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MAPICS Unifies The Brand And Interacts For CRM Solutions
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with

brand campaigns  Unifies The Brand And Interacts For CRM Solutions Event Summary On August 27, MAPICS, Inc . (NASDAQ: MAPX), a global provider of extended ERP applications for mid-sized manufacturers, and Interact Commerce Corporation , a division of the Sage Group Plc . and the provider of SalesLogix, possibly the leading small business and mid-market CRM product, and ACT! , one of the best-selling contact manager products, announced a partnership that will expand the CRM capabilities offered through MAPICS ERP for Read More

Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » brand campaigns


Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

brand campaigns  Space to Build a Brand At my firm we define positioning as a mental space that you can own with an idea that has compelling meaning to the recipient. It's in that mental space where the product's benefits and the customer's most important needs meet, and hopefully stick. Later in this column, I'll provide several experts' definitions of branding. First let's look at what we did to get accused of doing the branding for our agency, a well-know international firm. I tell my clients that ultimately, a Read More
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

brand campaigns  Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

brand campaigns  to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More
Dynamic Content in Action: DiscountBeautyCenter.com Case Study
DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns

brand campaigns  an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns. Although the company previously had good results with Listrak’s batch and blast e-mail campaigns, it hoped that dynamic content e-mail would increase customer response and return on investment (ROI). Find out how it launched its most successful campaign ever. Read More
CQ5
Adobe CQ5 is a Web content management (WCM) solution that provides functionality for creating, analyzing, and optimizing Web site content, campaigns, and

brand campaigns  multilingual content and global brand messaging across local market Web presences, and creating and testing real-time changes to customer segmentation and content targeting rules. Read More
Infor Opens HQ in New York, and Reveals New Brand
What was alluded to at the Inforum 2012 conference back in April 2012 (and talked about for the last several months in the media) finally took place on October

brand campaigns  York, and Reveals New Brand What was alluded to at the Inforum 2012 conference back in April 2012 (and talked about for the last several months in the media) finally took place on October 18, 2012, when Infor announced the grand opening of its new headquarters in New York City. This move not only announced the vendor’s new “digs,” but also introduced Infor’s new brand. The related press release briefly touched on Hook & Loop—Infor’s new in-house design agency. In addition, Infor revealed the Read More
Social Media for Lead Generation
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and

brand campaigns  Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More
Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a

brand campaigns  Loyalty Management: Strengthen the Brand and Improve Customer Retention Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience. Read More
Hitachi Rail Adopts PTC PLM Globally
At the upper-end of the product lifecycle management (PLM) software market, brand new deals are rare, and expanding business with existing customers is much

brand campaigns  management (PLM) software market, brand new deals are rare, and expanding business with existing customers is much more common. To that end, PTC recently announced that Hitachi, Ltd. Rail Systems has selected the PTC Global Product Development solution based on PTC Windchill PLM technology as its single enterprise platform for global product development throughout its railway vehicle engineering and manufacturing business.   Hitachi, the only railway systems integrator in Japan, designs, manufactures, Read More
Social Customer Suite
Lithium@s Social Customer Suite powers customer experiences, helping companies to build brand nations and online communities of customers. @

brand campaigns  helping companies to build brand nations and online communities of customers. Read More
IBM Aims Renamed UNIX Server at Sun
In the latest phase of its campaign to unseat Sun as the dominant Internet server brand, IBM has released a slew of performance benchmarks for its 'eServer

brand campaigns   Read More
QAD Ready for Life Sciences Manufacturing Needs
Life sciences manufacturing has been a hot vertical for QAD, both in terms of upgrading existing customers to the cloud and winning brand new cloud enterprise

brand campaigns  the cloud and winning brand new cloud enterprise resource planning (ERP) customers. Most recently, Facet Technologies, an FDA-registered, ISO 13485:2003-certified engineering and contract manufacturing company, deployed QAD Cloud ERP to meet current and anticipated production needs . Facet specializes in manufacturing lancing devices, lancets for blood glucose testing, and insulin injection pen needles for its global life science company customers.   Following a comprehensive search of potential Read More
E2open Buys icon-scm, Makes Waves in Supply Chain Space
E2open and icon-scm have just combined to create a collaborative planning and execution software stalwart, enabling brand owners and their trading partners to

brand campaigns  execution software stalwart, enabling brand owners and their trading partners to work together to improve their supply chain performance by continuously solving real problems with better information. The transaction, valued at approximately $34 million in total (more than three times icon-scm’s revenues), represents an important component of E2open’s mission to redefine traditional supply chain management (SCM) with strategic, cloud-based solutions designed to facilitate collaboration across today’s Read More

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