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Documents related to » bob marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

BOB MARKETING: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Salesforce Marketing Cloud Unveiled Today » The TEC Blog
Salesforce Marketing Cloud Unveiled Today » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about

BOB MARKETING: Dreamforce, industry watch, salesforce, Salesforce Marketing Cloud, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
19-09-2012

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

BOB MARKETING: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

BOB MARKETING: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ —An Interview with UNIT4’s Product Marketing Executive
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined the discussion on the topic of its current state of affairs.

BOB MARKETING: Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ —An Interview with UNIT4’s Product Marketing Executive Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ —An Interview with UNIT4’s Product Marketing Executive PJ Jakovljevic - August 4, 2010 Read Comments The series of articles where Technology Evaluation Centers (TEC) asks vendors to provide their input on a
8/4/2010 10:37:00 AM

Falling through the Cracks: The Hidden Issue That May Be Crippling Your Sales, Marketing, and Customer Service Databases
The contact database sits at the heart of any successful customer relationship management (CRM) program. Indeed, most CRM efforts aim at improving revenues based on the contact database. But what about the information that never made it into the database at all? The investment in these leads will often be lost—and the sales may go straight to the competition.

BOB MARKETING:
4/23/2007 5:29:00 PM

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

BOB MARKETING: Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward Source: AudienceScience, Inc. Document Type: White Paper Description: With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers
10/27/2011 4:02:00 PM

Tips for Social Marketers » The TEC Blog
Tips for Social Marketers » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s software

BOB MARKETING: CRM, social crm, social customer relationship management, social marketing, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
26-03-2013

Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales
Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about resorts, selling history, target markets, prospects, and past customers. How does it capture this information and use it—safely and securely—to help sell and market real estate?

BOB MARKETING: Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales Source: Maximizer Software Document Type: Case Study Description: Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about
5/24/2007 10:22:00 AM

Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

BOB MARKETING: Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? P.J. Jakovljevic - October 23, 2000 Read Comments P.J. Jakovljevic - October 23, 2000 Event Summary On September 22, SAP AG (NYSE: SAP), the leading provider of enterprise software solutions, unveiled a wide-ranging, global advertising and promotional awareness campaign designed to build upon its success as the world s leading provider of e-business solutions . The
10/23/2000

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

BOB MARKETING: PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps Source: Technology Evaluation Centers Document Type: TEC Report Description: PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging
6/3/2013 2:08:00 PM


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