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Documents related to » big data sales and marketing apps


PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More...
CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”
This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite

big data sales and marketing apps  also showed the Thunderbridge big sales data technology to display the end-to-end sales process, which is visualized in the form of the ultimate CEO dashboard. This ability to unveil fine sales data by crunching customer billing, commerce activity, territory alignment, sales targets, subscriber demographics, and channel information helps decision makers understand how to maximize the efforts of all the resources involved in the lead to money cycle. In the near future, CallidusCloud is planning to enhance Read More...
Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting

big data sales and marketing apps  MM: We’re seeing three big movements in BPM right now: mobile, the connections to other systems, and analytics (both on process data and business data). We have solid capabilities in each area and are beginning to see good customer uptake, so we’re devoting a lot of research and development resources to these areas. TEC: Do you have predictive analytics (next best offer, etc.) capabilities, such as those offered by IBM SPSS and Pegasystems / Chordiant , to name a couple? MM: Not in the traditional Read More...
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

big data sales and marketing apps  Sybase merger (and a big mobility push by SAP, as witnessed at SAPPHIRE NOW 2011 and  SAP’s recent “Run Better” world tour )? Has mobility become a discriminating factor in this market segment? SAP SME : Just as the Web changed consumers’ behaviors and expectations, the mobile phone and devices have also permanently changed their expectations. Mobility is already the price of entry into many deals. SAP is uniquely positioned to offer products/services to SMEs on the following three major fronts, Read More...
SAP HANA-One Technology to Watch in 2012 (and Beyond)
Did you know that SAP HANA is much more than a high-speed analytic appliance? TEC principal analyst P.J. Jakovljevic reveals how HANA is a universal database

big data sales and marketing apps  this is not a big deal, as most of Sybase database customers (Wall Street financial services companies) do not use SAP software on top of Sybase. It is likely that HANA will coexist with incumbent relational databases in SAP environments. In theory, companies can even install two HANA instances: one for OLTP and the other for OLAP purposes. It will be quite critical for SAP to espouse an attractive pricing and value proposition for existing and prospective customers to abandon the technology they’ve Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

big data sales and marketing apps  markets can make a big difference. Too many vendors define their markets relative to how they think, not relative to how the target customers think. The only way to understand how the target customers think is to ask them. Then select your definition of verticals to balance effectiveness with efficiency. About the Author Olin Thompson has over 25 years experience as a corporate executive in the application software industry. As a consultant, he provides business strategy, sales, and marketing guidance to Read More...
Meet PCI DSS Compliance Requirements for Test Data with Data Masking
Whether you’re working toward your first or your next payment card industry (PCI) data security standard (DSS) audit, you know compliance is measured on a

big data sales and marketing apps  PCI DSS Compliance Requirements for Test Data with Data Masking Whether you’re working toward your first or your next payment card industry (PCI) data security standard (DSS) audit, you know compliance is measured on a sliding scale. But full compliance can’t be achieved with just one policy or technology. Using data masking, a technology that alters sensitive information while preserving realism, production data can be eliminated from testing and development environments. Learn more. Read More...
Making the Most of Your Sales Opportunities
Discover proven approaches to sales success in Sales Performance Management: Maximize Profits with Comprehensive Sales Processes.

big data sales and marketing apps  making sales opportunities,making,sales,opportunities,sales opportunities,making opportunities,making sales. Read More...
Don''t Be Overwhelmed by Big Data
Big Data. The consumer packaged goods (CPG) industry is abuzz with those two words. And while it’s understandable that the CPG world is excited by the prospect

big data sales and marketing apps  t Be Overwhelmed by Big Data Big Data. The consumer packaged goods (CPG) industry is abuzz with those two words. And while it’s understandable that the CPG world is excited by the prospect of more data that can be used to better understand the who, what, why, and when of consumer purchasing behavior, it’s critical CPG organizations pause and ask themselves, “Are we providing retail and executive team members with “quality” data, and is the data getting to the right people at the right time? Read More...
Demystifying Data Science as a Service (DaaS)
With advancements in technology, data science capability and competence is becoming a minimum entry requirement in areas which have not traditionally been

big data sales and marketing apps  will become the next big thing. India is now the third largest internet user after China and the U.S., and the Indian economy has been growing rapidly. Read this white paper to find out more about how data SaaS is set to become a vital part of business intelligence and analytics, and how India will play a role in this trend. Read More...
The Evolution of a Real-time Data Warehouse
Real-time data warehouses are common in some organizations. This article reviews the basic concepts of a real-time data warehouse and it will help you determine

big data sales and marketing apps  warehouse space. Some are big and offer very robust solutions. Others vendors are innovative and offer very state-of-the-art solutions. Here are some data warehouse vendors to consider when planning a real-time data warehouse solution implementation (listed in alphabetic order). Greenplum Greenplum Database is data warehouse software built to support large-scale analytics processing. Massive parallel processing (MPP) is architecture-based and multi-level fault tolerance. This database supports industry Read More...
Data Quality Strategy: A Step-by-Step Approach
To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how

big data sales and marketing apps  Quality Strategy: A Step-by-Step Approach To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how to clean it and how to keep it clean. Those organizations that approach this issue strategically will be successful. But what goes into a data quality strategy? This paper from Business Objects, an SAP company, explores the strategy in the context of data quality. Read More...
Microsoft Goes Their Own Way with Data Warehousing Alliance 2000
Microsoft Corp. (Nasdaq: MSFT) today announced that 47 applications and tools from 39 vendors throughout the industry have qualified for Microsoft« Data

big data sales and marketing apps  Goes Their Own Way with Data Warehousing Alliance 2000 Event Summary REDMOND, Wash., Nov. 30 /PRNewswire/ -- Microsoft Corp. (Nasdaq: MSFT) today announced that 47 applications and tools from 39 top vendors throughout the industry have qualified for Microsoft Data Warehousing Alliance 2000. Alliance members and partners are committed to delivering tools and applications based on the Microsoft Data Warehousing Framework 2000, an open architecture for building business intelligence and analytical Read More...

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