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Abstract:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Excerpt related to
brand control:
... CRM). But CRM often falls short in exploiting the exponential growth of content associated with product
and brand marketing. By ...
Published:
2010-03-11
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Abstract:
Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off
amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a
liability. (...)
Excerpt related to
brand control:
... The US Centers for Disease Control and Prevention (CDC) reports that as many ...
image generated in the media), however, can turn an established brand asset into a ...
Published:
2006-11-02
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Abstract:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal
identity. (...)
Excerpt related to
brand control:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove th...
Published:
2003-03-14
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Abstract:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Excerpt related to
brand control:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Published:
2010-03-11
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Abstract:
Ensuring Food Safety and Brand Protection through Supply Chain Traceability.Reports and Other Software Program to Use In Your
System of Supply Chain Traceability. To ensure the safety of domestic and global food supplies, demands for brand protection
assurance are on the rise from customers in the food in (...)
Excerpt related to
brand control:
Ensuring Food Safety and Brand Protection through Supply Chain Traceability.Reports and Other Software Program to Use In Your
System of Supply Chai...
Published:
2010-03-11
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Abstract:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often
conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players
and intruders a run for their money. (...)
Excerpt related to
brand control:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (ie, often conflicting
IMPACT Encor...
Published:
2003-03-13
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Abstract:
Food processors need to consider the impact of recalls and other food safety issues on brand and revenue. Olin Thompson suggests
the four Ps. Food safety is in the news, and recalls are not uncommon. For the food processor, a well-publicized incident
can mean major damage to its brand and its revenue—an (...)
Excerpt related to
brand control:
Food processors need to consider the impact of recalls and other food safety issues on brand and revenue. Olin Thompson suggests
the four Ps. Food ...
Published:
2010-12-07
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Abstract:
Get the facts about PLM implementation. Download this case study for free. As a successful, rapidly growing apparel company
with seven separate divisions, Maggy London needed to streamline its product development lifecycle, improve communications,
and eliminate duplication of work. Find out how the compan (...)
Excerpt related to
brand control:
Get the facts about PLM implementation. Download this case study for free. As a successful, rapidly growing apparel company
with seven separate div...
Published:
2010-03-11
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Abstract:
J.D. Edwards & Company reported financial results for the first fiscal quarter ended January 31, 2000. (...)
Excerpt related to
brand control:
JD Edwards & Company reported financial results for the first fiscal quarter ended January 31, 2000.
Published:
2000-03-28
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Abstract:
Today, global manufacturers have all but abandoned traditional vertical supply chain management to adopt the more flexible
horizontal and virtual supply chain concepts. But in changing their business model, they have given up a fair amount of control
over their supply chain processes. (...)
Excerpt related to
brand control:
Today, global manufacturers have all but abandoned traditional vertical supply chain management to adopt the more flexible
horizontal and virtual ...
Published:
2009-08-10
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Abstract:
Overcoming Challenges in Collaborative Manufacturing Relationships. Find Free White Papers, Case Studies, and Other Resources
Related to the Collaborative Manufacturing Relationships. Manufacturers today must respond quickly to ever-changing customer
demands—while keeping costs low and efficiency hi (...)
Excerpt related to
brand control:
Overcoming Challenges in Collaborative Manufacturing Relationships. Source: Kinaxis. Document Type: White Paper Description:
Manufacturers ...
Published:
2010-03-11
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Abstract:
IBM still needs to convince users that it is nimble enough to handle the smaller projects prevalent in today’s cost-conscious
market, which may be a concern that is aggravated rather than alleviated by the acquisition. (...)
Excerpt related to
brand control:
IBM still needs to convince users that it is nimble enough to handle the smaller projects prevalent in today’s cost-conscious
market, which may be...
Published:
2002-08-28
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Abstract:
IBM still needs to convince users that it is nimble enough to handle the smaller projects prevalent in today’s cost-conscious
market, which may be a concern that is aggravated rather than alleviated by the acquisition. (...)
Excerpt related to
brand control:
IBM still needs to convince users that it is nimble enough to handle the smaller projects prevalent in today’s cost-conscious
market, which may be...
Published:
2002-08-28
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Abstract:
Enterprise application vendor JD Edwards has forged a number of alliances since September 1999 as the company looks to expand
the availability of its OneWorld product suite. While the best-of-breed approach has its merits, we believe it invariably
leads to additional integration costs and complicates ser (...)
Excerpt related to
brand control:
Enterprise application vendor JD Edwards has forged a number of alliances since September 1999 as the company looks to expand
the availability of ...
Published:
2000-04-11
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Abstract:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linked to the global sales force. SDMO Industries, a global manufacturer of power generators, sells its
broad product line through a variety of sales channels. Comm (...)
Excerpt related to
brand control:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linke...
Published:
2010-03-11
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Abstract:
Make up your own mind on food safety.Acquire IT reports in relation to process manufacturing. As a result of publicized food
contamination and product recalls, food safety regulations are under increasing scrutiny. Process manufacturers in the food
and beverage industry may soon be facing stricter rules. (...)
Excerpt related to
brand control:
... can prevent contamination by using existing technology to automate and ensure the effectiveness of the
hazard analysis and critical control point (HACCP) food ...
Published:
2010-03-11
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Abstract:
Response Management: Enabling a Demand-driven Supply Network. Get Advice Related to Demand-driven Supply Network and Response
Management. Customer and commercial demands are changing the way manufacturers manage their positions in the supply chain.
The financial impact on a company that is unable to respo (...)
Excerpt related to
brand control:
... Brand owners remain directly accountable for customer satisfaction, delivery performance,
their ... because they no longer have direct control over manufacturing ...
Published:
2010-03-11
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Abstract:
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route
of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined
the discussion on the topic of its current state of (...)
Excerpt related to
brand control:
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route
of writing analyses o...
Published:
2010-08-04
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Abstract:
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route
of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined
the discussion on the topic of its current state of (...)
Excerpt related to
brand control:
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route
of writing analyses o...
Published:
2010-08-04
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Abstract:
The ability to market and sell to expanding markets can easily exceed a company's ability to fulfill the demand along with
the expectations that are generated. (...)
Excerpt related to
brand control:
The ability to market and sell to expanding markets can easily exceed a company's ability to fulfill the demand along
with the expectations that a...
Published:
2003-04-30