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SYSPRO - Awaiting Positive IMPACT From Its Brand Unification Part Two: Market Impact
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company

brand control  under the common SYSPRO brand This is in addition to extending the scope of its product line to provide a comprehensive extended enterprise and supply chain solution. This is Part Two of a three-part note. Part One detailed recent SYSPRO announcements. Part Three will cover Challenges and make User Recommendations. Strengths Despite earlier dual monikers, SYSPRO product is one of the most widely used ERP solutions within the small-to-medium enterprises (SMEs), with over 6,000 customers, rendering it a ser Read More...
ERP for Municipalities
In this model, we assume the municipality controls water, sewers and roads. We assume also that it collects municipal or county taxes and manages many of its own assets such as vehicles and wate...
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Documents related to » brand control


The Four Ps of Food Safety
Food safety is in the news, and recalls are not uncommon. For the food processor, a well-publicized incident can mean major damage to its brand and its revenue

brand control  major damage to its brand and its revenue—and maybe the end of the company. The greater a food company’s risk, the greater the need for a proactive food safety strategy. Food safety strategy can be summarized with “the four Ps.” What’s the Risk? When it comes to food safety, not all products are equal. Some products are inherently at greater risk than others. The raw material or ingredients represent one factor of risk. Leafy green vegetables (remember the spinach scare) are considered the highe Read More...
How to (Ab)Use Your Employees as a Social Platform
Last month I came across Julie Bort's article Your Company Might Think It Can Control Your Facebook Account Soon, which depicted current social guidance efforts

brand control  to your employees: your brand is not necessarily the reason they are there. This means that you will be in the dark as far as market segmentation is concerned. And more importantly, it is harder to contain mishaps, as these communities are not constructed in a way that lets you perform damage control should an unfortunate event occur. And unfortunate things do happen, even when they are handled through a corporate social media account. See also: Here's Proof That Social Media Blunders Have Real Consequenc Read More...
Food Safety, Government Regulations, and Brand Protection
Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity

brand control  Safety, Government Regulations, and Brand Protection A 2005 survey of industry professionals by Food Processing Magazine ranked food safety as the number one plant-level concern (see figure). Of those surveyed, 85 percent stated they were taking additional steps to ensure food safety. The ranking of food safety as the primary concern is justified. Outcries against outbreaks of salmonella, Escherichia coli (E. coli), severe acute respiratory syndrome (SARS), bovine spongiform encephalopathy (also known as Read More...
Hitachi Rail Adopts PTC PLM Globally
At the upper-end of the product lifecycle management (PLM) software market, brand new deals are rare, and expanding business with existing customers is much

brand control  management (PLM) software market, brand new deals are rare, and expanding business with existing customers is much more common. To that end, PTC recently announced that Hitachi, Ltd. Rail Systems has selected the PTC Global Product Development solution based on PTC Windchill PLM technology as its single enterprise platform for global product development throughout its railway vehicle engineering and manufacturing business.   Hitachi, the only railway systems integrator in Japan, designs, manufactures, an Read More...
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

brand control  Space to Build a Brand At my firm we define positioning as a mental space that you can own with an idea that has compelling meaning to the recipient. It's in that mental space where the product's benefits and the customer's most important needs meet, and hopefully stick. Later in this column, I'll provide several experts' definitions of branding. First let's look at what we did to get accused of doing the branding for our agency, a well-know international firm. I tell my clients that ultimately, a Read More...
Implementing Medical Manufacturing Technology to Improve Operations and Control Costs
US manufacturers spend over $25 billion every year on product warranty claims. For medical equipment manufacturers, complex government regulations play a large

brand control  Medical Manufacturing Technology to Improve Operations and Control Costs US manufacturers spend over $25 billion every year on product warranty claims. For medical equipment manufacturers, complex government regulations play a large part in the rising costs of warranty. Learn how manufacturing technology can help improve product quality and minimize the burden of warranty costs by creating records that can be tapped by lawyers, or by the companies themselves, when faced with warranty issues. Read More...
Defense in Depth: Comprehensive Security with Authenticated Network Access Control
The greatest threat to the security of the modern network is complexity. Threats to network security almost always play on missed details in the design of a

brand control  in Depth: Comprehensive Security with Authenticated Network Access Control The greatest threat to the security of the modern network is complexity. Threats to network security almost always play on missed details in the design of a network or a piece of software. These overlooked details enable much larger and potentially devastating security breaches to occur. However, this threat can be countered with a well designed network and vigilant safeguards. Read More...
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

brand control  value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More...
TEAM Truck Case Study: Finding Visibility, Flexibility and Control with MaaS360


brand control  Truck Case Study: Finding Visibility, Flexibility and Control with MaaS360 Read More...
10 Tips for Building a Real-time Weight Control System
It can be a real problem keeping prices competitive when manufacturing costs are soaring. Over-pack and giveaway can be a huge drain on company profits. However

brand control  Tips for Building a Real-time Weight Control System It can be a real problem keeping prices competitive when manufacturing costs are soaring. Over-pack and giveaway can be a huge drain on company profits. However, real-time weight control software can pay tremendous dividends if implemented properly. Integrating a weight control database into an existing system can reduce errors, “fool-proof” data collection, and shift the system from reactive to proactive. Read More...
Kayalar Chemicals Ensures Cost and Budget Control Through Microsoft ERP (Dynamics AX)


brand control  Chemicals Ensures Cost and Budget Control Through Microsoft ERP (Dynamics AX) Read More...
SAP Institutes Control Center Approach for Premium Implementations and Operations
A common myth in the enterprise applications space is that ongoing support and maintenance are only about “keeping the lights on.” Rather, support and

brand control  Institutes Control Center Approach for Premium Implementations and Operations A common myth in the enterprise applications space is that ongoing support and maintenance are only about “keeping the lights on.” Rather, support and maintenance should be innovation enablers to help companies become agile real-time enterprises, by more quickly deploying new capabilities and business models. Innovation cycles are becoming shorter, so the ability to maintain a competitive edge often depends on quickly Read More...
Case Study: Enterprise Cost Control Simplifies the Complex
Wellman Thermal, a make-to-contract (MTC) manufacturer of boilers and industrial furnaces, needed an information system to record actual costs and allocate

brand control  Study: Enterprise Cost Control Simplifies the Complex Wellman Thermal, a make-to-contract (MTC) manufacturer of boilers and industrial furnaces, needed an information system to record actual costs and allocate resources for each project from beginning to end. It also wanted help forecasting the outcome of individual projects. The system Wellman implemented allows the company better control of factory capacity planning and high visibility into operations. Get the details. Read More...
Identifying Critical Change Control Failure Points
There are key systems in every infrastructure where unapproved change can pose significant business risk. These guidelines show you how to properly categorize

brand control  Critical Change Control Failure Points There are key systems in every infrastructure where unapproved change can pose significant business risk. These guidelines show you how to properly categorize these systems in order to identify those that have risk characteristics. By learning how to identify critical change control failure points in your infrastructure, you reduce the threat of costly downtime, potential security breaches, and compliance weaknesses. Read More...

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