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Abstract:
Prepare yourself for B2B E-Business.What have you got to lose? Download our free whitepaper! IT groups aspire to standardize
on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor
expediency over strategy. With so many technology choic (...)
Excerpt related to
b2b strategy:
... With so many technology choices, it’s important to understand the role each can play when building an
overall business-to-business (B2B) strategy. ...
Published:
2010-03-11
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Abstract:
Prepare yourself for B2B E-Business.What have you got to lose? Download our free whitepaper! IT groups aspire to standardize
on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor
expediency over strategy. With so many technology choic (...)
Excerpt related to
b2b strategy:
... With so many technology choices, it’s important to understand the role each can play when building an
overall business-to-business (B2B) strategy. ...
Published:
2010-03-11
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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
b2b strategy:
... business (B2B) software marketing—which it is—part of the problem is that it can seem
vague or difficult to develop and apply. Are we talking strategy or ...
Published:
2004-09-18
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Abstract:
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to
stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market. (...)
Excerpt related to
b2b strategy:
... steps in the process become obvious when you audit your message strategy. ...
positioning process, but one that many business-to-business (B2B) software marketers ...
Published:
2008-09-01
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Abstract:
In B2B e-business strategies, you'll learn about the different B2B e-business service and software products available to you
in today's rapidly cha... (...)
Excerpt related to
b2b strategy:
... In B2B E-Business Strategies, you'll learn about the different B2B
e-business ... marketplace—and how they can help you build an effective e-business strategy.
...
Published:
2010-03-11
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Abstract:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2B software market dominated by much larger players. It sells its supply chain management and Internet-based
solutions to mid market companies primarily within (...)
Excerpt related to
b2b strategy:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2...
Published:
2000-02-01
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Abstract:
Magic Quadrant for B2B Gateway Providers. Download Free IT Analysis Reports Linked To B2B Gateway Providers. Business-to-business
(B2B) gateway solutions have matured to the point where they can support a wide range of projects. However, there are still
functional differences—including product matur (...)
Excerpt related to
b2b strategy:
Magic Quadrant for B2B Gateway Providers. Download Free IT Analysis Reports Linked To B2B Gateway Providers. Business-to-business
(B2B) gateway sol...
Published:
2010-03-11
-
Abstract:
In B2B e-business strategies, you'll learn about the different B2B e-business service and software products available to you
in today's rapidly cha... (...)
Excerpt related to
b2b strategy:
... In B2B E-Business Strategies, you'll learn about the different B2B
e-business ... marketplace—and how they can help you build an effective e-business strategy.
...
Published:
2010-03-11
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Abstract:
Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really important
to the target market, and to gain some credibility. (...)
Excerpt related to
b2b strategy:
Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really
important to the target market, ...
Published:
2006-02-17
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Excerpt related to
b2b strategy:
... the opportunities inherent in the business to business (B2B) pricing software ...
Group, a Cambridge, Massachusetts, United States (US) strategy consulting firm ...
Published:
2012-01-12
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Abstract:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target
market is almost exclusively business-to-busine (...)
Excerpt related to
b2b strategy:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is ve...
Published:
2010-03-11
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Abstract:
10 Reasons Why e-Commerce Fails. 1. Lack of Strategic Direction, 2. Poor User Interface,... “Build it and they will come”
is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion,
so why would you build a Web site and expect it (...)
Excerpt related to
b2b strategy:
10 Reasons Why e-Commerce Fails. 1. Lack of Strategic Direction, 2. Poor User Interface,... “Build it and they will come”
is not a strategy for ec...
Published:
2010-03-11
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Abstract:
TEC Principal Analyst P.J. Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B
enterprises. Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is
a critically important discipline within any enterprise, (...)
Excerpt related to
b2b strategy:
TEC Principal Analyst PJ Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B
enterprises. Conventio...
Published:
2011-10-13
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Abstract:
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money,
and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process
for positioning. (...)
Excerpt related to
b2b strategy:
... Believe me, you'll get tired of your message strategy long before your ...
Matter (www.messagesthatmatter.com), a consulting firm that helps B2B software companies ...
Published:
2005-12-02
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Abstract:
Business Community Management. Reports and Other Computer Software to Use In Your Dynamic System Related to a Business Community
Management. To adapt your supply chain communication process to the demands posed by changing customer expectations, volume
increases, and multiple communication formats, automa (...)
Excerpt related to
b2b strategy:
Business Community Management. Reports and Other Computer Software to Use In Your Dynamic System Related to a Business Community
Management. To ada...
Published:
2010-03-11
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Abstract:
B2B/EAI software vendor Extricity announced that International Business Machines is shipping the Extricity B2B platform as
part of IBM’s WebSphere BtoBi Partner Agreement Manager. An OEM alliance with IBM is bound to provide Extricity with additional
credence and leverage in the ever-expanding B2B/EAI (...)
Excerpt related to
b2b strategy:
B2B/EAI software vendor Extricity announced that International Business Machines is shipping the Extricity B2B platform as
part of IBM’s WebSphere...
Published:
2001-01-23
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Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
b2b strategy:
... of product knowledge by referencing the rationale document and message strategy. ...
of Messages that Matter, a consulting firm that helps B2B software companies ...
Published:
2007-02-12
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Abstract:
B2B cross-marketplace creator and dot-com start-up CommerceScout not only received implementation assistance from e-business
service provider Xcelerate, but they also helped CommerceScout define the business model and market opportunity. (...)
Excerpt related to
b2b strategy:
B2B cross-marketplace creator and dot-com start-up CommerceScout not only received implementation assistance from e-business
service provider Xcel...
Published:
2000-06-07
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Abstract:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its
product information management (PIM) and data synchronization tools. (...)
Excerpt related to
b2b strategy:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its product
information manag...
Published:
2004-03-12
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Abstract:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relevance to the selling process. It won't be long before several B2B software companies position their products
as providing a superior ROI. Read on to find out if (...)
Excerpt related to
b2b strategy:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relev...
Published:
2004-06-01