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Documents related to » big data sales and marketing apps


PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

big data sales and marketing apps  on the SAP HANA big data platform. Microsoft Dynamics seems to be following a similar path by not really splurging on MarketingPilot, Netbreeze , and Parature , and by developing the remaining functionality in-house. As the market is still immature, SAP customers’ CIOs are likely to be late adopters, and SAP might still have some breathing room to deliver those capabilities and catch up with the aforementioned competition.   It is still early to predict any market winners and losers here. For now, Read More
SAP HANA-One Technology to Watch in 2012 (and Beyond)
Did you know that SAP HANA is much more than a high-speed analytic appliance? TEC principal analyst P.J. Jakovljevic reveals how HANA is a universal database

big data sales and marketing apps  this is not a big deal, as most of Sybase database customers (Wall Street financial services companies) do not use SAP software on top of Sybase. It is likely that HANA will coexist with incumbent relational databases in SAP environments. In theory, companies can even install two HANA instances: one for OLTP and the other for OLAP purposes. It will be quite critical for SAP to espouse an attractive pricing and value proposition for existing and prospective customers to abandon the technology they’ve Read More
Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting

big data sales and marketing apps  MM: We’re seeing three big movements in BPM right now: mobile, the connections to other systems, and analytics (both on process data and business data). We have solid capabilities in each area and are beginning to see good customer uptake, so we’re devoting a lot of research and development resources to these areas. TEC: Do you have predictive analytics (next best offer, etc.) capabilities, such as those offered by IBM SPSS and Pegasystems / Chordiant , to name a couple? MM: Not in the traditional Read More
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

big data sales and marketing apps  Sybase merger (and a big mobility push by SAP, as witnessed at SAPPHIRE NOW 2011 and  SAP’s recent “Run Better” world tour )? Has mobility become a discriminating factor in this market segment? SAP SME : Just as the Web changed consumers’ behaviors and expectations, the mobile phone and devices have also permanently changed their expectations. Mobility is already the price of entry into many deals. SAP is uniquely positioned to offer products/services to SMEs on the following three major fronts, Read More
Get Your Sales Team Going with Mobile CRM
As you''ll discover in the executive brief. get your sales teams going with mobile crm, mobile CRM lets your sales reps perform more of the activiti...

big data sales and marketing apps  sales team going mobile crm,sales,team,going,mobile,crm,team going mobile crm,sales going mobile crm,sales team mobile crm,sales team going crm,sales team going mobile. Read More
Achieving a Successful Data Migration
The data migration phase can consume up to 40 percent of the budget for an application implementation or upgrade. Without separate metrics for migration, data

big data sales and marketing apps  a Successful Data Migration Achieving a Successful Data Migration If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Informatica''s data migration solution decreases the risk and minimizes the errors inherent in data migration projects. At the same time, our solution reduces the costs of data migration projects by automating processes, improving business-IT collaboration, and incorporating proven best practices. Source : Read More
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

big data sales and marketing apps  SAP,marketing management,management marketing,management courses,customer relationship management,brand management,campaign management,marketing and management,marketing management software,sales marketing management,marketing sales management,syllabus management,marketing management jobs,management courses online,business marketing management Read More
Data Enrichment and Classification to Drive Data Reliability in Strategic Sourcing and Spend Analytics
Spend analytics and performance management software can deliver valuable insights into savings opportunities and risk management. But to make confident

big data sales and marketing apps  Enrichment and Classification to Drive Data Reliability in Strategic Sourcing and Spend Analytics Spend analytics and performance management software can deliver valuable insights into savings opportunities and risk management. But to make confident decisions and take the right actions, you need more than just software—you also need the right data. This white paper discusses a solution to help ensure that your applications process reliable data so that your spend analyses and supplier risk Read More
Unified Data Management: A Collaboration of Data Disciplines and Business Strategies
In most organizations today, data are managed in isolated silos by independent teams using various data management tools for data quality, integration

big data sales and marketing apps  Data Management: A Collaboration of Data Disciplines and Business Strategies In most organizations today, data are managed in isolated silos by independent teams using various data management tools for data quality, integration, governance, and so on. In response to this situation, some organizations are adopting unified data management (UDM), a practice that holistically coordinates teams and integrates tools. This report can help your organization plan and execute effective UDM efforts. Read More
TCO Analysis of a Traditional Data Center vs. a Scalable, Containerized Data Center
Standardized, scalable, pre-assembled, and integrated data center facility power and cooling modules provide a total cost of ownership (TCO) savings of 30

big data sales and marketing apps  Analysis of a Traditional Data Center vs. a Scalable, Containerized Data Center Standardized, scalable, pre-assembled, and integrated data center facility power and cooling modules provide a total cost of ownership (TCO) savings of 30% compared with traditional, built-out data center power and cooling infrastructure. Avoiding overbuilt capacity and scaling the design over time contributes to a significant percentage of the overall savings. This white paper provides a quantitative TCO analysis of the Read More
Data Integration: Creating a Trustworthy Data Foundation for Business Intelligence
Organizations combine their historical data with current data from operational systems to satisfy business intelligence analysis and government reporting

big data sales and marketing apps  Integration: Creating a Trustworthy Data Foundation for Business Intelligence Organizations combine their historical data with current data from operational systems to satisfy business intelligence analysis and government reporting requirements. This paper discusses the importance of data integration and helps you identify key challenges of integrating data. It also provides an overview of data warehousing and its variations, as well as summarizes the benefits and approaches to integrating data. Read More
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

big data sales and marketing apps  Netsize,mobile marketing opportunities,marketing strategies,mobile marketing strategies,mobile marketing tools,customer retention,customer engagement,customer expectations,precise targeting,mobile marketing implementation,customer databases,marketing message,marketing campaigns,mobile marketing campaigns,online marketing campaigns Read More
Data Quality Strategy: A Step-by-Step Approach
To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how

big data sales and marketing apps  Quality Strategy: A Step-by-Step Approach To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how to clean it and how to keep it clean. Those organizations that approach this issue strategically will be successful. But what goes into a data quality strategy? This paper from Business Objects, an SAP company, explores the strategy in the context of data quality. Read More
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

big data sales and marketing apps  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they''ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You''ll learn the different types of data problems, why Read More

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