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Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

brand management  value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More...
Learning Management Suite (LMS)
These are tools for managing, creating, scheduling training or learning in your organization. The terminology varies from vendor to vendor. Learning management systems (LMS) typically help to ma...
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Documents related to » brand management


Forever 21 Selects Kronos for Global Workforce Management
Kronos Inc., a provider of workforce management (WFM) software, keeps on posting great results due to growth in cloud deployments and brand new customer wins

brand management  in cloud deployments and brand new customer wins. Regarding the latter, Forever 21 , a specialty retailer of clothing and accessories,  selected Kronos as its global WFM solution  to address multinational needs and standardize its brand experience delivery across the world. Forever 21 will use Kronos time and attendance (T&A) and forecasting and scheduling solutions across 500 stores in Austria, Canada, China, France, Germany, Japan, Korea, the Netherlands, Spain, the U.K., and the U.S. The retailer Read More...
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis
A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around

brand management  Brand: Maintain and Grow Brand Value in a Time of Crisis A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them. Read More...
Case Study: Staples Brand Group
Staples Brand Group (SBG), the group responsible for products carrying the Staples brand name, offers a wide range of products, from items as simple as pencil

brand management  Study: Staples Brand Group Staples Brand Group (SBG), the group responsible for products carrying the Staples brand name, offers a wide range of products, from items as simple as pencil leads to complex products such as ergonomic office chairs. Learn about the solutions SBG uses to drive global sourcing, track costs and shipments, and achieve the lowest possible product costs with 99 percent on-time deliveries across global suppliers and customers. Read More...
The Case for Pricing Management
Savvy and dynamically optimized pricing can mean the difference between survival and failure. In many environments it might be smarter, quicker, and more useful

brand management  a preference for their brand in the supermarket. Therefore, pricing school milk programs at a break-even point means not losing money, if the supermarket market share increases. The trick is to know the price point that matches the break-even point, which requires a full understanding of cost, and therefore of price. Price optimization and demand management should have a bidirectional relationship. On one hand, actual customer demand must be an important input into the pricing process, which should be Read More...
Smartree Talent Management Suite
Smartree Talent Management Suite manage complex and resource-consuming processes like personnel administration, time registration, organisational charting

brand management  Talent Management Suite Smartree Talent Management Suite manage complex and resource-consuming processes like personnel administration, time registration, organisational charting, performance evaluation, training administration, recruitment and others, transforming them into effective and enjoyable activities, for which the administrative and bureaucratic aspects are fully carried out by computers, in a timely and accurate manner. Read More...
Business Process Management Notations within Business Process Management
Business process management notation (BPMN) is an initiative to increase standardization within process modeling. What are the principles of BPMN, and what is

brand management  Process Management Notations within Business Process Management Introduction Business process management notation (BPMN) is the latest standard for modeling business processes and Web services. The Business Process Management Initiative ( BPMI ) (www.bpmi.org) was established to develop, support, and encourage the use of BPMN. The BPMI Notation Working Group ( BPMN-WG ) worked for over two years to develop BPMN before its 1.0 release in May 2004. The primary goal of the BPMN initiative was to Read More...
Data Management and Analysis
From a business perspective, the role of data management and analysis is crucial. It is not only a resource for gathering new stores of static information; it

brand management  Management and Analysis From a business perspective, the role of data management and analysis is crucial. It is not only a resource for gathering new stores of static information; it is also a resource for acquiring knowledge and supporting the decisions companies need to make in all aspects of economic ventures, including mergers and acquisitions (M&As). For organizational growth, all requirements and opportunities must be accurately communicated throughout the value chain. All users—from end users Read More...
Top Three Learning Management Trends for 2011
Learning management is a growing market in certain geographical areas and within specific industries. The availability of mobile and collaborative learning

brand management  Three Learning Management Trends for 2011 Market Growth There’s no doubt that learning management is a growing market in certain areas of the globe, as well as within specific industries. And with more and more information available at our fingertips, many organizations are beginning to understand that adopting some type of learning platform, whether it’s classroom training, virtual classrooms, or a combination of the two (blended learning), is no longer a nicety, but a necessity for today’s Read More...
New Management at Manhattan Associates
ATLANTA, Georgia -- Manhattan Associates Inc. MANH, the global leader in best-of-breed warehouse and transportation management systems, announced the

brand management  Management at Manhattan Associates New Management at Manhattan Associates S. McVey - October 19th, 1999 Event Summary On October 18, Manhattan Associates, Inc. announced that Alan Dabbiere will abdicate his position as President and CEO of the Atlanta-based warehouse management system vendor. His replacement, Richard (Dick) M. Haddrill, joins Manhattan from Powerhouse Technologies, a diversified gaming technology company, where he occupied the chief executive position. Founder Dabbiere will continue in Read More...
Bizagi BPM Suite 9.1 Business Process Management Product Certification Report
Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The

brand management  BPM Suite 9.1 Business Process Management Product Certification Report Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for this BPM product's highlights, competitive analysis, product analysis, and in-depth BPM analyst Read More...
Systems Monitoring and Management: Vendor Evaluation Checklist
This systems’ monitoring and management vendor evaluation checklist from Uptime Software is designed to help IT managers and administrators as they search for

brand management  Monitoring and Management: Vendor Evaluation Checklist This systems’ monitoring and management vendor evaluation checklist from Uptime Software is designed to help IT managers and administrators as they search for the right solution. It is intended to be a generic list that can be updated, expanded, and customized depending on your exact requirements. You are welcome to edit and modify each of the items as you see fit. Read More...
Logility Voyager Solutions for Supply Chain Management (SCM) Certification Report
Logility Voyager Solutions is now TEC Certified for online evaluation of supply chain management solutions in the Supply Chain Management (SCM) Evaluation

brand management  Voyager Solutions for Supply Chain Management (SCM) Certification Report Logility Voyager Solutions is now TEC Certified for online evaluation of supply chain management solutions in the Supply Chain Management (SCM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst Read More...
Tenrox Project Workforce Management Certification Report: Project Portfolio Management (PPM) for Internal Departments
Tenrox Project Workforce Management is now TEC Certified for online evaluation of PPM solutions in the Project and Process Management Evaluation Center. The

brand management  Project Workforce Management Certification Report: Project Portfolio Management (PPM) for Internal Departments Tenrox Project Workforce Management is now TEC Certified for online evaluation of PPM solutions in the Project and Process Management Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product Read More...
Facilitating Compliance and Intelligent Information Management with Effective Database Management
Data breach is a very real problem in business today. Every day, organizations store massive amounts of data inside database tables—data ranging from credit

brand management  Compliance and Intelligent Information Management with Effective Database Management Data breach is a very real problem in business today. Every day, organizations store massive amounts of data inside database tables—data ranging from credit card transactions to product inventories. This valuable information is what runs the business. In order to protect this data and stay on top of compliance, an enterprise data management solution that respects information privacy regulations should be Read More...

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