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Documents related to » big data sales and marketing apps


PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More...
Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting

big data sales and marketing apps  MM: We’re seeing three big movements in BPM right now: mobile, the connections to other systems, and analytics (both on process data and business data). We have solid capabilities in each area and are beginning to see good customer uptake, so we’re devoting a lot of research and development resources to these areas. TEC: Do you have predictive analytics (next best offer, etc.) capabilities, such as those offered by IBM SPSS and Pegasystems / Chordiant , to name a couple? MM: Not in the traditional Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

big data sales and marketing apps  and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More...
CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”
This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite

big data sales and marketing apps  also showed the Thunderbridge big sales data technology to display the end-to-end sales process, which is visualized in the form of the ultimate CEO dashboard. This ability to unveil fine sales data by crunching customer billing, commerce activity, territory alignment, sales targets, subscriber demographics, and channel information helps decision makers understand how to maximize the efforts of all the resources involved in the lead to money cycle. In the near future, CallidusCloud is planning to enhance Read More...
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

big data sales and marketing apps  Sybase merger (and a big mobility push by SAP, as witnessed at SAPPHIRE NOW 2011 and  SAP’s recent “Run Better” world tour )? Has mobility become a discriminating factor in this market segment? SAP SME : Just as the Web changed consumers’ behaviors and expectations, the mobile phone and devices have also permanently changed their expectations. Mobility is already the price of entry into many deals. SAP is uniquely positioned to offer products/services to SMEs on the following three major fronts, Read More...
The Evolution of a Real-time Data Warehouse
Real-time data warehouses are common in some organizations. This article reviews the basic concepts of a real-time data warehouse and it will help you determine

big data sales and marketing apps  warehouse space. Some are big and offer very robust solutions. Others vendors are innovative and offer very state-of-the-art solutions. Here are some data warehouse vendors to consider when planning a real-time data warehouse solution implementation (listed in alphabetic order). Greenplum Greenplum Database is data warehouse software built to support large-scale analytics processing. Massive parallel processing (MPP) is architecture-based and multi-level fault tolerance. This database supports industry Read More...
Big Data Analytics: Profiling the Use of Analytical Platforms in User Organizations
While terabytes used to be synonymous with big data warehouses, now it’s petabytes, and the rate of growth in data volumes continues to escalate as

big data sales and marketing apps  to be synonymous with big data warehouses, now it’s petabytes, and the rate of growth in data volumes continues to escalate as organizations seek to store and analyze greater levels of transaction details, as well as Web- and machine-generated data, to gain a better understanding of customer behavior and drivers. This report examines the rise of big data and the use of analytics to mine that data. Read More...
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money''s worth. This article discusses seven common mistakes made

big data sales and marketing apps  neon sign say in big letters Free HBO and in small letters Motel ? Of course not. Likewise, if your marketing material emphasizes effective formula management before you mention that you cater to the chemical industry, you may want to reverse the order. Sin #2. Swerving Off Course Too often we give up before the finish line is in sight. We become impatient if the results of a marketing campaign are not immediate. Here are some simple facts. Getting more than a 1 percent hit ratio for a marketing Read More...
Data Quality: Cost or Profit?
Data quality has direct consequences on a company''s bottom-line and its customer relationship management (CRM) strategy. Looking beyond general approaches and

big data sales and marketing apps  Quality: Cost or Profit? Market Overview In the past year, TEC has published a number of articles about data quality. ( Poor Data Quality Means A Waste of Money ; The Hidden Role of Data Quality in E-Commerce Success ; and, Continuous Data Quality Management: The Cornerstone of Zero-Latency Business Analytics .) This time our focus takes us to the specific domain of data quality within the customer relationship management (CRM) arena and how applications such as Interaction from Interface Software can Read More...
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

big data sales and marketing apps  Netsize,mobile marketing opportunities,marketing strategies,mobile marketing strategies,mobile marketing tools,customer retention,customer engagement,customer expectations,precise targeting,mobile marketing implementation,customer databases,marketing message,marketing campaigns,mobile marketing campaigns,online marketing campaigns Read More...
Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

big data sales and marketing apps  Quality: A Survival Guide for Marketing Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More...
Backing up Data in the Private Cloud: Meeting the Challenges of Remote Data Protection - Requirements and Best Practices
This white paper describes some of the common challenges associated with protecting data on laptops and at home and remote offices and portrays proven solutions

big data sales and marketing apps  up Data in the Private Cloud: Meeting the Challenges of Remote Data Protection - Requirements and Best Practices This white paper describes some of the common challenges associated with protecting data on laptops and at home and remote offices and portrays proven solutions to the challenges of protecting distributed business data by establishing a private cloud/enterprise cloud. Learn which best practices can ensure business continuity throughout an organization with a distributed information Read More...

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