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 brand sales techniques


Converting Service Calls into Sales with Real-time Offer Management
To achieve sustainable success in selling a product or service, you only need to present the right offer to the right customer via the right channel@at the

brand sales techniques  improving service, and building brand value. As suggested above, another impor - tant step to address in early phases (comparable to the approach for any business systems implementation) is change management, where the central challenge is to introduce the sales role to service staff. Though the CEO may communicate that it’s become a competitive necessity that “everybody sells,” such a high-level proclamation alone is insufficient to ensure a well-managed transition. It’s essential to counter

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Browse RFP templates

Visit the TEC store for RFP templates that can save you weeks and months of requirements gathering, and help ensure the succes of your software selection project.

Browse Now
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Retailers, Consumers, and the Recession: Weathering the Storm


The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack of brand trust. So, how are retailers and consumers weathering the storm?

brand sales techniques  Foster increased loyalty Communicate brand trust Create a marketing campaign with a focus on sensory stimulants such as visualizations, sounds, scents, and touch Salesforce Productivity Provide customers with a great shopping experience Ensure your salespeople are working at maximum performance level Provide training to your sales force by keeping them constantly updated with changing trends Reducing Costs/Cost Management Use technology as a way to cut costs Create opportunities to produce innovative Read More

Cincom Asserts Expertise In CRM For Complex Manufacturers Part 2: Challenges and User Recommendations


While Cincom's solutions, services, experience and results should resonate well with in the complex manufacturing segment, it competes against a slew of companies with stronger brand names (not impeded by Cincom’s conservative tacit nature) and/or financial resources.

brand sales techniques  of companies with stronger brand names (not impeded by Cincom's conservative tacit nature) and/or financial resources. Many larger vendors with more resources and leading-edge technology have invaded Cincom's stronghold, and have also been closing the functional parity gap. The likes of SAP , Oracle , J.D. Edwards , Baan , Intentia , IFS and Western Data Systems ( WDS ), Epicor , Friedman Corporation , Made2Manage , Relevant Business Systems , MAPICS , Frontstep , and Lilly Software represent an army of c Read More

Interview with Mark Flaherty from InetSoft


InetSoft Technology is a business intelligence (BI) company that has been very active this year, focusing on the process of improving their entire BI solution and to gain presence in the market. Among other things, they recently upgraded their mapping capabilities in their Style Intelligence software, launched a free dashboard software application, and added support for  enterprise resource

brand sales techniques  Scope Free edition is brand new—it was launched this year. Visual Free is a Web-based visual analysis application, where you can load your data into our Visualize Free Web site and then perform interesting dimensional analysis. You have access to our state-of-the-art visual analysis engine to do things like multidimensional charting and different techniques of charting, which are not possible in applications like Microsoft’s Excel. This is really good for stepping into a lot of data to try to find Read More

The Alignment-focused Organization


To close the gap between strategy, risk, and execution, companies need to build strategic alignment across all aspects of the business. Learn how your company can benefit from deploying strategy management software as part of a larger corporate performance management solution—encompassing business planning and consolidation, profitability and cost management, spend analytics, and governance, risk, and compliance.

brand sales techniques  as a key focus, brand building might continue to take precedence over consolidating operations across various stores to reduce costs. At this stage of its growth, the company's failure to build operational efficiencies would be detrimental to its bottom line and long-term health, precluding national expansion. Strategy management software can automate the process of creating pathways and goal diagrams and centralizing them so that historical and up-to date versions are accessible to all. In addition, the Read More

Optimizing Sales Tax Exemption Management Strategy


Acquiring, validating, and managing sales tax and use tax exemption certificates can be challenging. However, the appropriate exemption certificate management (ECM) strategy can help avoid sales tax audit risk while lowering audit assessments and penalties. Learn how to find the right solution for your organization.

brand sales techniques  Sales Tax Exemption Management Strategy Acquiring, validating, and managing sales tax and use tax exemption certificates can be challenging. However, the appropriate exemption certificate management (ECM) strategy can help avoid sales tax audit risk while lowering audit assessments and penalties. Learn how to find the right solution for your organization. Read More

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value


Effective sales organizations do more than just meet revenue goals. They find new ways to achieve their goals while ensuring their sales professionals maintain focus on activities that foster profitable customer relationships. Learn how a customer relationship management (CRM) solution can help your sales force acquire and cultivate profitable customer relationships, use their time efficiently, and achieve top performance.

brand sales techniques  Maximize Profitability, Improve Performance, and Deliver Customer Value Effective sales organizations do more than just meet revenue goals. They find new ways to achieve their goals while ensuring their sales professionals maintain focus on activities that foster profitable customer relationships. Learn how a customer relationship management (CRM) solution can help your sales force acquire and cultivate profitable customer relationships, use their time efficiently, and achieve top performance. Read More

Varicent Sales Performance Management


Varicent SPM aligns sales performance with strategic objectives through pay-for-performance. It encompasses territory management, quota planning, incentive compensation management, and performance analytics. SPM spans across sales, employees, managers, and channels. Varicent SPM delivers technology that automates the assignment of territories, the collection and approval of quotas, and the administration and calculation of incentive compensation plans. It also examines sales performance and evaluates the effectiveness of incentive programs.  

brand sales techniques  Sales Performance Management Varicent SPM aligns sales performance with strategic objectives through pay-for-performance. It encompasses territory management, quota planning, incentive compensation management, and performance analytics. SPM spans across sales, employees, managers, and channels. Varicent SPM delivers technology that automates the assignment of territories, the collection and approval of quotas, and the administration and calculation of incentive compensation plans. It also examines Read More

Is Social Media Going to Kill Sales Cold Calling?


Are you still using cold calling for sales? Do you have a strategy when approaching potential customers over the phone or is it mostly a shot in the dark? Are you aware that you can use social media for sales, which has advantages over cold calling? In order to answer these questions, let’s take a look at how cold calling and social media can help you with three of the most important rules of

brand sales techniques  Social Media Going to Kill Sales Cold Calling? Are you still using cold calling for sales? Do you have a strategy when approaching potential customers over the phone or is it mostly a shot in the dark? Are you aware that you can use social media for sales, which has advantages over cold calling? In order to answer these questions, let’s take a look at how cold calling and social media can help you with three of the most important rules of selling. People Like to Buy—But Don’t Like to Be Sold People Read More

Case Study: Staples Brand Group


Staples Brand Group (SBG), the group responsible for products carrying the Staples brand name, offers a wide range of products, from items as simple as pencil leads to complex products such as ergonomic office chairs. Learn about the solutions SBG uses to drive global sourcing, track costs and shipments, and achieve the lowest possible product costs with 99 percent on-time deliveries across global suppliers and customers.

brand sales techniques  Study: Staples Brand Group Staples Brand Group (SBG), the group responsible for products carrying the Staples brand name, offers a wide range of products, from items as simple as pencil leads to complex products such as ergonomic office chairs. Learn about the solutions SBG uses to drive global sourcing, track costs and shipments, and achieve the lowest possible product costs with 99 percent on-time deliveries across global suppliers and customers. Read More

The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

brand sales techniques  Sales and Marketing Stimulus Package One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices. Read More

Web-enabled Sales Tactics


The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle experience at every point of contact.

brand sales techniques  enabled Sales Tactics Introduction The Internet has significantly changed the buying behavior of organizations seeking enterprise level solutions. In the first part of this series, The Web-enabled Sales Process we discussed the different stages in the new buy cycle, and the information that buyers consume to complete specific project tasks. Pre-Internet buyers relied on sales people to provide this information which gave sales people control of the process. Today, the information available on the Web Read More

Leveraging 3-D for Sales Automation


Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and new skills to close sales. A powerful new set of tools has taken its place in the salesperson’s arsenal: 3-D applications.

brand sales techniques  3-D for Sales Automation Originally published - November 9, 2007 The Googlization of information has leveled the playing field between sales representatives and prospects. With easy access to information, buyers are initiating purchasing cycles by performing extensive product research on the Internet long before inviting a sales representatives into the process. Increasingly, buyers today know as much, if not more, about the product and the competition's products as the seller knows. Product Read More

Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

brand sales techniques  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More

Sales & Operations Planning Summit - September 9/10, Boston MA


Sales & Operations Planning Summit – September 9/10, Boston MA. Don t miss out on the revolutionary ideas sparking innovation in your industry at the.

brand sales techniques  & Operations Planning Summit - September 9/10, Boston MA Don’t miss out on the revolutionary ideas sparking innovation in your industry at the Sales & Operations Planning Summit . At this exciting, one-of-a-kind summit, you’ll learn how to create S&OP excellence with optimal communication, collaboration, and co-ordination; align business objectives by creating a tighter and more unified forecast; ensure effective communications between forecasting, planning, and the supply chain; develop an Read More