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Documents related to » big data sales and marketing apps


PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More...
Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting

big data sales and marketing apps  MM: We’re seeing three big movements in BPM right now: mobile, the connections to other systems, and analytics (both on process data and business data). We have solid capabilities in each area and are beginning to see good customer uptake, so we’re devoting a lot of research and development resources to these areas. TEC: Do you have predictive analytics (next best offer, etc.) capabilities, such as those offered by IBM SPSS and Pegasystems / Chordiant , to name a couple? MM: Not in the traditional Read More...
SAP HANA-One Technology to Watch in 2012 (and Beyond)
Did you know that SAP HANA is much more than a high-speed analytic appliance? TEC principal analyst P.J. Jakovljevic reveals how HANA is a universal database

big data sales and marketing apps  this is not a big deal, as most of Sybase database customers (Wall Street financial services companies) do not use SAP software on top of Sybase. It is likely that HANA will coexist with incumbent relational databases in SAP environments. In theory, companies can even install two HANA instances: one for OLTP and the other for OLAP purposes. It will be quite critical for SAP to espouse an attractive pricing and value proposition for existing and prospective customers to abandon the technology they’ve Read More...
CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”
This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite

big data sales and marketing apps  also showed the Thunderbridge big sales data technology to display the end-to-end sales process, which is visualized in the form of the ultimate CEO dashboard. This ability to unveil fine sales data by crunching customer billing, commerce activity, territory alignment, sales targets, subscriber demographics, and channel information helps decision makers understand how to maximize the efforts of all the resources involved in the lead to money cycle. In the near future, CallidusCloud is planning to enhance Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

big data sales and marketing apps  on the SAP HANA big data platform. Microsoft Dynamics seems to be following a similar path by not really splurging on MarketingPilot, Netbreeze , and Parature , and by developing the remaining functionality in-house. As the market is still immature, SAP customers’ CIOs are likely to be late adopters, and SAP might still have some breathing room to deliver those capabilities and catch up with the aforementioned competition.   It is still early to predict any market winners and losers here. For now, Read More...
The Path to Healthy Data Governance
Many companies are finally treating their data with all the necessary data quality processes, but they also need to align their data with a more complex

big data sales and marketing apps  and plan carefully.  Think big, but start small. These steps will ensure 100 percent support from all levels of leadership and stakeholders. Note that the careful planning and charting of your program can be definitive in augmenting its chance of success. By addressing a set of small problems first, you can more reliably gauge the scope of your program.  A Final Word I concur with the view of Data Management International —that the needs of business drive the needs for information; together they Read More...
Distilling Data: The Importance of Data Quality in Business Intelligence
As an enterprise’s data grows in volume and complexity, a comprehensive data quality strategy is imperative to providing a reliable business intelligence

big data sales and marketing apps  Data: The Importance of Data Quality in Business Intelligence Originally Published - October 20, 2008 The zeal to get as much business data to the user as soon as possible often prevails over the establishment of processes that control the quality of data. Low data quality standards can lead to bad business decisions and missed opportunities. Even with a data warehouse that is well designed and equipped with the best tools for business intelligence (BI), users will encounter inefficiency and Read More...
Considerations for Owning versus Outsourcing Data Center Physical Infrastructure
When faced with the decision of upgrading an existing data center, building new, or leasing space in a retail colocation data center, there are both

big data sales and marketing apps  for Owning versus Outsourcing Data Center Physical Infrastructure When faced with the decision of upgrading an existing data center, building new, or leasing space in a retail colocation data center, there are both quantitative and qualitative differences to consider. The 10-year TCO may favor upgrading or building over outsourcing; however, this paper demonstrates that the economics may be overwhelmed by a business’ sensitivity to cash flow, cash crossover point, deployment timeframe, Read More...
Data Warehousing in the Big Data Era: Are You BIReady?
Netherlands-based BIReady automates the process of designing, deploying, and maintaining a data warehousing solution, allowing the optimization of all necessary

big data sales and marketing apps  Warehousing in the Big Data Era: Are You BIReady? Netherlands-based BIReady automates the process of designing, deploying, and maintaining a data warehousing solution, allowing the optimization of all necessary BI and analytics tasks. Read this TEC product note from TEC senior BI and data management analyst Jorge Garcia to learn more about how BIReady is meeting its goal of helping companies become BI ready. Read More...
Making the Most of Your Sales Opportunities
Discover proven approaches to sales success in Sales Performance Management: Maximize Profits with Comprehensive Sales Processes.

big data sales and marketing apps  making sales opportunities,making,sales,opportunities,sales opportunities,making opportunities,making sales. Read More...
TCO Analysis of a Traditional Data Center vs. a Scalable, Containerized Data Center
Standardized, scalable, pre-assembled, and integrated data center facility power and cooling modules provide a total cost of ownership (TCO) savings of 30

big data sales and marketing apps  Analysis of a Traditional Data Center vs. a Scalable, Containerized Data Center Standardized, scalable, pre-assembled, and integrated data center facility power and cooling modules provide a total cost of ownership (TCO) savings of 30% compared with traditional, built-out data center power and cooling infrastructure. Avoiding overbuilt capacity and scaling the design over time contributes to a significant percentage of the overall savings. This white paper provides a quantitative TCO analysis of the Read More...
Unified Data Management: A Collaboration of Data Disciplines and Business Strategies
In most organizations today, data are managed in isolated silos by independent teams using various data management tools for data quality, integration

big data sales and marketing apps  Data Management: A Collaboration of Data Disciplines and Business Strategies In most organizations today, data are managed in isolated silos by independent teams using various data management tools for data quality, integration, governance, and so on. In response to this situation, some organizations are adopting unified data management (UDM), a practice that holistically coordinates teams and integrates tools. This report can help your organization plan and execute effective UDM efforts. Read More...
Appliance Power: Crunching Data Warehousing Workloads Faster and Cheaper than Ever
Appliances are taking up permanent residence in the data warehouse (DW). The reason: they are preconfigured, support quick deployment, and accelerate online

big data sales and marketing apps  Power: Crunching Data Warehousing Workloads Faster and Cheaper than Ever Appliances are taking up permanent residence in the data warehouse (DW). The reason: they are preconfigured, support quick deployment, and accelerate online analytical processing (OLAP) queries against large, multidimensional data sets. Discover the core criteria you should use to evaluate DW appliances, including performance, functionality, flexibility, scalability, manageability, integration, and extensibility. Read More...
A Roadmap to Data Migration Success
Many large business initiatives and information technology (IT) projects depend upon the successful migration of data—from a legacy source, or multiple sources,

big data sales and marketing apps  Roadmap to Data Migration Success Many large business initiatives and information technology (IT) projects depend upon the successful migration of data—from a legacy source, or multiple sources, to a new target database. Effective planning and scoping can help you address the associated challenges and minimize risk for errors. This paper provides insights into what issues are unique to data migration projects and to offer advice on how to best approach them. Read More...

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