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My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

bob marketing  par in functionality with BoB solutions. The solution offers advantages as part of the SAP Business Suite , and that makes our WMS a top choice for those users. For its part, SAP TM 8.0 is a broad departure from the other BoB TMS solutions. We offer a solution for all transport modes and are delivering a solution to meet the needs of all industries. In addition, we have created a solution that links all of the logistics processes together, from taking an order to settling that order. We believe that Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » bob marketing


Xactly Surpasses 500 Customers
This past Halloween was by no means scary for Xactly Corporation, a cloud sales compensation and sales performance management (SPM) provider.  In fact, the day

bob marketing  that to its best-of-breed (BoB) partners like Marketo, and ensure easy integration between those software-as-a-service (SaaS) platforms and its own solutions. Xactly does see a huge opportunity, however, to leverage incentives outside the sales function, as a new generation of workers emerges that has motivations beyond the dollar. Compensation has long been known to be one of the best levers to motivate and align employee behaviors, and we will see more and more departments within companies adopt this Read More...
ReachForce Acquires SetLogik
ReachForce, a vendor of business-to-business (B2B) data solutions for marketers, has made public its acquisition of SetLogik, which provides cloud-based data

bob marketing  qualification, targeting, and conversion. Bob Riazzi, CEO and president of ReachForce, underlines that at the heart of marketing automation is the accuracy of the data, which ReachForce is attempting to keep up to date: Many marketers have automated their campaign management and digital marketing execution to drive more revenue, but poor data quality is having a negative impact on their success. It was clear what we needed to do to help, and the results are huge. With the addition of SetLogik’s Read More...
Best Practices in Extending ERP: A Buyer’s Guide to ERP versus Best-of-breed Decisions
The trade-off between best-of-breed functionality and ease of integration is no longer so simple. Enterprise resource planning (ERP) software continues to

bob marketing  | BOB market | BOB marketing | BOB module | BOB modules | BOB planning | BOB ppt | BOB presentation | BOB product | BOB project | BOB small business | BOB software application | BOB software comparison | BOB software systems | BOB solution | BOB solutions | BOB strategy | BOB supply chain management | BOB systems | best management practices | ERP versus BOB best management practices | best management practices SAP | best breed decisions | erp versus best breed | best practices extending erp versus BOB Read More...
Microsoft Dynamics Acquires Netbreeze
Just after having acquired MarketingPilot, Microsoft Dynamics has announced its acquisition of social listening and analytics vendor Netbreeze. Key features of

bob marketing  eliminated and meaning is preserved. Bob Stutz, corporate vice president of Microsoft Dynamics CRM, further explains the reasoning behind the acquisition: When Microsoft considers an acquisition, we look for leading edge technology companies with innovative IP that aligns with our technology and can scale for the enterprise; this is what we were fortunate enough to find with Netbreeze. A dynamic Swiss company started by some incredibly talented analytics scientists that we enthusiastically welcome to Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

bob marketing  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

bob marketing  Inc.’s New Mission-“Big Data” Sales & Marketing Apps PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More...
TEC's Bob Eastman on Technology Trends at Epicor Insights 2013
Senior supply chain analyst Bob Eastman was at the Epicor Customer Conference, Insights 2013, in Nashville last week.Epicor invited Bob to share his insight

bob marketing  s Bob Eastman on Technology Trends at Epicor Insights 2013 Senior supply chain analyst Bob Eastman was at the Epicor Customer Conference, Insights 2013, in Nashville last week. Epicor invited Bob to share his insight into current technology trends in the supply chain space. Check out that conversation on YouTube . In this almost 9-minute video , Bob talks about the acceleration of the business cycle and some of the enabling trends (such as cloud and mobility) that address the challenges the speed of Read More...
E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through

bob marketing  mail Marketing vs. Spam: A 10-round Smack-down Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through. Read More...
TEC Vendor Challenge Panel Discussion Preview: Bob Eastman on Future Trends in Distribution
TEC's senior SCM analyst, Bob Eastman, is participating in a panel discussion on future trends in distribution at the TEC Vendor Challenge event, September 18

bob marketing  Challenge Panel Discussion Preview: Bob Eastman on Future Trends in Distribution TEC's senior SCM analyst, Bob Eastman, is participating in a panel discussion on future trends in distribution at the TEC Vendor Challenge event, September 18-19, 2013 in Montreal, Canada. In this sneak preview, Bob talks about disruption, disintermediation, and next-gen technologies that are helping distributors stay competitive. Read More...
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

bob marketing  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

bob marketing  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

bob marketing  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

bob marketing  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More...
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

bob marketing  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More...

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