cloud ERP I recently had the opportunity, during Epicor’s global customer conference, to talk with Chad Meyer, director of product marketing, and he shared with me some of the highlights of Epicor’s vision and strategy for cloud enterprise resource planning (ERP). Epicor has since 2010 offered a scaled-back Epicor Express Edition of the Epicor 9 (Epicor ERP) solution. The express edition is targeted at smaller businesses and delivered as multi-tenant Read More

Aligning Information Technology with Corporate Strategy


Aligning information technology (IT) with corporate strategy is key to maximizing the business impact of IT investments. Tree Top's structured process of reviewing proposed IT investments will allow an enterprise to understand this alignment, and prioritize investments.

branding strategy  Information Technology with Corporate Strategy Introduction The role of information technology (IT) includes supporting corporate strategy. However, for many enterprises, connecting IT initiatives to corporate strategy has proven to be a challenge. Enterprise software vendor Intentia offers a tool that links the two, by way of key performance indicators and best practices. For better understanding of the connection between corporate strategy and business systems, a structured approach is Read More

Is Your Customer Strategy Aligned with Customer Experience


As product differentiations blur, companies are increasingly turning to create customer-centric organizational behavior to establish experience-based differentiation (EBD) and remain competitive. This creates unique challenges while implementing a customer relationship management (CRM) strategy in multidepartment organizations with numerous customer touch points. This white paper aims to enable CRM strategy.

branding strategy  Your Customer Strategy Aligned with Customer Experience As product differentiations blur, companies are increasingly turning to create customer-centric organizational behavior to establish experience-based differentiation (EBD) and remain competitive. This creates unique challenges while implementing a customer relationship management (CRM) strategy in multidepartment organizations with numerous customer touch points. This white paper aims to enable CRM strategy. Read More

Portal Strategy: One Vendor's Story and What It Means to You


Epicor is working with Microsoft so that portal adopters can benefit from SharePoint's models and access to other enterprise data.

branding strategy  Strategy: One Vendor's Story and What It Means to You Market Impact Epicor 's announcement to provide rich portal content and create a standardized platform using Microsoft .NET, combined with its overall strategy to burgeoning portal applications, and the dwindling number of viable portal providers, indicates two things: portals are becoming indisputably important, but they are not a viable market on their own—at they will not be able to sustain a vast number of players. Part two of the Epicor to Read More

Infor ION-izes its Open SOA Strategy - Part 1


2010 has certainly been an interesting (if not a crossroads) year for Infor. Namely, after a number of new high-profile hires at the beginning of the year, which signalled Infor’s intention to be taken seriously, the vendor then entered an eerily quieter period of several months. Except for the ongoing vocal marketing campaign entitled “Down with Big ERP” with witty

branding strategy  ION-izes its Open SOA Strategy - Part 1 2010 has certainly been an interesting (if not a crossroads) year for Infor . Namely, after a number of  new high-profile hires at the beginning of the year, which signalled Infor’s intention to be taken seriously , the vendor then entered an eerily quieter period of several months. Except for the ongoing  vocal marketing campaign entitled “Down with Big ERP” with witty cartoonish billboards and banners adorning major airports, magazines, web sites, Read More

Aligning Technology to Business Strategy: New Tools, Old Rules


Technology innovation continues at an incredible rate. Computing power, end user devices, networking and communication options, and software applications all offer new capabilities and options unimagined even five years ago. But the challenge remains the same as ever: how to select technology investments wisely? By following some basic guidelines, a company can help ensure its technology investments support business direction.

branding strategy   Read More