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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 big data sales and marketing software

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » big data sales and marketing software

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

big data sales and marketing software  on the SAP HANA big data platform. Microsoft Dynamics seems to be following a similar path by not really splurging on MarketingPilot, Netbreeze , and Parature , and by developing the remaining functionality in-house. As the market is still immature, SAP customers’ CIOs are likely to be late adopters, and SAP might still have some breathing room to deliver those capabilities and catch up with the aforementioned competition.   It is still early to predict any market winners and losers here. For now, Read More

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

big data sales and marketing software  and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More

Software as a Service beyond Customer Relationship Management and Sales


Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS). Vendors such as WebEx, Webcom, MCA Solutions, and Ariba are delivering applications as SaaS.

big data sales and marketing software  Selectica , Firepond , Big Machines , Access Commerce , etc., but without the highly involved and lengthy implementations typically associated with implementing these products on the customer site. One should, however, note that some of these competitors have been AppExchange participants, which indicates they also have SaaS prowess. The CPQ product, nevertheless, represents one of over thirty new partner-developed applications available via Salesforce.com''s AppExchange (and linked by Web services), and Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

big data sales and marketing software  budgets, big databases and big marketing departments are no longer the only keys to marketing success. Rather, new marketing automation technologies are making it easy for even the smallest organization to create powerful, cost-effective, rulesbased marketing campaigns. Rules-based marketing is an automated strategy involving predefined if-then rules, resulting in communications that are more timely, relevant and consistent across multiple communication channels (see Figure 1). Rules-based marketing Read More

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

big data sales and marketing software  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More

Five Steps to Better Sales Performance: How to Coach Your Sales Team to Higher Performance


A giant gap exists in most organizations between the highest performing sales reps and everyone else. Much depends on the critical role of sales managers. This paper reveals the proven methods the best sales managers rely on to close the sales performance gap between average performers and all-stars. Read more about the key sales performance behaviors you can put into practice to transform your sales teams.

big data sales and marketing software  sales performance management,sales performance behavior,driving sales performance,Salesforce.com Read More

proALPHA Software


proALPHA Software Corporation provides integrated enterprise level software solutions to mid-range discrete manufacturing, engineering and distribution organizations. proALPHA has demonstrated double digit revenue growth and consistent profitability since being founded in 1992. With over 1000 customers internationally, proALPHA provides the most comprehensive and cost effective extended ERP technology solution available in the market. With North American headquarters located in Nashua, New Hampshire (US), proALPHA has offices in twelve countries and three continents.

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Software Solutions


Trigent helps clients in industries such as commercial software, manufacturing, marketing and media. Its solution frameworks and development automation tools aid rapid time-to-deployment for software systems. The company's CMM-certified global development centers offer flexibility clients to address clients' varying requirements for software development, maintenance, and support services. Its software support includes knowledge support systems, parts management systems, and product configuration. Trigent has created and maintained applications for clients such as International Truck and Engine Corp. (Navistar), Classified Ventures, Information Resources, Inc. (IRI), and McCabe and Associates.  

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Cougar Mountain Software


Since 1982, 19,000 clients have turned to Cougar Mountain Software for their accounting software solutions. Cougar Mountain provides software applications for midsized businesses and nonprofit organizations in need of accounting software, fund software, or point of sale (POS) software and hardware across a broad range of industries requiring customizable solutions. Cougar Mountain is based in Boise, Idaho (US).

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Streaming Data and the Fast Data Stack


Big data is data at rest; fast data is streaming data, or data in motion. A stack is emerging across verticals and industries for building applications that process these high velocity streams of data. This new stack, the fast data stack, has a unique purpose: to grab real-time data and output recommendations, decisions, and analyses in milliseconds.

This white paper will look at the emerging fast data stack through the lens of streaming data to provide architects, CTOs, and developers with fundamental architectural elements of the new fast data stack: a LAMP stack for streaming data applications.

big data sales and marketing software  the Fast Data Stack Big data is data at rest; fast data is streaming data, or data in motion. A stack is emerging across verticals and industries for building applications that process these high velocity streams of data. This new stack, the fast data stack, has a unique purpose: to grab real-time data and output recommendations, decisions, and analyses in milliseconds. This white paper will look at the emerging fast data stack through the lens of streaming data to provide architects, CTOs, and Read More

Sonata Software


Sonata Software is a technology services company, with an on-site/offshore service delivery model. Sonata's philosophy is to invest organizational resources into new relationships through its pilot program and to grow the pilot relationship into a full-fledged virtual development center for the client.

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Addsum Business Software


Addsum Business Software was founded in 1992, as a spin-off of a prior business, Inkit Productions (founded in 1986). The company provides database-driven custom programming and commercial software development services. Addsum’s applications run almost exclusively on Microsoft network operating system platforms. The company is located in Salt Lake City, Utah (US).

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A Roadmap to Data Migration Success


Many large business initiatives and information technology (IT) projects depend upon the successful migration of data—from a legacy source, or multiple sources, to a new target database. Effective planning and scoping can help you address the associated challenges and minimize risk for errors. This paper provides insights into what issues are unique to data migration projects and to offer advice on how to best approach them.

big data sales and marketing software  Roadmap to Data Migration Success Many large business initiatives and information technology (IT) projects depend upon the successful migration of data—from a legacy source, or multiple sources, to a new target database. Effective planning and scoping can help you address the associated challenges and minimize risk for errors. This paper provides insights into what issues are unique to data migration projects and to offer advice on how to best approach them. Read More

RTI Software


RTI Software, Inc. is a CRM software development company that furnishes out-of-the-box customer service, help desk, problem resolution, defect tracking, sales force, and marketing automation software to medium-sized businesses. The company gears its CRM business process functionality toward the software industry. RTI Software was founded in 1990 and operates from Illinois, USA.

big data sales and marketing software   Read More

American Software, Inc


Founded in 1970 and headquartered in Atlanta, Georgia (US), American Software develops, markets, and supports an offering of integrated business applications, including enterprise-wide supply chain management (SCM), Internet commerce, financial, and manufacturing packages. e-Intelliprise is a total enterprise resource planning (ERP)/SCM suite, which leverages Internet connectivity and includes multiple manufacturing methodologies. American Software owns 88 percent of Logility, Inc. (NASDAQ: LGTY), a leading supplier of collaborative supply chain solutions. Other wholly-owned subsidiaries include New Generation Computing, a supplier of ERP systems to the textile and apparel industry, Demand Management, Inc., and The Proven Method.

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