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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 b2b generation marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » b2b generation marketing

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

b2b generation marketing  Sales Lead Generation | B2B Generation Marketing | B2B Demand Generation Systems | B2B Demand Generation Software | B2B New Demand Generation | B2B Demand Generation Vendors | B2B Easy Demand Generation | B2B Demand Generation Power | B2B Technology Demand Generation | B2B Demand Generation Budget | B2B Demand Generation Capabilities | B2B Demand Generation Programs | B2B Demand Generation Revolution | B2B Demand Generation Platform | B2B Demand Generation Plan | B2B Demand Generation Specialist | B2B Read More

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

b2b generation marketing  most active in the B2B pricing space. In the B2C pricing space, we have a 75 percent market share in the car rental business. TEC: What is the current state of affairs in the business to business to consumer (B2B2C) and spare parts pricing segments? AR: As I mentioned earlier, spare parts pricing has been one of better performing industries for us, especially given that we haven’t seen Servigistics much in this space after being acquired by PTC. The B2B2C space is not that active, and it has seen much Read More

Two Vendor Execs Discuss the Current B2B Pricing Market (and its Future)


Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever to such inadequate if not harmful practices? TEC principal analyst P.J. Jakovljevic finds out and sits down with two vendor execs to see how B2B pricing software allows companies to detect profit anomalies and take rapid pricing actions, increasing their revenues and profits and gaining business agility.

b2b generation marketing  Execs Discuss the Current B2B Pricing Market (and its Future) Based on the upbeat results of some business-to-business (B2B) pricing vendors in 2011, one could easily assume that the pricing software market’s value proposition is well known and accepted by companies en masse. At least in the retail sector this assumption could be validated by IBM ’s recent acquisition of the retail pricing and assortment optimization leader DemandTec . But as the title of my recent article intimates, the value of B2B Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

b2b generation marketing  Sales Lead Expert | B2B Sales Lead Generation | B2B Sales Force | B2B Prospecting Sales Leads | B2B Generate Sales Leads | B2B Sales Lead Tracking | B2B Sales Lead Pipeline | B2B Sales Lead Software | B2B Track Sales Leads | B2B Sales Lead Lists | B2B Qualified Sales Leads | B2B Sales Lead Submission | B2B Sales Lead Development | B2B Capture Sales Leads | B2B Sales Lead Scoring | B2B Growing Sales Lead | B2B Increase Sales Lead | B2B Sales Leads Business | B2B Online Sales Lead | B2B Inexpensive Sales Read More

MarketingSherpa's B2B Summit: Conquer 8 B2B Challenges


Special offer save $400.

b2b generation marketing  - All-New Research Top B2B marketers are finding new ways to generate leads and improve ROI – and they will share their secrets to success with you in two power-packed days of practical , hands-on training . We''ll leave the ivory-tower theory to other events – you''ll only find tried-and-proven lead generation strategies and advice at B2B Summit 2009. This is by far the best B2B marketing conference I''ve ever attended. The sessions were spot-on and so relevant to my needs . A+ Content, A+ Case Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

b2b generation marketing   Read More

Case Study: Seventh Generation


Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how.

b2b generation marketing  Study: Seventh Generation Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how. Read More

Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

b2b generation marketing   Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

b2b generation marketing   Read More

Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

b2b generation marketing   Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

b2b generation marketing  industry watch, erp, distribution, vai, s2k, mobile, cloud, Non-Foods Marketing, inventory management Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

b2b generation marketing  customer intelligence platform, campaign management, campaign management infrastructure, marketing analytics, multichannel measurement, analytics technology, multichannel campaign management Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

b2b generation marketing  business intelligence, BI, predictive analytics, performance management, marketing, analytics, personalization, marketing, customer data, customer analytics Read More

B2B E-Business Strategies for a Changing World


In B2B e-business strategies, you'll learn about the different B2B e-business service and software products available to you in today's rapidly cha...

b2b generation marketing  the complexities of conducting B2B e-business, here''s a white paper that will help simplify things for you. In B2B E-Business Strategies , you''ll learn about the different B2B e-business service and software products available to you in today''s rapidly changing marketplace—and how they can help you build an effective e-business strategy. And that includes the technology components B2B gateways third-party service providers the vendor landscape the software as a service (SaaS) model managed services Read More