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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 big data sales and marketing apps

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » big data sales and marketing apps

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More

Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell


Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting process owners.To further flesh out Bonitasoft’s value prop, we recently talked to Mac McConnell, Bonitasoft’s vice president of marketing. He is responsible for all aspects of global marketing, including brand awareness, communications, demand

big data sales and marketing apps  MM: We’re seeing three big movements in BPM right now: mobile, the connections to other systems, and analytics (both on process data and business data). We have solid capabilities in each area and are beginning to see good customer uptake, so we’re devoting a lot of research and development resources to these areas. TEC: Do you have predictive analytics (next best offer, etc.) capabilities, such as those offered by IBM SPSS and Pegasystems / Chordiant , to name a couple? MM: Not in the traditional Read More

SAP HANA-One Technology to Watch in 2012 (and Beyond)


Did you know that SAP HANA is much more than a high-speed analytic appliance? TEC principal analyst P.J. Jakovljevic reveals how HANA is a universal database that will enable companies to analyze large volumes of operational and transactional information in real time, from virtually any data source, and that will eventually deliver an entirely new class of applications that will change the way people think, work, plan, and operate.

big data sales and marketing apps  this is not a big deal, as most of Sybase database customers (Wall Street financial services companies) do not use SAP software on top of Sybase. It is likely that HANA will coexist with incumbent relational databases in SAP environments. In theory, companies can even install two HANA instances: one for OLTP and the other for OLAP purposes. It will be quite critical for SAP to espouse an attractive pricing and value proposition for existing and prospective customers to abandon the technology they’ve Read More

SAP’s SME Product Marketing Team Tells All (or Most of it, at least)


The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises (SMEs). For one, the much publicized and anticipated multi-tenanted software as a service (SaaS) SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so (after

big data sales and marketing apps  Sybase merger (and a big mobility push by SAP, as witnessed at SAPPHIRE NOW 2011 and  SAP’s recent “Run Better” world tour )? Has mobility become a discriminating factor in this market segment? SAP SME : Just as the Web changed consumers’ behaviors and expectations, the mobile phone and devices have also permanently changed their expectations. Mobility is already the price of entry into many deals. SAP is uniquely positioned to offer products/services to SMEs on the following three major fronts, Read More

CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”


This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite. While the incentive and compensation and configure price quote (CPQ) modules remain two main entry points for most customers, at the conference the vendor focused on the ability of the suite to make sales and marketing work as one in order to close deals faster.

big data sales and marketing apps  also showed the Thunderbridge big sales data technology to display the end-to-end sales process, which is visualized in the form of the ultimate CEO dashboard. This ability to unveil fine sales data by crunching customer billing, commerce activity, territory alignment, sales targets, subscriber demographics, and channel information helps decision makers understand how to maximize the efforts of all the resources involved in the lead to money cycle. In the near future, CallidusCloud is planning to enhance Read More

The Path to Healthy Data Governance


Many companies are finally treating their data with all the necessary data quality processes, but they also need to align their data with a more complex corporate view. A framework of policies concerning its management and usage will help exploit the data’s usefulness. TEC research analyst Jorge Garcia explains why for a data governance initiative to be successful, it must be understood as a key business driver, not merely a technological enhancement.

big data sales and marketing apps  and plan carefully.  Think big, but start small. These steps will ensure 100 percent support from all levels of leadership and stakeholders. Note that the careful planning and charting of your program can be definitive in augmenting its chance of success. By addressing a set of small problems first, you can more reliably gauge the scope of your program.  A Final Word I concur with the view of Data Management International —that the needs of business drive the needs for information; together they Read More

Making Big Data Actionable: How Data Visualization and Other Tools Change the Game


To make big data actionable and profitable, firms must find ways to leverage their data. One option is to adopt powerful visualization tools. Through visualization, organizations can find and communicate new insights more easily. Learn how to make big data more actionable by using compelling data visualization tools and techniques.

big data sales and marketing apps  Big Data Actionable: How Data Visualization and Other Tools Change the Game To make big data actionable and profitable, firms must find ways to leverage their data. One option is to adopt powerful visualization tools. Through visualization, organizations can find and communicate new insights more easily. Learn how to make big data more actionable by using compelling data visualization tools and techniques. Read More

Backing up Data in the Private Cloud: Meeting the Challenges of Remote Data Protection - Requirements and Best Practices


This white paper describes some of the common challenges associated with protecting data on laptops and at home and remote offices and portrays proven solutions to the challenges of protecting distributed business data by establishing a private cloud/enterprise cloud. Learn which best practices can ensure business continuity throughout an organization with a distributed information technology (IT) infrastructure.

big data sales and marketing apps  up Data in the Private Cloud: Meeting the Challenges of Remote Data Protection - Requirements and Best Practices This white paper describes some of the common challenges associated with protecting data on laptops and at home and remote offices and portrays proven solutions to the challenges of protecting distributed business data by establishing a private cloud/enterprise cloud. Learn which best practices can ensure business continuity throughout an organization with a distributed information Read More

New Data Protection Strategies


One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets.

big data sales and marketing apps  Data Protection Strategies One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets. Read More

Governance from the Ground Up: Launching Your Data Governance Initiative


Although most executives recognize that an organization’s data is corporate asset, few organizations how to manage it as such. The data conversation is changing from philosophical questioning to hard-core tactics for data governance initiatives. This paper describes the components of data governance that will inform the right strategy and give companies a way to determine where and how to begin their data governance journeys.

big data sales and marketing apps  from the Ground Up: Launching Your Data Governance Initiative Although most executives recognize that an organization’s data is corporate asset, few organizations how to manage it as such. The data conversation is changing from philosophical questioning to hard-core tactics for data governance initiatives. This paper describes the components of data governance that will inform the right strategy and give companies a way to determine where and how to begin their data governance journeys. Read More

Data Security Is Less Expensive than Your Next Liability Lawsuit: Best Practices in Application Data Security


Insecure data. Heavy fines due to non-compliance. Loss of customers and reputation. It adds up to a nightmare scenario that businesses want to avoid at all costs. However, this nightmare is preventable: knowledge base-driven data security solutions can be critical tools for enterprises wanting to secure not only their data—but also their status in the marketplace.

big data sales and marketing apps  Security Is Less Expensive than Your Next Liability Lawsuit: Best Practices in Application Data Security Insecure data. Heavy fines due to non-compliance. Loss of customers and reputation. It adds up to a nightmare scenario that businesses want to avoid at all costs. However, this nightmare is preventable: knowledge base-driven data security solutions can be critical tools for enterprises wanting to secure not only their data—but also their status in the marketplace. Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

big data sales and marketing apps  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More

Optimizing Sales Engagements: Selling at the Speed of Change


The results from a recent sales engagement optimization study from CSO Insights show that sales organizations are facing a constant stream of change, and sales strategies are often not as effective as planned. Results from this study showed that for forecasted deals, only 48.3% actually resulted in wins, 27.1% ended in competitive losses, and 24.6% ended up as no decisions.

The good news is that taking a proactive approach to dealing with sales process changes can have a significant impact on sales effectiveness. This finding was evident when the performance of sales organizations that continuously assessed how effectively they were selling was compared against those that did not perform such an assessment.

We asked the sales leaders from the continuous assessment group several questions to determine what their secrets to success are:

- What tools are salespeople using when engaging with customers?
- Where and how does this engagement occur?
- How effective are salespeople at engaging with customers?
- When does the engagement process need to be enhanced, modified or replaced?

Download this white paper to learn how more effective sales organizations are dealing with change, leveraging new processes and technologies to optimize sales engagement effectiveness and turn “how” they sell into a competitive advantage.

big data sales and marketing apps  customer engagement, sales effectiveness, sales, selling, sales team, sales cycle, sales process, CRM, change management, ClearSlide Read More

Data Quality Strategy: A Step-by-Step Approach


To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how to clean it and how to keep it clean. Those organizations that approach this issue strategically will be successful. But what goes into a data quality strategy? This paper from Business Objects, an SAP company, explores the strategy in the context of data quality.

big data sales and marketing apps  Quality Strategy: A Step-by-Step Approach To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how to clean it and how to keep it clean. Those organizations that approach this issue strategically will be successful. But what goes into a data quality strategy? This paper from Business Objects, an SAP company, explores the strategy in the context of data quality. Read More

Data Storage in the Cloud-Can you Afford Not To?


Storing data in the cloud using Riverbed Technology’s Whitewater cloud storage gateway overcomes a serious challenge for IT departments: how to manage the vast, and ever-growing, amount of data that must be protected. This paper makes the business case for cloud storage, outlining where capital and operational costs can be eliminated or avoided by using the cloud for backup and archive storage.

big data sales and marketing apps  Storage in the Cloud-Can you Afford Not To? Storing data in the cloud using Riverbed Technology’s Whitewater cloud storage gateway overcomes a serious challenge for IT departments: how to manage the vast, and ever-growing, amount of data that must be protected. This paper makes the business case for cloud storage, outlining where capital and operational costs can be eliminated or avoided by using the cloud for backup and archive storage. Read More