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Documents related to » big data sales and marketing apps


PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More...
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

big data sales and marketing apps  Sybase merger (and a big mobility push by SAP, as witnessed at SAPPHIRE NOW 2011 and  SAP’s recent “Run Better” world tour )? Has mobility become a discriminating factor in this market segment? SAP SME : Just as the Web changed consumers’ behaviors and expectations, the mobile phone and devices have also permanently changed their expectations. Mobility is already the price of entry into many deals. SAP is uniquely positioned to offer products/services to SMEs on the following three major fronts, Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

big data sales and marketing apps  on the SAP HANA big data platform. Microsoft Dynamics seems to be following a similar path by not really splurging on MarketingPilot, Netbreeze , and Parature , and by developing the remaining functionality in-house. As the market is still immature, SAP customers’ CIOs are likely to be late adopters, and SAP might still have some breathing room to deliver those capabilities and catch up with the aforementioned competition.   It is still early to predict any market winners and losers here. For now, Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

big data sales and marketing apps  and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More...
CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”
This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite

big data sales and marketing apps  also showed the Thunderbridge big sales data technology to display the end-to-end sales process, which is visualized in the form of the ultimate CEO dashboard. This ability to unveil fine sales data by crunching customer billing, commerce activity, territory alignment, sales targets, subscriber demographics, and channel information helps decision makers understand how to maximize the efforts of all the resources involved in the lead to money cycle. In the near future, CallidusCloud is planning to enhance Read More...
A Roadmap to Data Migration Success
Many large business initiatives and information technology (IT) projects depend upon the successful migration of data—from a legacy source, or multiple sources,

big data sales and marketing apps  Roadmap to Data Migration Success Many large business initiatives and information technology (IT) projects depend upon the successful migration of data—from a legacy source, or multiple sources, to a new target database. Effective planning and scoping can help you address the associated challenges and minimize risk for errors. This paper provides insights into what issues are unique to data migration projects and to offer advice on how to best approach them. Read More...
Oracle Database 11g for Data Warehousing and Business Intelligence
Oracle Database 11g is a database platform for data warehousing and business intelligence (BI) that includes integrated analytics, and embedded integration and

big data sales and marketing apps  Database 11g for Data Warehousing and Business Intelligence Oracle Database 11g is a database platform for data warehousing and business intelligence (BI) that includes integrated analytics, and embedded integration and data-quality. Get an overview of Oracle Database 11g’s capabilities for data warehousing, and learn how Oracle-based BI and data warehouse systems can integrate information, perform fast queries, scale to very large data volumes, and analyze any data. Read More...
Data Management and Business Performance: Part 1-Data
Research for one of my projects led me to ask both software vendors and customers about the factors most important to software users in the selection of a

big data sales and marketing apps  Management and Business Performance: Part 1-Data Research for one of my projects led me to ask both software vendors and customers about the factors most important to software users in the selection of a business intelligence (BI) solution. Two topics resounded: the use of BI tools to improve data management and business performance management. Consumers are continuously looking for innovative ways to move, store, and improve the quality of their data as well as to ways to capture the most valuable Read More...
Data Security Is Less Expensive than Your Next Liability Lawsuit: Best Practices in Application Data Security
Insecure data. Heavy fines due to non-compliance. Loss of customers and reputation. It adds up to a nightmare scenario that businesses want to avoid at all

big data sales and marketing apps  Security Is Less Expensive than Your Next Liability Lawsuit: Best Practices in Application Data Security Insecure data. Heavy fines due to non-compliance. Loss of customers and reputation. It adds up to a nightmare scenario that businesses want to avoid at all costs. However, this nightmare is preventable: knowledge base-driven data security solutions can be critical tools for enterprises wanting to secure not only their data—but also their status in the marketplace. Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

big data sales and marketing apps  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop''s ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More...
Data Pro Accounting Software
Data Pro Accounting Software, Inc., privately owned, is based in St. Petersburg, Florida and was originally incorporated in June of 1985. The goal of the

big data sales and marketing apps  Pro Accounting Software Data Pro Accounting Software, Inc., privately owned, is based in St. Petersburg, Florida and was originally incorporated in June of 1985. The goal of the corporation has always been to develop and market a full line of accounting software products for a wide range of market segments, on a broad spectrum of operating systems environments such as DOS, Windows and UNIX. Read More...
Get Your Sales Team Going with Mobile CRM
As you''ll discover in the executive brief. get your sales teams going with mobile crm, mobile CRM lets your sales reps perform more of the activiti...

big data sales and marketing apps  sales team going mobile crm,sales,team,going,mobile,crm,team going mobile crm,sales going mobile crm,sales team mobile crm,sales team going crm,sales team going mobile. Read More...
Data Quality Trends and Adoption
While much of the interest in data quality (DQ) solutions had focused on avoiding failure of data management-related initiatives, organizations now look to DQ

big data sales and marketing apps  Quality Trends and Adoption While much of the interest in data quality (DQ) solutions had focused on avoiding failure of data management-related initiatives, organizations now look to DQ efforts to improve operational efficiencies, reduce wasted costs, optimize critical business processes, provide data transparency, and improve customer experiences. Read what DQ purchase and usage trends across UK and US companies reveal about DQ goals and drivers. Read More...
Unified Data Management: A Collaboration of Data Disciplines and Business Strategies
In most organizations today, data are managed in isolated silos by independent teams using various data management tools for data quality, integration

big data sales and marketing apps  Data Management: A Collaboration of Data Disciplines and Business Strategies In most organizations today, data are managed in isolated silos by independent teams using various data management tools for data quality, integration, governance, and so on. In response to this situation, some organizations are adopting unified data management (UDM), a practice that holistically coordinates teams and integrates tools. This report can help your organization plan and execute effective UDM efforts. Read More...
Network Data Protection Playbook: Network Security Best Practice for Protecting Your Organization
Malicious hacking and illegal access are just a few of the reasons companies lose precious corporate data every year. As the number of network security breaches

big data sales and marketing apps  problem. Most organizations have bigger concerns to fix first. With 96 percent of data lost by other means, mostly through network and insider attacks, the recent emphasis on encrypting tapes has been far too high. In fact, there is a strong market trend toward Continuous Data Protection solutions (IDC) that use the network for business-continuity and data-recovery operations and protect data in flight when it is copied from one data store to another. This method allows for the immediate protection of Read More...

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