-
Abstract:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current
XA client base, which is the must for the long-term via (...)
Excerpt related to
brand channel marketing:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives...
Published:
2001-10-08
-
Abstract:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The
current market trend is towards vendors that can provide comprehensive solutions for small and medium-sized companies with
a justifiable return on investment (ROI), and SYSPRO seems to (...)
Excerpt related to
brand channel marketing:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current
market trend is t...
Published:
2003-03-15
-
Abstract:
Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses.
This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products
to external audiences. Know the value of the Extended (...)
Excerpt related to
brand channel marketing:
... Enterprise in Action: Promoting Brand Image, Increasing ... Customer
Relationship Management (CRM), Channel Management, Marketing Automation, Advertising ...
Published:
2011-03-01
-
Abstract:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing
activities and integrate all company functions. Cu (...)
Excerpt related to
brand channel marketing:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run...
Published:
2010-03-11
-
Abstract:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linked to the global sales force. SDMO Industries, a global manufacturer of power generators, sells its
broad product line through a variety of sales channels. Comm (...)
Excerpt related to
brand channel marketing:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linke...
Published:
2010-03-11
-
Abstract:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with
those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management
due to poor visibility. (...)
Excerpt related to
brand channel marketing:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those
of their partners a...
Published:
2003-05-03
-
Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
brand channel marketing:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
-
Abstract:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal
identity. (...)
Excerpt related to
brand channel marketing:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove th...
Published:
2003-03-14
-
Abstract:
Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach
and nurture them. With so much business going through indirect sales channels in the next five years, the need for some form
of partner relationship management (PRM) should not be (...)
Excerpt related to
brand channel marketing:
Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach
and nurture them. Wit...
Published:
2004-03-06
-
Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
brand channel marketing:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26
-
Abstract:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of
identifying pains associated with business processes, i (...)
Excerpt related to
brand channel marketing:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B ...
Published:
2010-03-11
-
Abstract:
Still, although it is indisputably better that Agilisys had not stayed any longer under a parent that did not quite fathom
its direction, and had even imposed a heavy overhead burden on it to be part of that company, and hindered its growth, the
company faces both new and many old challenges. (...)
Excerpt related to
brand channel marketing:
Still, although it is indisputably better that Agilisys had not stayed any longer under a parent that did not quite fathom
its direction, and had ...
Published:
2002-10-16
-
Abstract:
Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of
the ERP market, with a large and loyal customer base and a uniquely developed, extensive partner channel within the industry.
A long presence on Microsoft's platforms ensures that R&a (...)
Excerpt related to
brand channel marketing:
Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of
the ERP market, with a l...
Published:
1999-12-01
-
Abstract:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors
(ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy,
providing stronger opportunities for partners to align (...)
Excerpt related to
brand channel marketing:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV)
and value-added res...
Published:
2005-08-24
-
Abstract:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct and indirect, engaging a number of resellers and executing an aggressive, enticing marketing program,
although not at the expense of profit margins. (...)
Excerpt related to
brand channel marketing:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct ...
Published:
2002-07-16
-
Abstract:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct and indirect, engaging a number of resellers and executing an aggressive, enticing marketing program,
although not at the expense of profit margins. (...)
Excerpt related to
brand channel marketing:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct ...
Published:
2002-07-16
-
Abstract:
Despite notable functional and technological initiatives, the challenge for Epicor and its affiliate channel also remains
the management of multiple flagship ERP product lines. Also, while the products may have their separate niches, they will
in many more instances be similar enough to confuse former se (...)
Excerpt related to
brand channel marketing:
Despite notable functional and technological initiatives, the challenge for Epicor and its affiliate channel also remains
the management of multip...
Published:
2003-08-25
-
Abstract:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its
product information management (PIM) and data synchronization tools. (...)
Excerpt related to
brand channel marketing:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its product
information manag...
Published:
2004-03-12
-
Abstract:
New Hampshire’s “Taylor Group” changes its name, builds a 93,000 square foot data center and lays out a plan to leverage
13 years of application experience to promote its ASP solution. (...)
Excerpt related to
brand channel marketing:
New Hampshire’s “Taylor Group” changes its name, builds a 93000 square foot data center and lays out a plan to leverage 13
years of application e...
Published:
2000-05-08
-
Abstract:
Turn the Internet into a Strategic Sales and Interaction Channel. Reports and Other Software to Use In Your System and to
reach a Strategic Sales and Interaction Channel. With the emergence of the Internet, the business environment has changed
for many organizations, and will change to an even greater ext (...)
Excerpt related to
brand channel marketing:
Turn the Internet into a Strategic Sales and Interaction Channel. Reports and Other Software to Use In Your System and to
reach a Strategic Sales a...
Published:
2010-03-11