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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 b2b generation marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » b2b generation marketing

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

b2b generation marketing  Sales Lead Generation | B2B Generation Marketing | B2B Demand Generation Systems | B2B Demand Generation Software | B2B New Demand Generation | B2B Demand Generation Vendors | B2B Easy Demand Generation | B2B Demand Generation Power | B2B Technology Demand Generation | B2B Demand Generation Budget | B2B Demand Generation Capabilities | B2B Demand Generation Programs | B2B Demand Generation Revolution | B2B Demand Generation Platform | B2B Demand Generation Plan | B2B Demand Generation Specialist | B2B Read More

Two Vendor Execs Discuss the Current B2B Pricing Market (and its Future)


Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever to such inadequate if not harmful practices? TEC principal analyst P.J. Jakovljevic finds out and sits down with two vendor execs to see how B2B pricing software allows companies to detect profit anomalies and take rapid pricing actions, increasing their revenues and profits and gaining business agility.

b2b generation marketing  Execs Discuss the Current B2B Pricing Market (and its Future) Based on the upbeat results of some business-to-business (B2B) pricing vendors in 2011, one could easily assume that the pricing software market’s value proposition is well known and accepted by companies en masse. At least in the retail sector this assumption could be validated by IBM ’s recent acquisition of the retail pricing and assortment optimization leader DemandTec . But as the title of my recent article intimates, the value of B2B Read More

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

b2b generation marketing  most active in the B2B pricing space. In the B2C pricing space, we have a 75 percent market share in the car rental business. TEC: What is the current state of affairs in the business to business to consumer (B2B2C) and spare parts pricing segments? AR: As I mentioned earlier, spare parts pricing has been one of better performing industries for us, especially given that we haven’t seen Servigistics much in this space after being acquired by PTC. The B2B2C space is not that active, and it has seen much Read More

MarketingSherpa's B2B Summit: Conquer 8 B2B Challenges


Special offer save $400.

b2b generation marketing  - All-New Research Top B2B marketers are finding new ways to generate leads and improve ROI – and they will share their secrets to success with you in two power-packed days of practical , hands-on training . We''ll leave the ivory-tower theory to other events – you''ll only find tried-and-proven lead generation strategies and advice at B2B Summit 2009. This is by far the best B2B marketing conference I''ve ever attended. The sessions were spot-on and so relevant to my needs . A+ Content, A+ Case Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

b2b generation marketing  to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Oracle acquired Responsys and Eloqua, respectively.   Still in an emerging stage, the marketing software market is currently fragmented with a slew of point solutions. With a low barrier to entry in the cloud, the number of point (niche) CMO solutions will likely increase. The bigger EMM players will try to go broad (in part via a slew of acquisitions), while start-ups will be very granular. Over time, market Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

b2b generation marketing   Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

b2b generation marketing  spend the time? Most B2B software companies already spend a ton of time reviewing, editing, and debating copy every time they create a new marketing piece. I call that positioning on the fly—attempting to learn to fly while the plane is in a nosedive. With so many opinions, beliefs, and favorite benefits inserted into the ad copy, brochure copy, etc., the message invariably gets watered down, and becomes inconsistent. There''s no central theme or idea, nothing that locks in on the prospect''s problem. Read More

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

b2b generation marketing  a positioning process, few B2B companies have a formal one, and as a result, resources—especially in product marketing—aren''t maximized. Some companies get around this problem because they have marketing veterans under their employ who know where to go to get the information they need to create a brochure, a direct mail piece, or an advertisement. They have relationships with the right people who can tell them what they need to know. Other companies, naturally, lean on product marketing. But product Read More

Next Generation GIS


Next Generation GIS systems are quickly becoming the products of choice as companies strive to balance tactical needs with strategic return on investment objectives. Systems that are flexible, scaleable, and firmly rooted in ROI deliver real value throughout the enterprise. GTViewer provides a more efficient way to manage GIS data between the office, the field, and across the web.

b2b generation marketing  Generation GIS Next Generation GIS systems are quickly becoming the products of choice as companies strive to balance tactical needs with strategic return on investment objectives. Systems that are flexible, scaleable, and firmly rooted in ROI deliver real value throughout the enterprise. GTViewer provides a more efficient way to manage GIS data between the office, the field, and across the web. Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

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Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

b2b generation marketing   Read More

Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

b2b generation marketing  hr policies,employee turnover,talent manager,human capital management,workforce planning,payroll outsourcing,human resources benefits,human resource software,human resource system,strategic hr,hr systems,human resources services,human resources software,human resources payroll,human resource consulting Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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