-
Abstract:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current
XA client base, which is the must for the long-term via (...)
Excerpt related to
brand channel management:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives...
Published:
2001-10-08
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Abstract:
Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses.
This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products
to external audiences. Know the value of the Extended (...)
Excerpt related to
brand channel management:
... The Extended Enterprise in Action: Promoting Brand Image, Increasing ...
Topics: Customer Relationship Management (CRM), Channel Management, Marketing
Automation ...
Published:
2011-03-01
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Abstract:
Intense product architecture rejuvenation, functional enhancements cycles, and market consolidation exert pressure on all
mid-market vendors offering ERP and warehouse management solutions. Adonix must carefully allot research and development funds
and screen its new assets to increase its competitive ed (...)
Excerpt related to
brand channel management:
Intense product architecture rejuvenation, functional enhancements cycles, and market consolidation exert pressure on all
mid-market vendors offer...
Published:
2005-09-22
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Abstract:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The
current market trend is towards vendors that can provide comprehensive solutions for small and medium-sized companies with
a justifiable return on investment (ROI), and SYSPRO seems to (...)
Excerpt related to
brand channel management:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current
market trend is t...
Published:
2003-03-15
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Abstract:
As the creator of performance apparel, Under Armour has become the fastest-growing designer and distributor of its category
of apparel in the world. In 2005, to sustain growth and compete on a global scale, it needed a flexible IT landscape that
could offer better visibility to data and scale over time. (...)
Excerpt related to
brand channel management:
Under Armour Inc.: A SAP Business Transformation Study. Source: SAP. Document Type: Case Study Description: As the creator
of performance ...
Published:
2010-03-11
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Abstract:
HAHT PIM is a strategic solution designed to meet current and evolving standards for collaborative trading. It empowers manufacturers
to manage product information and optimize product data synchronization from product launch through to sunset via the automation
of internal and external business processe (...)
Excerpt related to
brand channel management:
HAHT PIM is a strategic solution designed to meet current and evolving standards for collaborative trading. It empowers manufacturers
to manage pr...
Published:
2004-03-10
-
Abstract:
Jamcracker, an ASP providing business services for HR management, expense management and sales force automation solutions
has announced a new program to increase sales. Jamcracker’s Channel Program offers sales and implementation training to its
new channel partners. (...)
Excerpt related to
brand channel management:
Jamcracker, an ASP providing business services for HR management, expense management and sales force automation solutions
has announced a new prog...
Published:
2000-08-09
-
Excerpt related to
brand channel management:
... Ironically, Click Commerce has now been stripped of its name and pruned down to its original channel
management business, under a new brand name (Requisite ...
Published:
2009-07-28
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Abstract:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with
those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management
due to poor visibility. (...)
Excerpt related to
brand channel management:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those
of their partners a...
Published:
2003-05-03
-
Abstract:
The requirement for robust PCM is finally being recognized among chief information officers (CIO) and IT managers, who are
looking to create and manage a centralized repository of rich product content, and also by many enterprise vendors. (...)
Excerpt related to
brand channel management:
... many retailers, vendors, suppliers, and brand manufacturers have ...
design, financial settlement, fulfillment, resellers and channel management, logistics,
and ...
Published:
2004-11-12
-
Abstract:
ERP vendors are making their way into the retail market by bundling, acquiring point solutions or partnering strategically
to embed retail-specific functions within their suites. Like in all other enterprise applications markets, eventually, albeit
not any time soon, the retail market too will come to a (...)
Excerpt related to
brand channel management:
ERP vendors are making their way into the retail market by bundling, acquiring point solutions or partnering strategically
to embed retail-specifi...
Published:
2004-09-14
-
Abstract:
Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach
and nurture them. With so much business going through indirect sales channels in the next five years, the need for some form
of partner relationship management (PRM) should not be (...)
Excerpt related to
brand channel management:
Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach
and nurture them. Wit...
Published:
2004-03-06
-
Abstract:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linked to the global sales force. SDMO Industries, a global manufacturer of power generators, sells its
broad product line through a variety of sales channels. Comm (...)
Excerpt related to
brand channel management:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linke...
Published:
2010-03-11
-
Abstract:
The imperative to respond to constantly-evolving customer requirements more efficiently is driving retailers to look at applications
giants to provide standardized software that provides flexible, integrated demand intelligence. (...)
Excerpt related to
brand channel management:
The imperative to respond to constantly-evolving customer requirements more efficiently is driving retailers to look at applications
giants to pro...
Published:
2006-05-04
-
Abstract:
Click Commerce, a provider of partner relationship management (PRM) software for the Global 2000 companies, announced it
reached an agreement in principle to acquire Allegis Corporation. However, despite a good fit at first glance and improved
cross-selling opportunity, some challenges and product gaps a (...)
Excerpt related to
brand channel management:
Click Commerce, a provider of partner relationship management (PRM) software for the Global 2000 companies, announced it reached
an agreement in p...
Published:
2003-05-05
-
Abstract:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its
product information management (PIM) and data synchronization tools. (...)
Excerpt related to
brand channel management:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its product
information manag...
Published:
2004-03-12
-
Excerpt related to
brand channel management:
... two operate under TravelPort, but have both retained their brand names ...
online third party reservation sites, hotels also need channel management software such
...
Published:
2008-08-05
-
Abstract:
Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of
the ERP market, with a large and loyal customer base and a uniquely developed, extensive partner channel within the industry.
A long presence on Microsoft's platforms ensures that R&a (...)
Excerpt related to
brand channel management:
Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of
the ERP market, with a l...
Published:
1999-12-01
-
Abstract:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal
identity. (...)
Excerpt related to
brand channel management:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove th...
Published:
2003-03-14
-
Excerpt related to
brand channel management:
... Last but not least, the Channel Management module facilitates a collaborative
exchange of information between the brand owner and its network of distributors. ...
Published:
2011-05-05