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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 bob marketing


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My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

bob marketing  par in functionality with BoB solutions. The solution offers advantages as part of the SAP Business Suite , and that makes our WMS a top choice for those users. For its part, SAP TM 8.0 is a broad departure from the other BoB TMS solutions. We offer a solution for all transport modes and are delivering a solution to meet the needs of all industries. In addition, we have created a solution that links all of the logistics processes together, from taking an order to settling that order. We believe that

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

bob marketing  Read the post by Bob Stutz, Corporate VP, Microsoft Dynamics CRM, for more info and the release preview guide.   Microsoft also announced the continued expansion of its services, adding Italian as a sixth native language for sentiment tracking and analysis to Microsoft Social Listening. With the release, Microsoft also plans to offer Microsoft Dynamics Marketing service to Japan and Russia, and by the end of 2014, the company expects its Microsoft Dynamics CRM Online service to reach more than 130 Read More

ReachForce Acquires SetLogik


ReachForce, a vendor of business-to-business (B2B) data solutions for marketers, has made public its acquisition of SetLogik, which provides cloud-based data and analytics solutions. ReachForce's Connected Marketing Data Hub has thus be launched with capabilities such as continuous data quality management and predictive marketing capabilities. It is well known that lead information can quickly

bob marketing  qualification, targeting, and conversion. Bob Riazzi, CEO and president of ReachForce, underlines that at the heart of marketing automation is the accuracy of the data, which ReachForce is attempting to keep up to date: Many marketers have automated their campaign management and digital marketing execution to drive more revenue, but poor data quality is having a negative impact on their success. It was clear what we needed to do to help, and the results are huge. With the addition of SetLogik’s Read More

What Can Pure CPQ Vendors Do Now?


For a few years now, pundits have opined that the quote-to-order (Q2O)/configure, price, quote (CPQ) realm is not sustainable as a standalone enterprise software category. Lo and behold, in the course of recent months several leading CPQ vendors have been acquired. The recent absorption of CPQ capabilities by multiple providers of enterprise resource planning (ERP) and other adjacent enterprise

bob marketing  financial consolidation space with BoB players such as Hyperion, Business Objects, Cognos , and others, and pure CPQ providers will find it tough going. Selectica and Apttus might have improved their viability by expanding their footprint via handling contract lifecycle management (CLM) and offering configure, price, quote, contract (CPQC) capabilities. Cincom Acquire has a larger parent, Cincom Systems , but what can companies such as Configure One, Configit, FPX, Versata CPQ, Tacton , and Experlogix do Read More

Microsoft Dynamics Acquires Netbreeze


Just after having acquired MarketingPilot, Microsoft Dynamics has announced its acquisition of social listening and analytics vendor Netbreeze. Key features of the Netbreeze technology include the ability to identify influencers, buzz analysis, topic analysis, tonality/sentiment analysis, the ability to compare current to historical postings via data archives, and independent adjustment of search

bob marketing  eliminated and meaning is preserved. Bob Stutz, corporate vice president of Microsoft Dynamics CRM, further explains the reasoning behind the acquisition: When Microsoft considers an acquisition, we look for leading edge technology companies with innovative IP that aligns with our technology and can scale for the enterprise; this is what we were fortunate enough to find with Netbreeze. A dynamic Swiss company started by some incredibly talented analytics scientists that we enthusiastically welcome to Read More

Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

bob marketing  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

bob marketing  Tent Marketing Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

bob marketing   Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

bob marketing  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

bob marketing  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

bob marketing  Seven Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

bob marketing  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

bob marketing  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

bob marketing  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

bob marketing  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More