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Documents related to » big data sales and marketing apps


PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

big data sales and marketing apps  on the SAP HANA big data platform. Microsoft Dynamics seems to be following a similar path by not really splurging on MarketingPilot, Netbreeze , and Parature , and by developing the remaining functionality in-house. As the market is still immature, SAP customers’ CIOs are likely to be late adopters, and SAP might still have some breathing room to deliver those capabilities and catch up with the aforementioned competition.   It is still early to predict any market winners and losers here. For now, Read More...
CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”
This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite

big data sales and marketing apps  also showed the Thunderbridge big sales data technology to display the end-to-end sales process, which is visualized in the form of the ultimate CEO dashboard. This ability to unveil fine sales data by crunching customer billing, commerce activity, territory alignment, sales targets, subscriber demographics, and channel information helps decision makers understand how to maximize the efforts of all the resources involved in the lead to money cycle. In the near future, CallidusCloud is planning to enhance Read More...
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

big data sales and marketing apps  Sybase merger (and a big mobility push by SAP, as witnessed at SAPPHIRE NOW 2011 and  SAP’s recent “Run Better” world tour )? Has mobility become a discriminating factor in this market segment? SAP SME : Just as the Web changed consumers’ behaviors and expectations, the mobile phone and devices have also permanently changed their expectations. Mobility is already the price of entry into many deals. SAP is uniquely positioned to offer products/services to SMEs on the following three major fronts, Read More...
SAP HANA-One Technology to Watch in 2012 (and Beyond)
Did you know that SAP HANA is much more than a high-speed analytic appliance? TEC principal analyst P.J. Jakovljevic reveals how HANA is a universal database

big data sales and marketing apps  this is not a big deal, as most of Sybase database customers (Wall Street financial services companies) do not use SAP software on top of Sybase. It is likely that HANA will coexist with incumbent relational databases in SAP environments. In theory, companies can even install two HANA instances: one for OLTP and the other for OLAP purposes. It will be quite critical for SAP to espouse an attractive pricing and value proposition for existing and prospective customers to abandon the technology they’ve Read More...
The Impact of CRM and Sales Process: Monetizing the Value of Sales Effectiveness
To work through all the issues necessary to improve sales performance, executives have a number of options for leveraging people and knowledge. However, an area

big data sales and marketing apps   Read More...
Unified Data Management: A Collaboration of Data Disciplines and Business Strategies
In most organizations today, data are managed in isolated silos by independent teams using various data management tools for data quality, integration

big data sales and marketing apps  Data Management: A Collaboration of Data Disciplines and Business Strategies In most organizations today, data are managed in isolated silos by independent teams using various data management tools for data quality, integration, governance, and so on. In response to this situation, some organizations are adopting unified data management (UDM), a practice that holistically coordinates teams and integrates tools. This report can help your organization plan and execute effective UDM efforts. Read More...
Aplicor
The Aplicor software solution is an integrated, wireless, and web-based CRM suite that includes sales force automation (SFA), marketing automation, project

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Considerations for Owning versus Outsourcing Data Center Physical Infrastructure
When faced with the decision of upgrading an existing data center, building new, or leasing space in a retail colocation data center, there are both

big data sales and marketing apps  for Owning versus Outsourcing Data Center Physical Infrastructure When faced with the decision of upgrading an existing data center, building new, or leasing space in a retail colocation data center, there are both quantitative and qualitative differences to consider. The 10-year TCO may favor upgrading or building over outsourcing; however, this paper demonstrates that the economics may be overwhelmed by a business’ sensitivity to cash flow, cash crossover point, deployment timeframe, Read More...
New Data Protection Strategies
One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased

big data sales and marketing apps  Data Protection Strategies One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets. Read More...
Enterprise Data Management: Migration without Migraines
Moving an organization’s critical data from a legacy system promises numerous benefits, but only if the migration is handled correctly. In practice, it takes an

big data sales and marketing apps  Data Management: Migration without Migraines Moving an organization’s critical data from a legacy system promises numerous benefits, but only if the migration is handled correctly. In practice, it takes an understanding of the entire ERP data lifecycle combined with industry-specific experience, knowledge, and skills to drive the process through the required steps accurately, efficiently, and in the right order. Read this white paper to learn more. Read More...
Data Loss Prevention Best Practices: Managing Sensitive Data in the Enterprise
While a great deal of attention has been given to protecting companies’ electronic assets from outside threats, organizations must now turn their attention to

big data sales and marketing apps  Loss Prevention Best Practices: Managing Sensitive Data in the Enterprise While a great deal of attention has been given to protecting companies’ electronic assets from outside threats, organizations must now turn their attention to an equally dangerous situation: data loss from the inside. Given today’s strict regulatory standards, data loss prevention (DLP) has become one of the most critical issues facing executives. Fortunately, effective technical solutions are now available that can help. Read More...
Sales 2.0: Faster Sales in a Sluggish Economy
The Internet offers a wealth of information for buyers, who can window-shop from their desks. Power has shifted to buyers, who no longer need to rely on

big data sales and marketing apps   Read More...
7 Practical Sales Tips
These days, nobody goes it alone. We all can use a few new techniques to help us close tough deals. This ebook outlines key sales strategies and gives you the

big data sales and marketing apps  sales tips,sales strategies,sales productivity,practical sales tips,practical business sales tips,tips to increase sales productivity,tips for sales reps Read More...
Data Security Is Less Expensive than Your Next Liability Lawsuit: Best Practices in Application Data Security
Insecure data. Heavy fines due to non-compliance. Loss of customers and reputation. It adds up to a nightmare scenario that businesses want to avoid at all

big data sales and marketing apps  Security Is Less Expensive than Your Next Liability Lawsuit: Best Practices in Application Data Security Insecure data. Heavy fines due to non-compliance. Loss of customers and reputation. It adds up to a nightmare scenario that businesses want to avoid at all costs. However, this nightmare is preventable: knowledge base-driven data security solutions can be critical tools for enterprises wanting to secure not only their data—but also their status in the marketplace. Read More...

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