All companies use some form of sales and operations planning (S&OP) to synchronize market data with production output. But most practice a planning process based on logistics rather than strategy. Taking a more strategic approach, however, the S&OP process can be designed to bring together a company’s marketing, finance, sales, and operations departments to continuously monitor—and meet—customer demand.
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S&OP processes, companies are better able to synchronize supply and demand, improve revenue, decrease costs, and increase customer satisfaction. The following examples illustrate how three global companies are putting this strategic process into practice. Brown-Forman Corporation believes its approach to S&OP is a better way to align supply and demand with the company''s business requirements, build better internal communications, and plan activities to meet customers'' needs. ExxonMobil Chemical leverages