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Documents related to » brand campaigns


How to Create a Bullet-proof Control Phase—Why Six Sigma Campaigns Lose Steam and What You Can Do about It
Most people recognize that a robust control phase is the key practice separating Six Sigma from other process control methodologies. Unfortunately, many Six Sigma programs do not practice a robust control phase—with the result that old habits take over, and improvements gradually degrade. Worse, nobody even knows it happened! Why would well-intentioned people allow this to happen?

BRAND CAMPAIGNS: How to Create a Bullet-proof Control Phase—Why Six Sigma Campaigns Lose Steam and What You Can Do about It How to Create a Bullet-proof Control Phase—Why Six Sigma Campaigns Lose Steam and What You Can Do about It Source: Hertzler Systems Document Type: White Paper Description: Most people recognize that a robust control phase is the key practice separating Six Sigma from other process control methodologies. Unfortunately, many Six Sigma programs do not practice a robust control phase—with the
4/25/2007 10:45:00 AM

Case Study: Staples Brand Group
Staples Brand Group (SBG), the group responsible for products carrying the Staples brand name, offers a wide range of products, from items as simple as pencil leads to complex products such as ergonomic office chairs. Learn about the solutions SBG uses to drive global sourcing, track costs and shipments, and achieve the lowest possible product costs with 99 percent on-time deliveries across global suppliers and customers.

BRAND CAMPAIGNS: Case Study: Staples Brand Group Case Study: Staples Brand Group Source: Arigo Document Type: Case Study Description: Staples Brand Group (SBG), the group responsible for products carrying the Staples brand name, offers a wide range of products, from items as simple as pencil leads to complex products such as ergonomic office chairs. Learn about the solutions SBG uses to drive global sourcing, track costs and shipments, and achieve the lowest possible product costs with 99 percent on-time deliveries across
2/1/2010 4:59:00 PM

Food Safety, Government Regulations, and Brand Protection
Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.

BRAND CAMPAIGNS: Safety, Government Regulations, and Brand Protection Food Safety, Government Regulations, and Brand Protection Olin Thompson and P.J. Jakovljevic - November 2, 2006 Read Comments A 2005 survey of industry professionals by Food Processing Magazine ranked food safety as the number one plant-level concern (see figure). Of those surveyed, 85 percent stated they were taking additional steps to ensure food safety. The ranking of food safety as the primary concern is justified. Outcries against outbreaks of
11/2/2006

SYSPRO - Awaiting Positive IMPACT From Its Brand Unification
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.

BRAND CAMPAIGNS: Positive IMPACT From Its Brand Unification SYSPRO - Awaiting Positive IMPACT From Its Brand Unification P.J. Jakovljevic - March 13, 2003 Read Comments Event Summary Last fall, SYSPRO , a privately held global provider of broad enterprise software for small to medium enterprises (SMEs), with its US headquarters in Costa Mesa, CA ( www.syspro.com ), announced a new global brand, representing the culmination of more than 18 months of extensive internal market research and preparation. To optimize brand
3/13/2003

Private Label: The competitive Edge to Retail Branding Integrity
Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the brand.

By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the CPG brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the brand can tarnish the brand and, in many cases, have severe economic implications across the whole range of products sold.

Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the brand integrity strategies used today by some of the most successful Private Label retailers.


BRAND CAMPAIGNS: associated with the CPG brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the brand can tarnish the brand and, in many cases, have severe economic implications across the whole range of products sold. Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the brand integrity strategies used today by some
6/28/2005 3:16:00 PM

Winning your market with messaging that matters » The TEC Blog
as not just a branding exercise, but a powerful tool in the nuts and bolts of campaign creation and process. My own definition: “Positioning” is what you CHOOSE to say about anything —your product, service, sales call, or girlfriend. Let’s start with a background story: Years ago, working in the creative department of a newspaper publisher in Edmonton, I was asked to help save a large account who was threatening to pull his advertising. “Make it work,” commanded the publisher. With that, his

BRAND CAMPAIGNS: advertiser, advertising, advertising agencies, campaigns, e marketing, IT marketing, Marketing, marketing decisions, Marketing Sherpa, marketing strategy, marketing tools, positioning, sales process, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
31-05-2010

Adonix Grows Roots Against The OddsPart 2: Challenges and User Recommendations
Adonix often comes ahead of larger global players in terms of functional fit, pricing, and understanding of the local requirements in the distribution area. The company still faces challenges presented by limited financial resources to adequately fund multiple key strategic initiatives including brand marketing, undeveloped global channel and brand recognition, and formidable competition within the market of Adonix’ future expansion focus (particularly the North American market).

BRAND CAMPAIGNS: key strategic initiatives including brand marketing, undeveloped global channel and brand recognition, and formidable competition within the market of Adonix future expansion focus (particularly the North American market) are the challenges the company has yet to overcome. The company has another predicament to solve in the conglomeration of Adonix legacy applications over 3,500 customers, many of whom need to upgrade mainframe applications to newer architectures. Although one may expect a substantial
8/21/2002

Inovis Delves into PIM by Snatching QRSPart Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved brand equity as measured through customer awareness, image, preference, and loyalty.

BRAND CAMPAIGNS: performance improvement and improved brand equity as measured through customer awareness, image, preference, and loyalty. QRS markets its products and services within the following three Solutions Groups: Software Applications Trading Community Management Global Services This is part two of a five-part note. Part one began and part three 3 will continue to detail the event. Part four will discuss the market impact. Part five will cover challenges and make user recommendations. QRS Software Applications So
11/17/2004

Nintendo of America, Inc.
With a focus on marketing, sales, and distribution of the company’s interactive entertainment products, Nintendo of America’s 180 “managers of image” market Nintendo’s games throughout the United States and parts of Canada. Because these managers spend the bulk of their time visiting retail operations to successfully brand the Nintendo product, the company was searching for a way to communicate detailed information to them, as well as to the rest of the company’s workforce. Nintendo also wanted to simplify the benefits enrollment process for employees and allow them to change their personal data on their own and at their convenience, without contacting the HR department.

BRAND CAMPAIGNS: retail operations to successfully brand the Nintendo product, the company was searching for a way to communicate detailed information to them, as well as to the rest of the company’s workforce. Nintendo also wanted to simplify the benefits enrollment process for employees and allow them to change their personal data on their own and at their convenience, without contacting the HR department. Nintendo of America, Inc. style= border-width:0px; />   comments powered by Disqus Related Topics:   Human C
5/31/2005 4:53:00 PM

Managing Product Content for Omni-channel Commerce: Best Practices to Consider when Evaluating Commerce MDM Vendors and Solutions
In recent years, the rise of omnichannel commerce and proliferation of digital channels have precipitated seismic shifts in consumer behavior. Customers who might have previously been motivated by brand loyalty are now faced with a superabundance of shopping options and limited time to navigate them—a scenario that promotes more carefully considered purchasing decisions in response to precise desires and requirements. This paper explores the deepening relationship between product content and conversion, and offers strategies for using content to gain an intimate understanding of customer needs.

BRAND CAMPAIGNS: previously been motivated by brand loyalty are now faced with a superabundance of shopping options and limited time to navigate them—a scenario that promotes more carefully considered purchasing decisions in response to precise desires and requirements. This paper explores the deepening relationship between product content and conversion, and offers strategies for using content to gain an intimate understanding of customer needs. Managing Product Content for Omni-channel Commerce: Best Practices to Cons
8/9/2013 1:43:00 PM

Prescient


BRAND CAMPAIGNS: Prescient provides supply chain planning solutions to consumer products companies. Household brand names like The Dial Corporation, Domino's, Binney & Smith (Crayola Brand), AAi.


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