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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 big data sales and marketing apps

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » big data sales and marketing apps

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More

CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”


This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite. While the incentive and compensation and configure price quote (CPQ) modules remain two main entry points for most customers, at the conference the vendor focused on the ability of the suite to make sales and marketing work as one in order to close deals faster.

big data sales and marketing apps  also showed the Thunderbridge big sales data technology to display the end-to-end sales process, which is visualized in the form of the ultimate CEO dashboard. This ability to unveil fine sales data by crunching customer billing, commerce activity, territory alignment, sales targets, subscriber demographics, and channel information helps decision makers understand how to maximize the efforts of all the resources involved in the lead to money cycle. In the near future, CallidusCloud is planning to enhance Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

big data sales and marketing apps  on the SAP HANA big data platform. Microsoft Dynamics seems to be following a similar path by not really splurging on MarketingPilot, Netbreeze , and Parature , and by developing the remaining functionality in-house. As the market is still immature, SAP customers’ CIOs are likely to be late adopters, and SAP might still have some breathing room to deliver those capabilities and catch up with the aforementioned competition.   It is still early to predict any market winners and losers here. For now, Read More

Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell


Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting process owners.To further flesh out Bonitasoft’s value prop, we recently talked to Mac McConnell, Bonitasoft’s vice president of marketing. He is responsible for all aspects of global marketing, including brand awareness, communications, demand

big data sales and marketing apps  MM: We’re seeing three big movements in BPM right now: mobile, the connections to other systems, and analytics (both on process data and business data). We have solid capabilities in each area and are beginning to see good customer uptake, so we’re devoting a lot of research and development resources to these areas. TEC: Do you have predictive analytics (next best offer, etc.) capabilities, such as those offered by IBM SPSS and Pegasystems / Chordiant , to name a couple? MM: Not in the traditional Read More

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

big data sales and marketing apps  and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More

Data Mining with MicroStrategy: Using the BI Platform to Distribute Data Mining and Predictive Analytics to the Masses


Data mining and predictive analysis applications can help you make knowledge-driven decisions and improve efficiency. But the user adoption of these tools has been slow due to their lack of business intelligence (BI) functionality, proactive information distribution, robust security, and other necessities. Now there’s an integrated enterprise BI system that can deliver data mining and predictive analysis. Learn more.

big data sales and marketing apps  Mining with MicroStrategy: Using the BI Platform to Distribute Data Mining and Predictive Analytics to the Masses Data mining and predictive analysis applications can help you make knowledge-driven decisions and improve efficiency. But the user adoption of these tools has been slow due to their lack of business intelligence (BI) functionality, proactive information distribution, robust security, and other necessities. Now there’s an integrated enterprise BI system that can deliver data mining and pre Read More

Big Data, Little Data, and Everything in Between—IBM SPSS Solutions Help You Bring Analytics to Everyone


Regardless of the type or scale of business data your users need to harness and analyze, they need a straightforward, visual solution that is easy to use on the front end and highly scalable on the back end. Fortunately, IBM SPSS solutions provide just such an ecosystem that can make different kinds of data stores—from Hadoop to those proverbial spreadsheets—useful sources of business insight and decision support.

big data sales and marketing apps  Data, Little Data, and Everything in Between—IBM SPSS Solutions Help You Bring Analytics to Everyone Regardless of the type or scale of business data your users need to harness and analyze, they need a straightforward, visual solution that is easy to use on the front end and highly scalable on the back end. Fortunately, IBM SPSS solutions provide just such an ecosystem that can make different kinds of data stores—from Hadoop to those proverbial spreadsheets—useful sources of business insight and Read More

Microsoft Goes Their Own Way with Data Warehousing Alliance 2000


Microsoft Corp. (Nasdaq: MSFT) today announced that 47 applications and tools from 39 vendors throughout the industry have qualified for Microsoft« Data Warehousing Alliance 2000. Alliance members and partners are committed to delivering tools and applications based on the Microsoft Data Warehousing Framework 2000, an open architecture based on the open standards and services built into the Windows« 2000 operating system, Microsoft SQL Server 7.0 and Office 2000.

big data sales and marketing apps  Goes Their Own Way with Data Warehousing Alliance 2000 Event Summary REDMOND, Wash., Nov. 30 /PRNewswire/ -- Microsoft Corp. (Nasdaq: MSFT) today announced that 47 applications and tools from 39 top vendors throughout the industry have qualified for Microsoft Data Warehousing Alliance 2000. Alliance members and partners are committed to delivering tools and applications based on the Microsoft Data Warehousing Framework 2000, an open architecture for building business intelligence and analytical a Read More

Agile Data Masking: Mitigate the Threat of Data Loss Prevention


You may not be as protected from data loss as you think. This infographic looks at some ways in which an enterprise's data can be compromised and vulnerable to security breaches and data loss, and shows how data masking can mean lower security risk and increased defense against data leaks.

big data sales and marketing apps  Data Masking: Mitigate the Threat of Data Loss Prevention You may not be as protected from data loss as you think. This infographic looks at some ways in which an enterprise''s data can be compromised and vulnerable to security breaches and data loss, and shows how data masking can mean lower security risk and increased defense against data leaks. Read More

Sales Performance Management: Maximize Profits with Comprehensive Sales Processes


In a productive sales force, salespeople concentrate on acquiring, growing, and retaining profitable relationships within their account bases. To achieve this level of sales efficiency, you need a sales force automation (SFA) system that manages pipeline performance and territory alignment, and analyzes customer relationship management (CRM) data. Learn how a SFA solution can help you sales force excel.

big data sales and marketing apps  sales forecasting,key account management,sales management software,kpi performance,lead management software,crm on demand,best crm,opportunity management,lead tracking,sales funnel,pipeline sales,pipeline management,sales effectiveness,customer tracking,lead management sales Read More

Sales Pipeline Management: Your Key to Increased Sales


Find out in improving sales pipeline performance through enhanced visibility.

big data sales and marketing apps  Pipeline Management: Your Key to Increased Sales How do you turn sales opportunities into business? Smart companies are focusing on their sales pipelines. By employing best practices and the right software, they are able to take the right action at each step of the sales cycle. And they know where to focus their resources to get the best results. How can your company achieve that level of sales proficiency? Find out in Improving Sales Pipeline Performance through Enhanced Visibility . You''ll learn Read More

Reinventing Data Masking: Secure Data Across Application Landscapes: On Premise, Offsite and in the Cloud


Be it personal customer details or confidential internal analytic information, ensuring the protection of your organization’s sensitive data inside and outside of production environments is crucial. Multiple copies of data and constant transmission of sensitive information stream back and forth across your organization. As information shifts between software development, testing, analysis, and reporting departments, a large "surface area of risk" is created. This area of risk increases even more when sensitive information is sent into public or hybrid clouds. Traditional data masking methods protect information, but don’t have the capability to respond to different application updates. Traditional masking also affects analysis as sensitive data isn’t usually used in these processes. This means that analytics are often performed with artificially generated data, which can yield inaccurate results.

In this white paper, read a comprehensive overview of Delphix Agile Masking, a new security solution that goes far beyond the limitations of traditional masking solutions. Learn how Delphix Agile Masking can reduce your organization’s surface area risk by 90%. By using patented data masking methods, Delphix Agile Masking secures data across all application lifecycle environments, providing a dynamic masking solution for production systems and persistent masking in non-production environments. Delphix’s Virtual Data Platform eliminates distribution challenges through their virtual data delivery system, meaning your data can be remotely synchronized, consolidated, and takes up less space overall. Read detailed scenarios on how Delphix Agile Data Masking can benefit your data security with end-to-end masking, selective masking, and dynamic masking.

big data sales and marketing apps  Data Masking: Secure Data Across Application Landscapes: On Premise, Offsite and in the Cloud Be it personal customer details or confidential internal analytic information, ensuring the protection of your organization’s sensitive data inside and outside of production environments is crucial. Multiple copies of data and constant transmission of sensitive information stream back and forth across your organization. As information shifts between software development, testing, analysis, and Read More

A Definition of Data Warehousing


There is a great deal of confusion over the meaning of data warehousing. Simply defined, a data warehouse is a place for data, whereas data warehousing describes the process of defining, populating, and using a data warehouse. Creating, populating, and querying a data warehouse typically carries an extremely high price tag, but the return on investment can be substantial. Over 95% of the Fortune 1000 have a data warehouse initiative underway in some form.

big data sales and marketing apps  Definition of Data Warehousing Biographical Information Bill Inmon Bill Inmon is universally recognized as the father of the data warehouse. He has over 26 years of database technology management experience and data warehouse design expertise, and has published 36 books and more than 350 articles in major computer journals. His books have been translated into nine languages. He is known globally for his seminars on developing data warehouses and has been a keynote speaker for every major computing Read More

Data Quality Strategy: A Step-by-Step Approach


To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how to clean it and how to keep it clean. Those organizations that approach this issue strategically will be successful. But what goes into a data quality strategy? This paper from Business Objects, an SAP company, explores the strategy in the context of data quality.

big data sales and marketing apps  Quality Strategy: A Step-by-Step Approach To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how to clean it and how to keep it clean. Those organizations that approach this issue strategically will be successful. But what goes into a data quality strategy? This paper from Business Objects, an SAP company, explores the strategy in the context of data quality. Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

big data sales and marketing apps  Quality: A Survival Guide for Marketing Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More