There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.
better internet sales
the focus on a better emotional experience—from concept to consumer. Perhaps it could even reduce the distance between Mars and Venus—it''s a small solar system after all! This article is from Parallax View, ChainLink Research''s on-line magazine, read by over 150,000 supply chain and IT professionals each month. Thought-provoking and actionable articles from ChainLink''s analysts, top industry executives, researchers, and fellow practitioners. To view the entire magazine, click here . About the Author