Today, SAP is in the process of completing one of its most aggressive new product launches in its history by introducing its "New Dimension" products line, which initially includes independent business applications for Supply Chain Management, Client Relationship Management (CRM, Business Intelligence (BI), and e-Commerce."New Dimension" and "Industry-Specific" products (particularly "SAP BW" and "SAP HR") will be significant contributors to SAP sales revenue...
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introductions (complete CRM and BI product suites) and to reduction of product complexity and implementation price (TeamSAP, EnjoySAP, and ValueSAP initiatives), by increasing R&D budget for 1999 at least 10% over the 1998 level ($640 million). Exercise moderate sales, marketing and administrative cost cutting in order to keep total operating expenses for 1999 under 10% increase compared to 1998 ($4.1 billion). Fig. 5 User Recommendations One would be hard pressed to find a case where SAP should not,