While Made2Manage's decision to go private under a wealthy Battery Ventures' wing, which was supposedly committed to invest in the acquired technology was prudent at the time of announcement; subsequent events might be showing us a different side of the buyout medal. Although the draconic exodus of former executives and subsequent layoffs may at the end of the day result with some benefits for the customers (e.g., the vendor's stability and improved delivery of product functionality and quality) albeit within the vendor's future sweet spot. While the target market remains small and midsize manufacturers, that more granular sweet spot is yet to be determined and vocally unveiled by the new management.
now with secured financial backing, Made2Manage should have a good opportunity within its target market, which is still without a dominant vendor. Although the larger, Tier 1 vendors have long been moving down-market, Made2Manage''s target segment is still largely below their radar screen. However, that will be a heck of a challenge going forward with only a handful of remaining direct sales people and maybe even fewer technical pre-sales employees, unless the new management espouses quickly another viable