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MAPICS Unifies The Brand And Interacts For CRM Solutions
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with
Unifies The Brand And Interacts For CRM Solutions Event Summary On August 27, MAPICS, Inc . (NASDAQ: MAPX), a global provider of extended ERP applications for mid-sized manufacturers, and Interact Commerce Corporation , a division of the Sage Group Plc . and the provider of SalesLogix, possibly the leading small business and mid-market CRM product, and ACT! , one of the best-selling contact manager products, announced a partnership that will expand the CRM capabilities offered through MAPICS ERP for
Discrete Enterprise Resource Planning (Discrete ERP) RFI / RFP Template
Financials, Human Resources, Manufacturing Management, Inventory Management, Purchasing Management, Quality Management, Sales Management, Product Technology
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Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can
Space to Build a Brand At my firm we define positioning as a mental space that you can own with an idea that has compelling meaning to the recipient. It's in that mental space where the product's benefits and the customer's most important needs meet, and hopefully stick. Later in this column, I'll provide several experts' definitions of branding. First let's look at what we did to get accused of doing the branding for our agency, a well-know international firm. I tell my clients that ultimately, a
Netsize Mobile Marketing Survey 2009
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Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer
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Dynamic Content in Action: DiscountBeautyCenter.com Case Study
DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns
an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns. Although the company previously had good results with Listrak’s batch and blast e-mail campaigns, it hoped that dynamic content e-mail would increase customer response and return on investment (ROI). Find out how it launched its most successful campaign ever.
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Infor Opens HQ in New York, and Reveals New Brand
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Social Media for Lead Generation
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Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a
Loyalty Management: Strengthen the Brand and Improve Customer Retention Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience.
Hitachi Rail Adopts PTC PLM Globally
At the upper-end of the product lifecycle management (PLM) software market, brand new deals are rare, and expanding business with existing customers is much
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Social Customer Suite
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IBM Aims Renamed UNIX Server at Sun
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QAD Ready for Life Sciences Manufacturing Needs
Life sciences manufacturing has been a hot vertical for QAD, both in terms of upgrading existing customers to the cloud and winning brand new cloud enterprise
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E2open Buys icon-scm, Makes Waves in Supply Chain Space
E2open and icon-scm have just combined to create a collaborative planning and execution software stalwart, enabling brand owners and their trading partners to
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