X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 b2b generation marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » b2b generation marketing

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

b2b generation marketing  Sales Lead Generation | B2B Generation Marketing | B2B Demand Generation Systems | B2B Demand Generation Software | B2B New Demand Generation | B2B Demand Generation Vendors | B2B Easy Demand Generation | B2B Demand Generation Power | B2B Technology Demand Generation | B2B Demand Generation Budget | B2B Demand Generation Capabilities | B2B Demand Generation Programs | B2B Demand Generation Revolution | B2B Demand Generation Platform | B2B Demand Generation Plan | B2B Demand Generation Specialist | B2B Read More

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

b2b generation marketing  most active in the B2B pricing space. In the B2C pricing space, we have a 75 percent market share in the car rental business. TEC: What is the current state of affairs in the business to business to consumer (B2B2C) and spare parts pricing segments? AR: As I mentioned earlier, spare parts pricing has been one of better performing industries for us, especially given that we haven’t seen Servigistics much in this space after being acquired by PTC. The B2B2C space is not that active, and it has seen much Read More

MarketingSherpa's B2B Summit: Conquer 8 B2B Challenges


Special offer save $400.

b2b generation marketing  - All-New Research Top B2B marketers are finding new ways to generate leads and improve ROI – and they will share their secrets to success with you in two power-packed days of practical , hands-on training . We''ll leave the ivory-tower theory to other events – you''ll only find tried-and-proven lead generation strategies and advice at B2B Summit 2009. This is by far the best B2B marketing conference I''ve ever attended. The sessions were spot-on and so relevant to my needs . A+ Content, A+ Case Read More

Two Vendor Execs Discuss the Current B2B Pricing Market (and its Future)


Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever to such inadequate if not harmful practices? TEC principal analyst P.J. Jakovljevic finds out and sits down with two vendor execs to see how B2B pricing software allows companies to detect profit anomalies and take rapid pricing actions, increasing their revenues and profits and gaining business agility.

b2b generation marketing  Execs Discuss the Current B2B Pricing Market (and its Future) Based on the upbeat results of some business-to-business (B2B) pricing vendors in 2011, one could easily assume that the pricing software market’s value proposition is well known and accepted by companies en masse. At least in the retail sector this assumption could be validated by IBM ’s recent acquisition of the retail pricing and assortment optimization leader DemandTec . But as the title of my recent article intimates, the value of B2B Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

b2b generation marketing  to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Oracle acquired Responsys and Eloqua, respectively.   Still in an emerging stage, the marketing software market is currently fragmented with a slew of point solutions. With a low barrier to entry in the cloud, the number of point (niche) CMO solutions will likely increase. The bigger EMM players will try to go broad (in part via a slew of acquisitions), while start-ups will be very granular. Over time, market Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

b2b generation marketing   Read More

CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement.

b2b generation marketing  marketing automation, e-mail campaign, marketing automation platform, marketing campaign, Act-On Read More

Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

b2b generation marketing  marketing performance, marketing performance analytics, IBM Marketing Performance Analytics, marketing success, IBM Cognos Business Intelligence, IBM Cognos TM1, marketing performance measurement Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

b2b generation marketing  business intelligence, BI, predictive analytics, performance management, marketing, analytics, personalization, marketing, customer data, customer analytics Read More

Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

b2b generation marketing  Amdocs,customer relationship management,CRM,call center,operations software,communications service provider,business process outsourcing,customer life cycle Read More

NGC (New Generation Computing)


New Generation Computing, Inc. (NGC)—a wholly owned subsidiary of American Software Inc. (NASDAQ: AMSWA)—has developed and marketed software for the apparel industry since 1982. The company provides global sourcing visibility, product lifecycle management (PLM), enterprise resource planning (ERP), and shop-floor control systems to brand managers, manufacturers, importers, and retailers. NGC is a member of the American Apparel and Footwear Association (AAFA), Textile Clothing and Technology Center (TC2), and the American Apparel Producers Network (AAPN). The company has been recognized as a top 100 supply chain and logistics company by Inbound Logistics, Global Logistics & Supply Chain Strategies, and Supply & Demand Chain Executive. NGC is headquartered in Miami, Florida (US), with offices in New York, New York (US); Los Angeles, California (US); China; India; Mexico; and El Salvador.

b2b generation marketing  (New Generation Computing) New Generation Computing, Inc. (NGC)—a wholly owned subsidiary of American Software Inc. (NASDAQ: AMSWA)—has developed and marketed software for the apparel industry since 1982. The company provides global sourcing visibility, product lifecycle management (PLM), enterprise resource planning (ERP), and shop-floor control systems to brand managers, manufacturers, importers, and retailers. NGC is a member of the American Apparel and Footwear Association (AAFA), Textile Read More

The Next Generation of Business Intelligence


Business intelligence (BI) 2.0 is used more and more to refer to the next generation of BI solutions, which allow better access to information, and enable communication and collaboration amongst all users. But how is BI changing exactly? For one thing, BI 2.0 allows Web-based interactive reporting. Learn about other differences—and how BI 2.0 can make a difference in your organization’s data warehousing and other activities.

b2b generation marketing  Next Generation of Business Intelligence Business intelligence (BI) 2.0 is used more and more to refer to the next generation of BI solutions, which allow better access to information, and enable communication and collaboration amongst all users. But how is BI changing exactly? For one thing, BI 2.0 allows Web-based interactive reporting. Learn about other differences—and how BI 2.0 can make a difference in your organization’s data warehousing and other activities. Read More

Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

b2b generation marketing   Read More

The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

b2b generation marketing  digital marketing, social marketing, consumer engagement, marketing automation, content marketing, email marketing, engagement marketing, automated marketing platform Read More