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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 big data sales and marketing apps

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » big data sales and marketing apps

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive Read More

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

big data sales and marketing apps  and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More

CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”


This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite. While the incentive and compensation and configure price quote (CPQ) modules remain two main entry points for most customers, at the conference the vendor focused on the ability of the suite to make sales and marketing work as one in order to close deals faster.

big data sales and marketing apps  also showed the Thunderbridge big sales data technology to display the end-to-end sales process, which is visualized in the form of the ultimate CEO dashboard. This ability to unveil fine sales data by crunching customer billing, commerce activity, territory alignment, sales targets, subscriber demographics, and channel information helps decision makers understand how to maximize the efforts of all the resources involved in the lead to money cycle. In the near future, CallidusCloud is planning to enhance Read More

SAP’s SME Product Marketing Team Tells All (or Most of it, at least)


The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises (SMEs). For one, the much publicized and anticipated multi-tenanted software as a service (SaaS) SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so (after

big data sales and marketing apps  Sybase merger (and a big mobility push by SAP, as witnessed at SAPPHIRE NOW 2011 and  SAP’s recent “Run Better” world tour )? Has mobility become a discriminating factor in this market segment? SAP SME : Just as the Web changed consumers’ behaviors and expectations, the mobile phone and devices have also permanently changed their expectations. Mobility is already the price of entry into many deals. SAP is uniquely positioned to offer products/services to SMEs on the following three major fronts, Read More

SAP HANA-One Technology to Watch in 2012 (and Beyond)


Did you know that SAP HANA is much more than a high-speed analytic appliance? TEC principal analyst P.J. Jakovljevic reveals how HANA is a universal database that will enable companies to analyze large volumes of operational and transactional information in real time, from virtually any data source, and that will eventually deliver an entirely new class of applications that will change the way people think, work, plan, and operate.

big data sales and marketing apps  this is not a big deal, as most of Sybase database customers (Wall Street financial services companies) do not use SAP software on top of Sybase. It is likely that HANA will coexist with incumbent relational databases in SAP environments. In theory, companies can even install two HANA instances: one for OLTP and the other for OLAP purposes. It will be quite critical for SAP to espouse an attractive pricing and value proposition for existing and prospective customers to abandon the technology they’ve Read More

Informatica PowerCenter 5 Enables Enterprise Data Integration


Informatica Corporation’s Informatica PowerCenter 5 is a platform for integrating data to be deployed in e-Business applications, analytic applications and data warehouses, including a wide range of data sources, from enterprise resource planning (ERP) systems such as SAP R/3 and PeopleSoft, to web logs and Siebel applications. Market validation of its offerings is shown in a record Q4 of 2000, with a 150% increase in revenue over the previous year.

big data sales and marketing apps  PowerCenter 5 Enables Enterprise Data Integration Informatica PowerCenter 5 Enables Enterprise Data Integration M. Reed - April 5, 2001 Event Summary Informatica Corporation (NASDAQ: INFA), a provider of e-Business analytic software, has announced the availability of Informatica PowerCenter 5 , an enterprise data integration platform for the deployment and management of analytic applications and data warehouses. The vendor states that the Informatica PowerCenter 5 suite is designed to be a Read More

The Path to Healthy Data Governance through Data Security


Companies today are challenged to maintain their data safe and secure from hackers and others with unauthorized access. In his article, TEC business intelligence (BI) analyst Jorge García looks the risks and issues that companies face with securing their data, the importance and advantages of data security, and outlines a path that companies can follow to achieve data security as part of an overall data governance initiative.

big data sales and marketing apps  Path to Healthy Data Governance through Data Security The appropriate handling of an organization’s data is critically dependent on a number of factors, including data quality, which I covered in one of my earlier posts this year. Another important aspect of data governance regards the managing of data from a security perspective. Now more than ever, securing information is crucial for any organization. This article is devoted to providing insight and outlining the steps that will put you on the path Read More

Thinking Radically about Data Warehousing and Big Data: Interview with Roger Gaskell, CTO of Kognitio


Managing data—particularly in large numbers—still is and probably will be the number one priority for many organizations in the upcoming years. Many of the traditional ways to store and analyze large amounts of data are being replaced with new technologies and methodologies to manage the new volume, complexity, and analysis requirements. These include new ways of developing data warehousing, the

big data sales and marketing apps  to face in doing big data management and analysis? Hadoop seems to becoming the de facto technology for “Big Data” processing. While the advantages may be clear (no license fees, open source, etc.), the barriers to entry can be large. Organizations considering Hadoop must realize that to implement a Hadoop environment and maintain its operation calls for a considerable engineering skill set and resource. Despite the need for this large engineering investment, many organizations are still willing to Read More

Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

big data sales and marketing apps  SAP,marketing management,management marketing,management courses,customer relationship management,brand management,campaign management,marketing and management,marketing management software,sales marketing management,marketing sales management,syllabus management,marketing management jobs,management courses online,business marketing management Read More

Data Warehouse vs. Data Mart-Approaches to Implementing a Data Integration Solution


There continues to be a wide variety of different approaches to building a solid data management solution for your organization, and just as many consulting firms across the globe willing to help you build them. However, it’s imperative for each data management solution to specialize to the unique needs of your organization’s business users, across varying functional areas.

big data sales and marketing apps  Warehouse vs. Data Mart-Approaches to Implementing a Data Integration Solution There continues to be a wide variety of different approaches to building a solid data management solution for your organization, and just as many consulting firms across the globe willing to help you build them. However, it’s imperative for each data management solution to specialize to the unique needs of your organization’s business users, across varying functional areas. Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

big data sales and marketing apps  Quality: A Survival Guide for Marketing Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More

The Operational Data Lake: Your On Ramp to Big Data


Companies recognize the need to integrate big data into their real-time analytics and operations, but this poses a lot of technical and resource challenges. Meanwhile, those organizations that have operational data stores (ODSs) in place find that, while useful, they are expensive to scale. The ODS gives real-time visibility into operational data. While more cost-effective than a data warehouse, it uses outdated scaling technology, and performance upgrades require very specialized hardware. Plus, ODSs just can't handle the volume of data that has become a matter of fact for businesses today.

This white paper discusses the concept of the operational data lake, and its potential as an on-ramp to big data by upgrading outdated ODSs. Companies that are building a use case for big data, or those considering an upgrade to their ODS, may benefit from this stepping stone. With a Hadoop relational database management system (RDBMS), companies can expand their big data practices at their own pace.

big data sales and marketing apps  Your On Ramp to Big Data Companies recognize the need to integrate big data into their real-time analytics and operations, but this poses a lot of technical and resource challenges. Meanwhile, those organizations that have operational data stores (ODSs) in place find that, while useful, they are expensive to scale. The ODS gives real-time visibility into operational data. While more cost-effective than a data warehouse, it uses outdated scaling technology, and performance upgrades require very Read More