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 big data sales and marketing apps

Browse RFP templates

Visit the TEC store for RFP templates that can save you weeks and months of requirements gathering, and help ensure the succes of your software selection project.

Browse Now
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » big data sales and marketing apps

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More

SAP HANA-One Technology to Watch in 2012 (and Beyond)


Did you know that SAP HANA is much more than a high-speed analytic appliance? TEC principal analyst P.J. Jakovljevic reveals how HANA is a universal database that will enable companies to analyze large volumes of operational and transactional information in real time, from virtually any data source, and that will eventually deliver an entirely new class of applications that will change the way people think, work, plan, and operate.

big data sales and marketing apps  this is not a big deal, as most of Sybase database customers (Wall Street financial services companies) do not use SAP software on top of Sybase. It is likely that HANA will coexist with incumbent relational databases in SAP environments. In theory, companies can even install two HANA instances: one for OLTP and the other for OLAP purposes. It will be quite critical for SAP to espouse an attractive pricing and value proposition for existing and prospective customers to abandon the technology they’ve Read More

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

big data sales and marketing apps  and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

big data sales and marketing apps  on the SAP HANA big data platform. Microsoft Dynamics seems to be following a similar path by not really splurging on MarketingPilot, Netbreeze , and Parature , and by developing the remaining functionality in-house. As the market is still immature, SAP customers’ CIOs are likely to be late adopters, and SAP might still have some breathing room to deliver those capabilities and catch up with the aforementioned competition.   It is still early to predict any market winners and losers here. For now, Read More

CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”


This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite. While the incentive and compensation and configure price quote (CPQ) modules remain two main entry points for most customers, at the conference the vendor focused on the ability of the suite to make sales and marketing work as one in order to close deals faster.

big data sales and marketing apps  also showed the Thunderbridge big sales data technology to display the end-to-end sales process, which is visualized in the form of the ultimate CEO dashboard. This ability to unveil fine sales data by crunching customer billing, commerce activity, territory alignment, sales targets, subscriber demographics, and channel information helps decision makers understand how to maximize the efforts of all the resources involved in the lead to money cycle. In the near future, CallidusCloud is planning to enhance Read More

Sales Enablement: User Acceptance Means More Sales


Productive salespeople can make the difference between your company’s success or its ultimate failure. A new approach to sales productivity is emerging, and it focuses on the productive interaction between salespeople and customers. This sales enablement concept helps meet the needs of not only management, but also the frontline users—and it’s the key to winning, retaining, and satisfying your customers.

big data sales and marketing apps   Read More

Sales Performance Management: Maximize Profits with Comprehensive Sales Processes


In a productive sales force, salespeople concentrate on acquiring, growing, and retaining profitable relationships within their account bases. To achieve this level of sales efficiency, you need a sales force automation (SFA) system that manages pipeline performance and territory alignment, and analyzes customer relationship management (CRM) data. Learn how a SFA solution can help you sales force excel.

big data sales and marketing apps  sales forecasting,key account management,sales management software,kpi performance,lead management software,crm on demand,best crm,opportunity management,lead tracking,sales funnel,pipeline sales,pipeline management,sales effectiveness,customer tracking,lead management sales Read More

7 Practical Sales Tips


These days, nobody goes it alone. We all can use a few new techniques to help us close tough deals. This ebook outlines key sales strategies and gives you the resources you need to put them into action. Some recommendations are simple; others require thoughtful business decisions. But all guarantee an immediate and long-lasting impact on your sales organization. Get a few quick sales tips you can use anywhere, anytime.

big data sales and marketing apps  sales tips,sales strategies,sales productivity,practical sales tips,practical business sales tips,tips to increase sales productivity,tips for sales reps Read More

A Solution to Data Capture and Data Processing Challenges


Organizations are relying more and more on customer information to drive business processes. You probably spend a lot of time trying to make sure you get the right information to the right people at the right time—but is your data capture process as efficient as it could be? Learn about the issues surrounding data capture and data processing, and about a solution designed to help you address specific processing problems.

big data sales and marketing apps  Solution to Data Capture and Data Processing Challenges Organizations are relying more and more on customer information to drive business processes. You probably spend a lot of time trying to make sure you get the right information to the right people at the right time—but is your data capture process as efficient as it could be? Learn about the issues surrounding data capture and data processing, and about a solution designed to help you address specific processing problems. Read More

Data Mining with MicroStrategy: Using the BI Platform to Distribute Data Mining and Predictive Analytics to the Masses


Data mining and predictive analysis applications can help you make knowledge-driven decisions and improve efficiency. But the user adoption of these tools has been slow due to their lack of business intelligence (BI) functionality, proactive information distribution, robust security, and other necessities. Now there’s an integrated enterprise BI system that can deliver data mining and predictive analysis. Learn more.

big data sales and marketing apps  Mining with MicroStrategy: Using the BI Platform to Distribute Data Mining and Predictive Analytics to the Masses Data mining and predictive analysis applications can help you make knowledge-driven decisions and improve efficiency. But the user adoption of these tools has been slow due to their lack of business intelligence (BI) functionality, proactive information distribution, robust security, and other necessities. Now there’s an integrated enterprise BI system that can deliver data mining and pre Read More

The Path to Healthy Data Governance


Many companies are finally treating their data with all the necessary data quality processes, but they also need to align their data with a more complex corporate view. A framework of policies concerning its management and usage will help exploit the data’s usefulness. TEC research analyst Jorge Garcia explains why for a data governance initiative to be successful, it must be understood as a key business driver, not merely a technological enhancement.

big data sales and marketing apps  and plan carefully.  Think big, but start small. These steps will ensure 100 percent support from all levels of leadership and stakeholders. Note that the careful planning and charting of your program can be definitive in augmenting its chance of success. By addressing a set of small problems first, you can more reliably gauge the scope of your program.  A Final Word I concur with the view of Data Management International —that the needs of business drive the needs for information; together they Read More

The Advantages of Row- and Rack-oriented Cooling Architectures for Data Centers


The traditional room-oriented approach to data center cooling has limitations in next-generation data centers. Next-generation data centers must adapt to changing requirements, support high and variable power density, and reduce power consumption and other operating costs. Find out how row- and rack-oriented cooling architectures reduce total cost of ownership (TCO), and address the needs of next-generations data centers.

big data sales and marketing apps  Advantages of Row- and Rack-oriented Cooling Architectures for Data Centers The Advantages of Row and Rack-Oriented Cooling Architectures for Data Centers If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. In today''s always on, always available world where businesses can''t stop and downtime is measured in dollars, American Power Conversion (APC) provides protection against some of the leading causes of downtime, data loss and hardware Read More

Data Migration Management: A Methodology to Sustaining Data Integrity for Going Live and Beyond


For many new system deployments, data migration is one of the last priorities. Data migration is often viewed as simply transferring data between systems, yet the business impact can be significant and detrimental to business continuity when proper data management is not applied. By embracing the five phases of a data migration management methodology outlined in this paper, you can deliver a new system with quality data.

big data sales and marketing apps  Migration Management: A Methodology to Sustaining Data Integrity for Going Live and Beyond For many new system deployments, data migration is one of the last priorities. Data migration is often viewed as simply transferring data between systems, yet the business impact can be significant and detrimental to business continuity when proper data management is not applied. By embracing the five phases of a data migration management methodology outlined in this paper, you can deliver a new system with Read More

Forrester TechRadar Report: Data Security


Data security is not just an IT issue these days but a business imperative, as data volumes explode and it is becoming a Herculean task to protect sensitive data from cybercriminals and prevent privacy infringements. As data volumes continue to rise, the burden of protecting sensitive data and preventing security breaches can be crushing. It is necessary to take a holistic, comprehensive, and long-lasting approach to data security that encompasses people, processes, and technology.

This Forrester TechRadar Data Security report provides a framework for developing a long-term approach to keeping your organization’s information secure. Data breaches and insider threats are becoming more common, and your organization needs to achieve compliance and secure privacy without affecting the bottom line. Most companies are also interested in adopting cloud, mobile, and other technologies, which can complicate data security matters even more.

This comprehensive and in-depth report evaluates 20 of the key traditional and emerging data security technologies. To make the report, Forrester interviewed over 40 experts, customers, and users, and drew from a wealth of analyst experience, insight, and research.

Use this report to get informed about what you need to consider to restrict and strictly enforce access control to data, monitor, and identify abnormal patterns of network or user behavior, block exfiltration of sensitive data, and render successful theft of data harmless.

big data sales and marketing apps  TechRadar Report: Data Security Data security is not just an IT issue these days but a business imperative, as data volumes explode and it is becoming a Herculean task to protect sensitive data from cybercriminals and prevent privacy infringements. As data volumes continue to rise, the burden of protecting sensitive data and preventing security breaches can be crushing. It is necessary to take a holistic, comprehensive, and long-lasting approach to data security that encompasses people, Read More