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MAPICS Unifies The Brand And Interacts For CRM Solutions
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with

brand campaigns  Unifies The Brand And Interacts For CRM Solutions Event Summary On August 27, MAPICS, Inc . (NASDAQ: MAPX), a global provider of extended ERP applications for mid-sized manufacturers, and Interact Commerce Corporation , a division of the Sage Group Plc . and the provider of SalesLogix, possibly the leading small business and mid-market CRM product, and ACT! , one of the best-selling contact manager products, announced a partnership that will expand the CRM capabilities offered through MAPICS ERP for Read More
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Documents related to » brand campaigns


Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

brand campaigns  to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

brand campaigns  marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More
Dynamic Content in Action: DiscountBeautyCenter.com Case Study
DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns

brand campaigns  an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns. Although the company previously had good results with Listrak’s batch and blast e-mail campaigns, it hoped that dynamic content e-mail would increase customer response and return on investment (ROI). Find out how it launched its most successful campaign ever. Read More
ShopIgniter Introduces New Update to Igniter
ShopIgniter has announced an updated version of its Igniter platform. The solution supports brand advertising to social and mobile consumers, and consequently

brand campaigns  . The solution supports brand advertising to social and mobile consumers, and consequently allows marketers to create, manage, and measure rich social media advertising campaigns. By using typical social media functions such as search, engage, share, and comment, Igniter attempts to generate business opportunities or leads for its clients. Key capabilities include: Rich media posts:  video carousels, lookbooks, jukeboxes, live streams, single product and collection explorers, shoppable video. Rich Read More
NextPage Security
Documents provide tangible evidence of decisions and agreements. They contain crucial intellectual capital. And they make key contributions to your brand. As a

brand campaigns  key contributions to your brand. As a result, your organization invests significant resources to create processes for protecting critical documents and managing associated business risks. That’s why your document security services need to work within your environment to enhance existing security processes and technologies. Read More
Crowdtap
The Crowdtap Influencer Marketing platform offers enterprises the option to identify brand aficionados. In so doing, businesses can gather real-time feedback

brand campaigns  the option to identify brand aficionados. In so doing, businesses can gather real-time feedback and be able to mobilize these people as brand advocates. Social marketing means peer-to-peer marketing, as people tend to trust an acquaintance's recommendation more than a business's promotional messages. Crowdtap's platform takes advantage of this human characteristic and supports enterprises in their efforts to mobilize peer influencers. Read More
Space: The Final Frontier How Retailers Make Shelf Space Allocation Decisions
In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners that make them more and more

brand campaigns  which further strengthens their brand and volumes. Marginal performers are starved out of the system. This study confirms one of ChainLink Research's key tenets: Winners and losers are determined by how well each player manages the links with trading partners (see figure 1). Disconnects in processes, perceptions, and dialogues between trading partners are a major cause of problems and competitive disadvantages. Figure 1 The survey showed that suppliers often underestimate the importance of yield to Read More
Life is good Relies on attune Consulting to Manage SAP AFS
attune Consulting, a focused solutions provider to the fashion and lifestyle industries, recently announced its successful partnership with lifestyle brand Life

brand campaigns  successful partnership with lifestyle brand Life is good . Life is good products are sold in approximately 3,500 retail stores in the U.S., and the company additionally operates a successful direct-to-consumer business.   Established in 2006 as an SAP solution provider for manufacturers, brand owners, and retailers, attune has worked with about 100 fashion and lifestyle companies using both SAP Apparel and Footwear (AFS) and other systems.   attune initially engaged with Life is good in 2007 to execute Read More
Oracle Releases Mobile Updates for Its PeopleSoft Campus Solutions Suite
Oracle has released new mobile functionality for PeopleSoft Campus Solutions addressing institutional expectations to brand, customize, and extend the

brand campaigns  addressing institutional expectations to brand, customize, and extend the smartphone application for its students.  The mobile enhancements were developed using Oracle’s Continuous Delivery Model, which protects higher education institutions from disruptive major upgrades by delivering features packs that provide new functionality for immediate needs. By taking advantage of Oracle Application Development Framework (ADF) Mobile, which comes with the suite, colleges and universities are able to extend Read More
Ring the Bell: Tableau Goes Public
Sporting a brand new stock symbol (NYSE: DATA), Tableau Software, the Seattle-based analytics and visualization software provider announced the pricing of its

brand campaigns  Goes Public Sporting a brand new stock symbol (NYSE: DATA), Tableau Software, the Seattle-based analytics and visualization software provider announced the pricing of its initial public offering of its 8.2 million Class A shares. At a public price of $31 per share, 5 million shares are being offered by Tableau Software and 3.2 million shares are being offered by other selling stockholders. Acting as lead joint book-running managers for the offering are Goldman, Sachs & Co and Morgan Stanley & CO, Read More
3 Microsoft Shop Myths Dispelled?
Here’s the context: You’re selecting an ERP system. Your office is standardized on Windows and MS Office Suite. Should you select MS Dynamics and become a full

brand campaigns  listening. * Myth #2: Brand Power Rules True: Everybody’s heard of Microsoft . Brand power may be a significant influence for decision makers during software selection. Here’s a true story: after one company’s well-rounded selection process, the selected vendor was proposed to the board for final approval—but was rejected due to the board members’ unfamiliarity with the brand name. Brand has become such a big influence on consumer behavior that even software selection (which is supposed to be a Read More
King Fish Media
King Fish Media creates marketing programs. The company@s work includes content development, publishing, social media campaigns, marketing research, webcasting,

brand campaigns   Read More
The Extended Enterprise in Action: Promoting Brand Image, Increasing Customer Retention, Boosting Agility, Improving Business Performance
Building on the limitations of traditional learning management systems—e.g., in federating information to external reps, SumTotal’s Extended Enterprise solution

brand campaigns  Enterprise in Action: Promoting Brand Image, Increasing Customer Retention, Boosting Agility, Improving Business Performance Building on the limitations of traditional learning management systems—e.g., in federating information to external reps, SumTotal’s Extended Enterprise solution can bring about the efficient delivery of knowledge for the strategic purpose of transforming business performance. See how this platform can help specific verticals, such as financial services/insurance, promote and Read More

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