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LeveragePoint Adds Value to B2B Pricing - Part 2
Part 1 of this blog series introduced LeveragePoint as a cloud-based newcomer to the business-to-business (B2B) pricing market with a novel pricing approach

b2b pricing  Adds Value to B2B Pricing - Part 2 Part 1 of this blog series introduced LeveragePoint as a cloud-based newcomer to the business-to-business (B2B) pricing market with a novel pricing approach: value-based pricing . In this day and age of highly accelerated new product introductions, history-based pricing approaches are often inadequate. My previous post explained the company’s approach and current state of affairs. Part 2 follows with my discussion with LeveragePoint’s CEO Steven Forth Read More...
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Documents related to » b2b pricing


The (Underappreciated) Value of B2B Pricing Software
Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is a critically important discipline within any

b2b pricing  (Underappreciated) Value of B2B Pricing Software About five years ago we published an article series entitled “ The Case for Pricing Management ,” since companies in the manufacturing, distribution, services, retail, telecommunications, and hospitality and travel industries can face a variety of pricing problems. On the one hand, unnecessary discounting and quoting prices below a break-even point can result in a company’s poor financial performance. On the other hand, pricing some items out of Read More...
LeveragePoint Adds Value to B2B Pricing - Part 1
TEC’s in-depth 2011 article not only described the opportunities inherent in the business to business (B2B) pricing software market, but also ascertained that

b2b pricing  Adds Value to B2B Pricing - Part 1 TEC’s in-depth  2011 article not only described the opportunities inherent in the business to business (B2B) pricing software market, but also ascertained that the value of this budding software category has yet to become universally known and appreciated . Sensing the opportunity, LeveragePoint is the latest market newcomer with a fresh approach to deal pricing negotiations. LeveragePoint was established in January 2009 as a spinout from Monitor Group , Read More...
Two Vendor Execs Discuss the Current B2B Pricing Market (and its Future)
Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever to such inadequate if not harmful

b2b pricing  Execs Discuss the Current B2B Pricing Market (and its Future) Based on the upbeat results of some business-to-business (B2B) pricing vendors in 2011, one could easily assume that the pricing software market’s value proposition is well known and accepted by companies en masse. At least in the retail sector this assumption could be validated by IBM ’s recent acquisition of the retail pricing and assortment optimization leader DemandTec . But as the title of my recent article intimates, the value of B2B Read More...
An Update on Zilliant (and the B2B Pricing Market, in General)
In this good, bad, and arguably recovering economy, many companies are looking to their pricing strategies and practices as a way to improve profits without

b2b pricing  on Zilliant (and the B2B Pricing Market, in General) In this good, bad, and arguably recovering economy, many companies are looking to their  pricing  strategies and practices as a way to improve profits without necessarily repelling customers. Pricing is an important component of an enterprise’s business processes and financial performance, since companies in many industries can face a variety of pricing problems such as unnecessary  discounting  and quoting prices below a  break-even  point. Read More...
SciQuest Consumerizes B2B Commerce
SciQuest, a leading public provider of cloud-based business automation solutions, has announced the next major version of its spend management product suite

b2b pricing  Consumerizes B2B Commerce SciQuest , a leading public provider of cloud-based business automation solutions, has announced the next major version of its spend management product suite . The latest version includes a redesigned user interface (UI) with consumer-like features and experiences similar to popular Web sites such as Amazon, Facebook, and LinkedIn. In short, SciQuest is bringing a consumer-like experience to business-to-business (B2B) shopping. The new version features a Digital Mailroom Read More...
Building an ROI Model to Evaluate Your B2B E-commerce Initiative
B2B companies everywhere are under heavy pressure to offer their customers and employees robust e-commerce capabilities that rival best-of-breed consumer

b2b pricing  Model to Evaluate Your B2B E-commerce Initiative B2B companies everywhere are under heavy pressure to offer their customers and employees robust e-commerce capabilities that rival best-of-breed consumer-focused companies. B2B companies that fall short of customer expectations risk losing them to competitors who have stepped up their game. This paper provides a framework for building an ROI model that can be used to demonstrate the advantages of a new e-commerce implementation to senior executives and Read More...
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

b2b pricing  you're involved in marketing B2B software, and I'll explain why. I'll also explain why the difference can mean a huge difference in the cost of marketing your software. Positioning: The Mental Space to Build a Brand At my firm we define positioning as a mental space that you can own with an idea that has compelling meaning to the recipient. It's in that mental space where the product's benefits and the customer's most important needs meet, and hopefully stick. Later in this column, I'll provide Read More...
The Three Cs of Successful Positioning Part Two: The Channel
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with the sales channel, especially if you

b2b pricing  play in positioning your B2B software for success. In this article, the second in a series on the 3Cs of positioning—channel, customer, and competition—we'll explore how the channel can enhance your positioning process. In my last column , I introduced the 3Cs and summarized how your positioning effort can benefit from a thorough understanding of them. In this column, I'll explain why you should always start your positioning process with the channel, especially if you have limited time and resources. Read More...
New Approaches to Software Pricing
Hearing the complaints of dissatisfied customers, some vendors are developing customer-centric contracts. HarrisData has even gone so far as to draft a Bill of

b2b pricing  Approaches to Software Pricing Enter Some Possible Software Pricing Thought Leaders In the past customers have been disadvantaged in software contracts, facing numerous and expensive fine print clauses limiting their warranties. (See Is There a Panacea for Enterprise Software Pricing Yet? ) However, in the new market, power is shifting from the vendor to the customer, and software negotiations are changing. Much to the delight of customers, some vendors are now differentiating their business strategy Read More...
IBM Cognos Pricing Makes More Projects Possible
Too often, companies assume that business reporting and performance management software is too expensive. But for your wish list of potential projects, you

b2b pricing  Cognos Pricing Makes More Projects Possible Too often, companies assume that business reporting and performance management software is too expensive. But for your wish list of potential projects, you should consider a solution with a flexible and tiered pricing scale—that may help you to improve productivity at a lower per-user cost. Learn more about the benefits of business reporting and project management solutions, and how to ensure a return on investment (ROI). Read More...
How to Build Pricing Muscle in Retail
Organizations usually rely on historical data and transactions to determine their pricing strategy. However, this data is typically insufficient to arrive at a

b2b pricing  to Build Pricing Muscle in Retail Organizations usually rely on historical data and transactions to determine their pricing strategy. However, this data is typically insufficient to arrive at a competitive price. Moreover, customers these days are well informed about the value of products they want to purchase. That's why organizations need to arrive at their pricing strategy only after taking into consideration external intelligence and competitive data. E-procurement systems and price comparison Read More...
Extricity Makes a Move into IBM’s Sphere of B2B Influence
B2B/EAI software vendor Extricity announced that International Business Machines is shipping the Extricity B2B platform as part of IBM’s WebSphere BtoBi Partner

b2b pricing  into IBM’s Sphere of B2B Influence Extricity Makes a Move into IBM's Sphere of B2B Influence M. Reed - January 23, 2001 Event Summary Extricity , Inc., a leading business-to-business (B2B) software platform provider, has announced that IBM is shipping the Extricity B2B software platform as part of IBM's WebSphere BtoBi Partner Agreement Manager . The two companies announced an OEM agreement in September wherein IBM licensed Extricity's B2B process technology to be integrated as a critical component of Read More...
Pricing for BI and Analytics
In recent years, the business intelligence (BI) and analytics space has been changing at an incredible rate, not only in terms of functionality but also in the

b2b pricing  for BI and Analytics In recent years, the business intelligence (BI) and analytics space has been changing at an incredible rate, not only in terms of functionality but also in the way BI providers plan their go-to-market, sales, and pricing strategies. Core business requirements like pricing and usability are forcing software providers to radically modify the way they approach customers and how they deliver their services. Two recent announcements by software vendors QlikTech and Kognitio are Read More...
The Art, Science & Software Behind (Optimal) Retail Pricing - Part 4
Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This

b2b pricing  which was a  business-to-business (B2B)  deal pricing management system as well as pricing solutions for hotels and airlines. In any case, JDA has invested significantly in those products over the past several years to adapt them to the retail sector. Thus, it is fair to say that JDA's retail price optimization capabilities are today comparable to, say, DemandTec 's. While the retail pricing specialist DemandTec still might have a significant advantage over JDA in terms of a very strong reference list Read More...

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